Press Release Archive

Press Release Archive

Oct 24, 2013 - Apps marketed as transceivers give users false sense of protection

Canadian Avalanche Centre Warns Backcountry Users
About New Smartphone Apps
Apps marketed as transceivers give users false sense of protection

Oct 24, 2013, Revelstoke, BC: Smartphone avalanche search applications that are marketed as avalanche rescue systems are not recommended, says the Canadian Avalanche Centre (CAC). Three European-made apps are presenting themselves as economical alternatives to avalanche transceivers, the electronic device used by backcountry users to find buried companions in case of an avalanche.

After close examination, the CAC has found a number of issues with the technology. Two of the main issues are compatibility and frequency range. All avalanche transceivers conform to an international standard of 457 kHz. Regardless of the brand, all transceivers can be used to search and find other transceivers. “Not only are these new apps incapable of connecting with other avalanche transceivers, they are also incompatible between themselves, so one type of app can’t find another¨ explains CAC Executive Director Gilles Valade.

The 457 kHz standard was chosen because it transmits very well through dense snow, is not deflected by objects such as trees and rocks, and is accurate. “None of the various communication methods used by these apps come close to that standard¨ adds Valade. “WiFi and Bluetooth signals are significantly weakened when passing through snow, and easily deflected by the solid objects we expect to see in avalanche debris. And the accuracy of a GPS signal is nowhere near the precision required for finding an avalanche victim”.

Other critical issues include battery life, robustness, reliability and interference. “These apps are being actively marketed as software that turns a smartphone into an avalanche transceiver but the CAC has serious concerns about their vulnerabilities¨ says Valade. “We are warning all backcountry users to not use any of these apps in place of an avalanche transceiver.¨

The three apps are:

  • iSis Intelligent (Mountain) Rescue System: www.isis-application.com/en/
  • Snog Avalanche Buddy: www.avalanchebuddy.com
  • SnoWhere: www.charcoalfrost.com

For more information, contact:
Mary Clayton, CAC Communications Director
O: 250.837.2141 (228)
C: 250.837.1492
E-Mail: mclayton@avalanche.ca

October 23, 2013 - Consumer Insight Study Shows Snowmobile Enthusiasts Consider Snowmobiling a Family Activity

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
9:30 A.M. EDT, October 23, 2013
Re: ISMA Press Release – Ed Klim

Consumer Insight Study Shows Snowmobile Enthusiasts Consider Snowmobiling a Family Activity

HASLETT, MI, October 23d, 2013 – Thanks to snowmobiling, winter has become a season to enjoy. Ask any of the three million people who take pleasure every year in the beauty of winter on the over 200,000 miles of groomed and marked snowmobile trails throughout North America.

Snowmobiling is one of the easiest motorized recreational life-style activities to learn, making it suitable for individuals of all ages to enjoy an active outdoor lifestyle in the winter, develop new friendships and extend old ones. Today’s snowmobiles are now designed with a variety of comfort and convenience features that make it enjoyable to ride for hours.

Snowmobile Demographic Profile
According to recent research, more than 95% of snowmobile enthusiasts consider snowmobiling a family lifestyle activity. Other important facts that Consumer Insight study found include:

  • Snowmobilers in North America spend more than $30 billion annually on the activity.
  • 75% of snowmobile owners are married and have children living at home with them.
  • 52% of snowmobilers trailer their snowmobiles to ride.
  • The average snowmobiler is 43 years old, with an annual household income of $68,000.

Economic Impact Empowerment Through Participation
In North America, there are nearly 3000 snowmobile clubs. Virtually all are involved in trail maintenance, charity fund raising and family activities. (For example, during the 2012-2013 season snowmobilers raised over $3 million for charities.) In addition to these individual clubs, there are 25 state associations in the US and 13 provincial and territorial organizations in Canada.
It’s important to note that snowmobilers work together to plan, build and maintain their trails. That work is done through area clubs, councils and associations.
Currently there are more than 225,000 miles of groomed and marked trails in North America. This amounts to more miles of snowmobile trails than the entire US Interstate Highway system.

Advanced Technology
The continuing evolution and design of the snowmobile is a major factor in the lifestyle activity’s growth.
Snowmobile manufacturers have developed cleaner and quieter engine designs to lower the noise levels as well as emissions.
In addition, the continued popularity of longer snowmobiles that make it easy and comfortable for two people to ride shows the impact of the family on the lifestyle activity.
With programs such as ISMA’s “Safe Riders – You make snowmobiling safe” safety awareness program, continued emphasis is being placed on making the riding experience a safe enjoyable one. ISMA encourages all snowmobilers to take advantage of snowmobile safety classes offered through state and provincial associations. These are valuable in helping to familiarize new snowmobilers with proper responsible snowmobile behavior.

Popular Activity
The popularity of snowmobiling has spread to traditional skiing destinations like Vail, Steamboat and Aspen. These and other resort areas have taken notice and are now offering snowmobile/ski packages. In a recent article, SKI magazine noted that more families are doing more activities than just skiing during their winter vacations.
Because of this interest in varied sports, resorts are now offering a greater number of activities to remain competitive and bring in more families. The resorts are discovering that snowmobiling is one of the most popular activities.
Family values and family recreation activity are very important parts of our heritage and snowmobiling provides a family recreation lifestyle that helps join and keep the family together.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

August 28, 2013 - The season ahead

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Tuesday August 28th 2013
Re: ISMA Press Release – Ed Klim

The season ahead

HASLETT, MI, August 28th, 2013

Dear Snowmobile Community Leaders:

As summer comes to an end our thoughts will soon be turning to snow! The snowmobile manufacturers, in cooperation with the snowmobiling community are again pleased to support the Safe Riders! You make snowmobiling safe™ Safety Campaign. Follow this Link to visit the ISMA web site and obtain a Safe Riders! order form which you can fill out and send back to our office (by fax, e-mail or mail) to obtain free of charge, Safe Riders! materials that include our Snowmobiling Fact book, brochures, posters, and safety DVD. We have distributed millions of pieces of Safe Riders! snowmobile safety materials over the last 18 years.

We encourage you to visit our web site www.snowmobile.org and view our family friendly snowmobiling photos. You may use the photos in any of your brochures, maps, advertising pieces, e-newsletters, etc. promoting snowmobiling in your area. The new photos are located in the download section of the web site. The photos on the site are in low resolution j-peg format. If you need a photo in higher resolution in any format, contact us by e-mail and we will forward your request to our expert. We also have two TV broadcast quality snowmobiling spots which can be used to promote snowmobiling in your area. If you are going to do any TV promotion, consider using these spots. They’re family friendly and you can customize them to meet your needs. We have print public service announcements to promote safe snowmobiling that you can utilize in your online or print publications as well as downloadable versions and line art versions of our safety posters. We encourage you to utilize our free downloadable items in your winter publications or used them to make placemats, coloring sheets, etc all to help promote safe responsible snowmobiling this winter in your area.

Coming Events:

International Snowmobile Safety Week will be January 18-26, 2014. Many local clubs and snowmobile associations take this time to teach snowmobilers about safe riding and many dealerships help by putting on seminars teaching customers how to maintain their sleds and keep them running in top condition. Visit www.snowmobile.org and download a Safety Week Campaign Action Manual with ideas on how to promote safety week and ideas for putting on safety week events. Check it out!

The 6th annual TAKE A FRIEND SNOWMOBILING WEEK is scheduled for February 8-17, 2014. Consider partnering with local clubs and other local businesses to encourage non-snowmobiling friends or those who haven’t been snowmobiling for a while to join us for a time of fun. Many have tried snowmobiling for the first time with the experience resulting in the purchase of a snowmobile and join ing a club and association – all because somebody asked them to come along. For more information and ideas on throwing a TAKE A FRIEND SNOWMOBILING event, visit www.gosnowmobiling.org . Click this Link to obtain the Take a Friend Snowmobiling Idea Manual and Contest Form. Please send it out to clubs and help coordinate a fun event. State and Provincial associations can win $ 5000!!! CHECK IT OUT!

***** The www.gosnowmobiling.org web site is an excellent resource for new snowmobilers just getting started, or for people who want to travel to a snowmobiling destination. Last year over 4 million visitors came to the site and found it very helpful – based on their survey responses. *******

“Like” us on Facebook at www.Facebook.com/Gosnowmobiling

Thank you for your support and we look forward to working with you. If you have any questions or need any additional information, please contact us.

Sincerely,

Ed Klim

President, International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

June 25, 2013 - Worldwide Snowmobile Sales Jump 12%

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Tuesday June 25th 2013
Re: ISMA Press Release – Ed Klim

Worldwide Snowmobile Sales Jump 12%

HASLETT, MI, June 25th, 2013 – A long lasting winter and continued enthusiasm and interest in snowmobiling powered snowmobile sales to increase worldwide to 144,601 new sleds sold this past year. This is an increase of over 15,000 units, which is a 12 percent gain from last year. Sales in the United States were flat at 48,536 new snowmobiles sold, while sales in Canada rose over 8 percent to 44,022 new sleds sold.

The snowmobile community is optimistic following the above average snowfall throughout most of North America this past season. The 2014 manufacturers spring snowmobile shows reported dramatic increases in attendance. In many of the spring shows, visitation was up over 30 percent. Spring orders are up and that points to a good 2014 sales year!

The snowmobile industry reports an increase in registered snowmobiles in North America to approximately 2 million registered sleds. Increased registration in Northern Europe and Russia continues, and there are over 700,000 registered units in the European community and Russia.

Snowmobile related tourism also increased in North America and beyond. This can be seen in economic impact studies conducted throughout North America by major business colleges and universities. Miles ridden by snowmobilers (which is always predictive of economic impact) showed a 20 percent increase in the 2012-2013 season. This is a result of good riding conditions and improved and expanded trail systems.

The average age of a snowmobiler this past season was determined to be 43 years of age. The average age increased slightly due to the fact that many younger adults are struggling to pay off school loans and are struggling due to the slower growth of the economy.

Surveys conducted by ISMA have shown that slightly over 70% of first-time buyers in the snowmobile market purchased a used snowmobile. Many of them are young adults and they move on to purchase a new snowmobile later in life.

The majority of snowmobilers in North America are Club members and/or Association-Federation members (over 50%). These active, involved, outdoor enthusiasts build the trails and support snowmobiling access. Snowmobilers are also active charity fundraisers who raised over $3.4 million dollars for National Charities last year.

The “Go Snowmobiling” web site serves as another strong indicator for the interest in snowmobiling. This year more than 4.4 million visited the “Go Snowmobiling” site. This is a 15 percent increase above last year. Statistics show that approximately 20 percent of those visitors are individuals who do not own a snowmobile but are expressing a great deal of interest in owning a snowmobile and going snowmobiling. It was also noted that approximately 20 percent of the visitors to the site visited the rental outlet pages of the site. Indications are that many of the individuals visiting the rental site do not own a snowmobile but want to rent one during their winter vacation. This activity and interest in renting bodes well for future sales and the growth in the snowmobile rental market.

Additional surveys have found that snowmobilers are active in many outdoor activities. Many snowmobilers are also boaters, motorcycle riders, camping enthusiasts, hunting enthusiasts and general outdoor recreational activity participants.

Many individuals have discovered that snowmobiling is a great recreational family activity in the winter. Many of those individuals are snowmobiling for reasons such as viewing the scenery, be with family and friends, and to get away from the usual demands of life and be close to nature.

The continued broad-based growth of the snowmobile community includes the increased number of visitors and exhibitors in snowmobile shows. States and provincial organizations continue to grow and expand club membership. Many organizations report that new trails are being developed to support the positive economic impact of snowmobiling and job growth for the rural community. Economic impact studies generated by universities in North America show that snowmobiling is growing in importance as part of the overall economic engine and job growth for winter tourism. Estimates show that snowmobiling now generates more than $30 Billion Dollars of economic activity in North America. The economic activity generated by snowmobiling provides many jobs and investment opportunities and generates considerable tax revenue for local governments which eagerly support snowmobiling.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

June 10, 2013 - SAE Snowmobile Challenge for 2013

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!”]
Thursday June 10th 2013
Re: ISMA Press Release – Ed Klim

SAE Snowmobile Challenge for 2013

HASLETT, MI, January 10th, 2013 – The Snowmobile Challenge for 2013 will be held March 4-9, 2013 at the Keweenaw Research Center at Michigan Technological University in Houghton, MI. This year 21 teams have registered for the event – the most ever in the history of the event!

The members of the International Snowmobile Manufacturers Association (Arctic Cat, BRP, Polaris and Yamaha) are proud gold level sponsors of the event. Staff from all of the manufacturers will be involved in the event and many serve as judges and reviewers of the many activities.

The SAE Challenge includes such activities as:
1. an endurance run from Houghton, MI to Copper Harbor.
2. technical presentations regarding emissions and design presentations.
3. a subjective handling event.
4. an acceleration test.
5. scientific testing for emissions levels and sound.

Further information on the Snowmobile Challenge can be found at www.mtukrc.org.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

January 2, 2013 - International Snowmobile Safety Week 2013 – January 13-19th…..and all year!

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Wednesday January 2nd 2013
Re: ISMA Press Release – Ed Klim

International Snowmobile Safety Week 2013 – January 13-19th…..and all year!

HASLETT, MI, January 2, 2013 – The four snowmobile manufacturers are pleased to support and encourage participation in the upcoming International Snowmobile Safety Week January 13-19th -2013. Snowmobilers have placed safe and responsible snowmobiling at the top of their list for years and have made great strides in safety education and enforcement. Snowmobile safety is a year-round project that is supported by safety trainers, clubs, associations, enforcement officials, dealers and the manufacturers throughout the world.

In 1995 the snowmobile community joined together and developed the Safe Riders! You make snowmobiling safe™ safety campaign, and since its inception, literally millions of pieces of information have been distributed throughout the marketplace, encouraging and insisting on safe snowmobiling behavior. The Safe Riders DVD is used by safety trainers throughout the world. In addition to the safety DVD, the manufacturers have also developed radio and TV public service announcements reminding snowmobile enthusiasts of the need to snowmobile responsibly and safely. Also available are the Snowmobiling Fact Book, and Snowmobile Safety brochure.

The Safe Riders campaign focuses on key areas of concern that are the major causes of snowmobile accidents. These key issues are depicted in our snowmobiling safety posters (also available free of charge from the ISMA Office) and include:

1. Snowmobiling and alcohol don’t mix, don’t drink and ride.
2. Know before you go, always check local ice conditions.
3. When night riding, slow down, always expect the unexpected.
4. Ride safe, stay on the trail, always respect private property.
5. Cross roads with care, don’t become road kill.
6. Ride smart, ride right, always stay in control.
7. One is the loneliest number, never ride alone.
8. Know the risks and be prepared, make every trip a round trip (be avalanche smart).

If you manage a club or local snowmobile association and are interested in participating in the International Snowmobile Safety Week, we have available the Safety Week Campaign Action Manual on our web site www.snowmobile.org. The manual provides tips on how to organize a local safety campaign and promote the Safe Riders! position. (Tip: We encourage snowmobile safety year-round and if the weather doesn’t cooperate we always encourage you to promote safety in your area any time during the year.)

If any snowmobile enthusiast, manager, club president or safety trainer is interested in obtaining any of the free Safe Riders! information for distribution, please contact the ISMA Office at (517) 339-7788 for an order form. The order forms can also be requested through the ISMA web site at www.snowmobile.org.

It is important that all of us remember to be safe riders and that only we TOGETHER make snowmobiling safe. Encourage and insist on proper behavior by your family and friends while snowmobiling, and with Mother Nature certain to provide us with great snowmobiling conditions…..eventually……this winter, let’s always remember the safety guidelines that are so important to keep our winter recreation of choice alive.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

November 12, 2012 - Positive Economic Impact of Snowmobiling Outperforms Economy

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Monday November 12th 2012
Re: ISMA Press Release – Ed Klim

Positive Economic Impact of Snowmobiling Outperforms Economy

November 12th 2012, Haslett, MI – Recreational spending and outdoor activities are much bigger economic drivers than most people realize. A recent study found that consumer spending on outdoor recreational activities generated $646 Billion dollars in national sales and services last year in the US alone.

Economic impact analysts report that snowmobilers in North America have generated more than $30 Billion on economic activity directly related to snowmobiling each year. These expenditures include:

  • Equipment
  • Clothing
  • Accessories
  • Snowmobiling vacations Etc.

The economic benefits of snowmobiling in North America generate jobs for approximately 100,000 individuals, mostly in rural parts of North America. The snowmobiling community generates significant income tax revenues and state tax revenues as well as reducing unemployment and welfare payments. Millions of dollars in tax revenues are derived from snowmobile related businesses such as hotels, restaurants, manufacturers, service stations, insurance agencies, hardware stores, banks, credit unions, and more.

In addition to the positive economic impact, snowmobilers also pay millions of dollars in gas tax which helps build our trails, trail heads, and roadways to snowmobiling destinations.

An example of an economic impact study showing the growth of snowmobiling activity and the importance of snowmobiling can be seen in reviewing the study recently done for the New York State Snowmobile Association by the Potsdam Institute for Applied Research in Potsdam, NY. The organization showed a 1998 economic report of $476 million dollars. In the 2012 report, snowmobilers were surveyed and the economic impact of snowmobiling was calculated to be $875 million dollars annually! Yes, this is an 84% increase in 14 years! This is a substantive increase, above and beyond the growth of the economy and the rate of inflation. The positive impact snowmobiling has on the economy compared to other activities is remarkable.

The survey also profiled snowmobilers and shows that snowmobilers have a high level of satisfaction with the snowmobile trails and with access to restaurants, fuel, and rated the overall fun of the sport at over 90%.

New York’s report was joined by a positive report from the South Dakota Snowmobiling community prepared for them by the University of South Dakota. The University found that snowmobiling generates $131.6 million dollars in annual economic impact in South Dakota. This economic activity gave direct and indirect support for over 1,400 full time jobs.

The direct effects of snowmobiling are impressive in providing employment opportunities for hundreds of workers in the snowmobile industry and the related hospitality industries and tourism industries.

The staff of Plymouth State University in New Hampshire conducted a study for the New Hampshire Snowmobile Association and found that the total impact on New Hampshire’s economy generated by snowmobiling was $586 million dollars annually.

The survey found that visitors to New Hampshire spend approximately $114.00 per visitor per day when snowmobiling in New Hampshire.

Yes, snowmobiling is an important part of the economic engine for all winter tourism areas. If you have the infrastructure of trails and related accommodations along with snow cover, your area will generate millions of dollars of economic activity by welcoming snowmobilers to visit and enjoy your area.

Individuals questioned in the surveys told us that on an average annual basis, they take 8 snowmobile related trips per winter. Typically, a snowmobiling trip lasts two days and snowmobilers are finding the level of service and quality while snowmobiling is high and above average on the satisfaction table.

Snowmobiling is a very important part of the economic engine throughout North America and is growing in Northern Europe and Russia. It is estimated that snowmobiling generates over $3 Billion worth of economic activity in the countries of Norway, Sweden, Finland, and Russia. It is expected that the economic impact of snowmobiling will continue to outperform the GDP growth of most countries.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

November 2, 2012 - Partner with your local Visitors Bureau, Chamber of Commerce and Tourism Bureau

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Friday November 2nd 2012
Re: ISMA Press Release – Ed Klim

Partner with your local Visitors Bureau, Chamber of Commerce and Tourism Bureau

November 3nd 2012, Haslett, MI – Winter is rapidly approaching and your local tourism bureau is eager to promote business activity and tourism opportunities in their local area.

I managed a number of large Chambers of Commerce years ago and can tell you from firsthand knowledge that when the cold, snowy weather arrives, the sidewalk sales stop, the street carnivals diminish, and all tourism groups are actively looking for activities that will draw in visitors and generate cash flow for their member companies. The snowmobile clubs and associations located in the snow-belt are natural partners to join together with the tourism association to promote snowmobiling and winter tourism collectively.

The members of your local tourism groups and your provincial and state tourism organizations are now available to meet with you and partner on promotional events. You should consider taking the executive directors of the organizations and maybe a few of their board members for a snowmobile ride. The “Go Snowmobiling” campaign is a perfect vehicle for you to use when you invite tourism folks to “Go Snowmobiling.” Most people will jump at the chance and join you to go snowmobiling. We all know they will have a good time and their smiles will be long lasting. In addition, you will make new friends and partners who have the ability, the skill and often the financing available to help promote the local snowmobile clubs, the associations/federations and related businesses in the area.

Short, well planned, simple rides will also be supported by the local news media and or radio and TV stations, since they are connected to the Chamber of Commerce or the Visitors Bureau.

The snowmobile clubs and associations have some very important assets (club houses, trails, association members, and the fun of simply snowmobiling and enjoying the great outdoors) that should be introduced to the tourism groups.

We have recently contacted CVBs and Chambers of Commerce and Tourism Bureaus in North America, introducing them to the Go Snowmobiling campaign as well as our Safe Riders! Safety campaign. We are receiving many inquiries in this office for campaign material and support material for the Go Snowmobiling effort. A contact with your Chamber will prove to benefit your clubs and associations.

The Take a Friend Snowmobiling Guidebook is conveniently located on the www.GoSnowmobiling.org website as well as photos and other support material you can use in promoting the activity with your Tourism partners. We have a great product to offer and we encourage you to make that phone call and/or stop in the office to say hello and ask them to Go Snowmobiling.

Statistics contained in many economic impact studies are well known to those of us in the business, but they are not that well known to the directors of the local Tourism Bureaus. Snowmobiling now generates well over $30 Billion dollars of economic activity and recent economic impact studies are showing that snowmobiling tourism is outperforming all other forms of tourism activity!!! The snow is coming and now is the time to grow your club and association and attract some new partners.

For additional information, contact Ed Klim (517) 339-7788
International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

October 1, 2012 - Go Snowmobiling Facebook Page is Growing

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Monday October 1st 2012
Re: ISMA Press Release – Ed Klim

Go Snowmobiling Facebook Page is Growing

October 1st 2012, Haslett, MI – The Go Snowmobiling Facebook page is a new way for snowmobilers to socialize. Facebook pages offer a new way to harness a prehistoric instinct – to communicate with other people. Snowmobilers LOVE to socialize and share their experiences, and Facebook makes it that much easier. All of us can become more outgoing and it is especially helpful to stay in touch with our new, young snowmobilers who find Facebook the most efficient way of staying in touch and being involved in the activity.

The Go Snowmobiling Facebook page can enable you to find old or new snowmobiling friends. You can share photos on the page and let each other know what you thought about the trails, the riding areas, the scenery, and let everybody know about the fun you had very simply. The Go Snowmobiling page is growing daily. It should be known that approximately 1 in 7 minutes spent online worldwide is spent interacting with people on Facebook.

Facebook is a powerful platform for social marketing. Billions of interactions on Facebook influence everything from the clothing we buy to the politicians we vote for.

The Go Snowmobiling Facebook page has been created for all of us and we encourage you to “like” our page and to consider setting up your own organization’s page on Facebook – whether it is at the club, association or regional level. We know that snowmobilers enjoy each other’s company and love to share the beautiful views and pictures we all take and post.

One of the most important reasons people snowmobile is to be with friends and family and to share the experience. Facebook gives us another opportunity to do that on a broader basis. The Go Snowmobiling Facebook page serves as a conduit for sharing snowmobiling information – whether it be related to your Take a Friend Snowmobiling campaign or reaching out to communicate with other like-minded individuals about your snowmobiling experiences.

Our page is growing and we encourage you “like” us on Facebook at www.Facebook.com/Gosnowmobiling and interact with fellow snowmobilers through this amazing medium.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

ALL OTHER Press Releases

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Friday December 7th 2012
Re: ISMA Press Release – Ed Klim

Paper cut-out Snowmobile ready for use

December 7th 2012, Haslett, MI – The Take a Friend/Go Snowmobiling campaign is pleased to present a new addition to its list of ready to use snowmobiling campaign material.

The all new ready to cut-out and assemble paper snowmobile model is here for free distribution and use. Introduced at shows in North America, this snowmobile cut-out paper model was originally created for children at the shows and safety training programs held throughout North America. It was discovered that not only children and young snowmobilers enjoy printing and assembling the paper snowmobile, but adults of all ages jumped into the mix and participated in snowmobile contests at shows.

The attached snowmobile cut-out, with assembly instructions, is easy to distribute electronically and can be used to liven up table decorations at functions, classrooms, etc. The paper snowmobiles can be assembled quickly.

The concept and the artwork was created for the Go Snowmobiling Campaign by our poster artist, the wonderful Robert Van Nood. Robert is the artist behind the ISMA Safe Riders! poster series. His creative genius is recognized not only in the snowmobile business but in other Power Sports industries and outdoor recreation activities worldwide. The first ISMA poster “Snowmobiling and Alcohol don’t mix / Don’t Drink and Ride” was created for ISMA in 1996 by Robert Van Nood. His artistic skills continue to provide us with fun, educational and promotional tools to help support snowmobiling.

Please print off a few copies of the paper snowmobile and send us your thoughts on our newest addition to the Go Snowmobiling collateral material. You can send us pictures on www.Facebook.com/GoSnowmobiling to highlight how you are using the cut-out in your club and association events. We encourage you to send this fun piece to your members, local media and place it on your web sites. The snowmobile cut-outs will be available on our websites:
www.snowmobile.org and www.gosnowmobiling.org.

Download attached snowmobile cut-out (PDF 1.3mb)
Download snowmobile cut-out assembly instructions (PDF 1.6mb)

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Monday November 12th 2012
Re: ISMA Press Release – Ed Klim

Positive Economic Impact of Snowmobiling Outperforms Economy

November 12th 2012, Haslett, MI – Recreational spending and outdoor activities are much bigger economic drivers than most people realize. A recent study found that consumer spending on outdoor recreational activities generated $646 Billion dollars in national sales and services last year in the US alone.

Economic impact analysts report that snowmobilers in North America have generated more than $30 Billion on economic activity directly related to snowmobiling each year. These expenditures include:

Equipment
Clothing
Accessories
Snowmobiling vacations Etc.

The economic benefits of snowmobiling in North America generate jobs for approximately 100,000 individuals, mostly in rural parts of North America. The snowmobiling community generates significant income tax revenues and state tax revenues as well as reducing unemployment and welfare payments. Millions of dollars in tax revenues are derived from snowmobile related businesses such as hotels, restaurants, manufacturers, service stations, insurance agencies, hardware stores, banks, credit unions, and more.

In addition to the positive economic impact, snowmobilers also pay millions of dollars in gas tax which helps build our trails, trail heads, and roadways to snowmobiling destinations.

An example of an economic impact study showing the growth of snowmobiling activity and the importance of snowmobiling can be seen in reviewing the study recently done for the New York State Snowmobile Association by the Potsdam Institute for Applied Research in Potsdam, NY. The organization showed a 1998 economic report of $476 million dollars. In the 2012 report, snowmobilers were surveyed and the economic impact of snowmobiling was calculated to be $875 million dollars annually! Yes, this is an 84% increase in 14 years! This is a substantive increase, above and beyond the growth of the economy and the rate of inflation. The positive impact snowmobiling has on the economy compared to other activities is remarkable.

The survey also profiled snowmobilers and shows that snowmobilers have a high level of satisfaction with the snowmobile trails and with access to restaurants, fuel, and rated the overall fun of the sport at over 90%.

New York’s report was joined by a positive report from the South Dakota Snowmobiling community prepared for them by the University of South Dakota. The University found that snowmobiling generates $131.6 million dollars in annual economic impact in South Dakota. This economic activity gave direct and indirect support for over 1,400 full time jobs.

The direct effects of snowmobiling are impressive in providing employment opportunities for hundreds of workers in the snowmobile industry and the related hospitality industries and tourism industries.

The staff of Plymouth State University in New Hampshire conducted a study for the New Hampshire Snowmobile Association and found that the total impact on New Hampshire’s economy generated by snowmobiling was $586 million dollars annually.

The survey found that visitors to New Hampshire spend approximately $114.00 per visitor per day when snowmobiling in New Hampshire.

Yes, snowmobiling is an important part of the economic engine for all winter tourism areas. If you have the infrastructure of trails and related accommodations along with snow cover, your area will generate millions of dollars of economic activity by welcoming snowmobilers to visit and enjoy your area.

Individuals questioned in the surveys told us that on an average annual basis, they take 8 snowmobile related trips per winter. Typically, a snowmobiling trip lasts two days and snowmobilers are finding the level of service and quality while snowmobiling is high and above average on the satisfaction table.

Snowmobiling is a very important part of the economic engine throughout North America and is growing in Northern Europe and Russia. It is estimated that snowmobiling generates over $3 Billion worth of economic activity in the countries of Norway, Sweden, Finland, and Russia. It is expected that the economic impact of snowmobiling will continue to outperform the GDP growth of most countries.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Friday November 2nd 2012
Re: ISMA Press Release – Ed Klim

Partner with your local Visitors Bureau, Chamber of Commerce and Tourism Bureau

November 3nd 2012, Haslett, MI – Winter is rapidly approaching and your local tourism bureau is eager to promote business activity and tourism opportunities in their local area.

I managed a number of large Chambers of Commerce years ago and can tell you from firsthand knowledge that when the cold, snowy weather arrives, the sidewalk sales stop, the street carnivals diminish, and all tourism groups are actively looking for activities that will draw in visitors and generate cash flow for their member companies. The snowmobile clubs and associations located in the snow-belt are natural partners to join together with the tourism association to promote snowmobiling and winter tourism collectively.

The members of your local tourism groups and your provincial and state tourism organizations are now available to meet with you and partner on promotional events. You should consider taking the executive directors of the organizations and maybe a few of their board members for a snowmobile ride. The “Go Snowmobiling” campaign is a perfect vehicle for you to use when you invite tourism folks to “Go Snowmobiling.” Most people will jump at the chance and join you to go snowmobiling. We all know they will have a good time and their smiles will be long lasting. In addition, you will make new friends and partners who have the ability, the skill and often the financing available to help promote the local snowmobile clubs, the associations/federations and related businesses in the area.

Short, well planned, simple rides will also be supported by the local news media and or radio and TV stations, since they are connected to the Chamber of Commerce or the Visitors Bureau.

The snowmobile clubs and associations have some very important assets (club houses, trails, association members, and the fun of simply snowmobiling and enjoying the great outdoors) that should be introduced to the tourism groups.

We have recently contacted CVBs and Chambers of Commerce and Tourism Bureaus in North America, introducing them to the Go Snowmobiling campaign as well as our Safe Riders! Safety campaign. We are receiving many inquiries in this office for campaign material and support material for the Go Snowmobiling effort. A contact with your Chamber will prove to benefit your clubs and associations.

The Take a Friend Snowmobiling Guidebook is conveniently located on the www.GoSnowmobiling.org website as well as photos and other support material you can use in promoting the activity with your Tourism partners. We have a great product to offer and we encourage you to make that phone call and/or stop in the office to say hello and ask them to Go Snowmobiling.

Statistics contained in many economic impact studies are well known to those of us in the business, but they are not that well known to the directors of the local Tourism Bureaus. Snowmobiling now generates well over $30 Billion dollars of economic activity and recent economic impact studies are showing that snowmobiling tourism is outperforming all other forms of tourism activity!!! The snow is coming and now is the time to grow your club and association and attract some new partners.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Monday October 1st 2012
Re: ISMA Press Release – Ed Klim

Go Snowmobiling Facebook Page is Growing

October 1st 2012, Haslett, MI – The Go Snowmobiling Facebook page is a new way for snowmobilers to socialize. Facebook pages offer a new way to harness a prehistoric instinct – to communicate with other people. Snowmobilers LOVE to socialize and share their experiences, and Facebook makes it that much easier. All of us can become more outgoing and it is especially helpful to stay in touch with our new, young snowmobilers who find Facebook the most efficient way of staying in touch and being involved in the activity.

The Go Snowmobiling Facebook page can enable you to find old or new snowmobiling friends. You can share photos on the page and let each other know what you thought about the trails, the riding areas, the scenery, and let everybody know about the fun you had very simply. The Go Snowmobiling page is growing daily. It should be known that approximately 1 in 7 minutes spent online worldwide is spent interacting with people on Facebook.

Facebook is a powerful platform for social marketing. Billions of interactions on Facebook influence everything from the clothing we buy to the politicians we vote for.

The Go Snowmobiling Facebook page has been created for all of us and we encourage you to “like” our page and to consider setting up your own organization’s page on Facebook – whether it is at the club, association or regional level. We know that snowmobilers enjoy each other’s company and love to share the beautiful views and pictures we all take and post.

One of the most important reasons people snowmobile is to be with friends and family and to share the experience. Facebook gives us another opportunity to do that on a broader basis. The Go Snowmobiling Facebook page serves as a conduit for sharing snowmobiling information – whether it be related to your Take a Friend Snowmobiling campaign or reaching out to communicate with other like-minded individuals about your snowmobiling experiences.

Our page is growing and we encourage you “like” us on Facebook at www.Facebook.com/Gosnowmobiling and interact with fellow snowmobilers through this amazing medium.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org
www.Facebook.com/Gosnowmobiling

FOR IMMEDIATE RELEASE
Tuesday September 15th, 2012

New Snowmobile Safety and Access Information Center Created by ACSA

September 25th, 2012 – Snowmobileinfo.org went online September 21st as your best resource for snowmobile safety and access information. This new website hosts the Snowmobile Safety and Access Information Center and provides a one-stop resource for individuals, snowmobile clubs and organizations, snowmobiling management agencies, and private and public land managers. It includes a calendar of state and national training opportunities, resources for snowmobile safety education, snowmobiling access, and information sharing opportunities.

“The American Council of Snowmobile Associations (ACSA) is extremely dedicated to promoting safe and responsible snowmobiling, along with our work to preserve snowmobiling access across the country” stated ACSA Executive Director Christine Jourdain. “We are excited to present this new Information Center. It should be a tremendous resource for individual snowmobilers as well as clubs, associations and agencies in their work with snowmobiling at the state and local levels” she said.

Snowmobileinfo.org was developed by ACSA, Trails Work Consulting and All Seasons Communications in fulfillment of a cooperative agreement with the U.S. Federal Highway Administration (FHWA) that supports snowmobile safety and access training and product development. Financial assistance for development and operation of the Information Center is provided by FHWA through the Recreational Trails Program.

“While some of this information has existed elsewhere in bits and pieces, this is the first time everything has been brought together under one umbrella. It is also the first time much of it has been made available electronically” Jourdain said. The Information Center has four main sections that include:

– Training Calendar: Locate training, workshops and events nationwide or by state related to snowmobile safety and access topics. The calendar provides state, location, dates, topics and registration information.

– Safety Resources: Access a directory of state and national avalanche and snowmobile safety education providers, along with the most comprehensive collection of online and downloadable snowmobile safety education resources and training materials.

– Access Resources: View a comprehensive collection of downloadable and online access resources that provides tools to help establish and retain access for snowmobiling. An online library of research studies related to snowmobiling impacts is also provided.

– Information Sharing: Share information or solicit technical assistance about educational material sources, curriculum development information, or answers to general questions; also find contact information for state snowmobile programs and associations.

While every effort has been made to include as much information as possible in the web site’s initial launch, it will remain a work in progress and additional resources and training opportunities will continue to be added as they are identified or developed. Visit the site at Snowmobileinfo.org or e-mail info@snowmobileinfo.org to submit local training classes or suggest other resource materials.

For more information, Contact: Christine Jourdain, (517) 351-4362 or E-Mail: cajourdain@aol.com

MADD Canada & Canadian Council of Snowmobile Organizations Joint Release
Thursday January 5th, 2012

Keep Impaired Driving Off the Trails This Winter Week

Oakville/Ontario/January 5, 2012 – MADD Canada and the Canadian Council of Snowmobile Organizations (CCSO) are asking snowmobilers to keep the booze away until the riding is done for the day.

Each winter, the two organizations team up to help reduce alcohol-snowmobile fatalities and injuries through National “Zero Tolerance” awareness efforts and events, as part of International Snowmobile Safety Week. This year’s Safety Week is January 15 – 21, 2012.

Alcohol is a major factor in snowmobiling fatalities and injuries. In 2006, 52% of fatally injured snowmobile operators had been drinking. Further, alcohol was a factor in 49% of severe trauma admissions resulting from snowmobiling.

MADD Canada appeals to its local Chapters and Community Leaders across Canada and to media to raise awareness about the dangers of snowmobiling while impaired.

“We need people to truly understand that operating a snowmobile while impaired is no different than driving a car while impaired,” said Denise Dubyk, MADD Canada’s National President. “Alcohol affects driving ability, judgment, reflexes and reaction times. If you’re out on the trails impaired, you’re risking your life and the lives of those sharing the trails with you.”

The CCSO mobilizes its provincial and territorial associations to enlist participation from Canada’s 673 snowmobile clubs in the safety week activities.

“Every winter, senseless and preventable tragedies occur on our trails” said CCSO Executive Director Dennis Burns. “We are asking everyone to Make the Smart Choice by keeping the booze away until the riding is done for the day’, The deaths and injuries that occur as a result of impaired snowmobilers are completely preventable if everyone rides sober.”

Enjoy your time on the trails this year, but put safety first and ride sober, Mr. Burns and Ms. Dubyk agreed.

Dennis Burns
Executive Director
Canadian Council of Snowmobile Organizations
Telephone (807) 345-5299
Wanda Kristensen
Director of Programs
MADD Canada
(905) 829-8805/1-800-665-6233, ext. 229

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Wednesday November 9th 2011
Re: ISMA Press Release – Ed Klim

Plan on Participating in Take a Friend Snowmobiling Week

(November 9th 2011 – Haslett, MI) – The snowmobile community is excited to announce the Take a Friend Snowmobiling Week – which will be held February 11-20th, 2012. This elongated week celebrates friends and family snowmobiling. This special week compliments the Take a Friend Snowmobiling campaign – encouraging all of us to take our non-snowmobiling friends out snowmobiling. We have all had many conversations, telling stories about how much fun it is to take people snowmobiling for the first time, and many of us have a lot of non-snowmobiling friends to take snowmobiling.

The event is really designed to be simple. There are a few recommended guidelines. They are:

– Safety training – make sure to cover all the safe snowmobiling behavior with your friend before taking them out on their first ride.
– Make sure your friends are comfortable and properly dressed for the cold when they first get on a snowmobile.
– You need to be cautious and ride slow when taking out a new rider.
– You should plan on making numerous stops and enjoying the scenery. (It is always recommended that the first ride be short and include a stop for a light meal or hot chocolate or coffee and a little camaraderie and storytelling at the local restaurant, clubhouse or outdoor barbecue area.)

Clubs and their members are encouraged to participate and to hold a special day or weekend encouraging members to bring non-snowmobiling friends to the clubhouse to go for a short ride and discover what snowmobilers do during the winter.

The campaign follows the guidelines and recommendations from customer research, which told us that non-snowmobilers know very little about snowmobiling, but they want to try it! Most non-snowmobilers don’t know where the trails are, they don’t know who builds and maintains and pays for the trail systems, and have no idea of the beautiful scenery that we enjoy while riding our snowmobiles. We know folks want to go snowmobiling. All we need to do is ask.

As a special incentive to take non-snowmobilers snowmobiling, the manufacturers will give away a gift certificate to a lucky individual who registers online and participates in the Take a Friend Snowmobiling Week event. Beginning in December 2011, the Take a Friend Snowmobiling Week Registration Form will be prominently displayed on the Go Snowmobiling web site: www.gosnowmobiling.org. Non-snowmobilers and their snowmobiling friends need to fill out the registration form to be entered in the drawing. If a Club is interested in organizing an event, their club members who participate get to register to win, and their guests get to register to win as well. The registration form is easy to fill out.

Try to involve your local dealer(s), ski hill, Chamber of Commerce and local restaurant or gas station/snack shop. All of us collectively can really expand the idea and make this week a fun event.

Plan on participating if you are going to be snowmobiling from February 11-20th, 2012 and make sure to register on the Go Snowmobiling web site: www.gosnowmobiling.org.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Wednesday November 9th 2011
Re: ISMA Press Release – Ed Klim

Clean Snowmobile Challenge – 2012

(November 9th 2011 – Haslett, MI) – A record number of teams are expected to participate in the SAE 2012 Snowmobile Challenge, sponsored by the snowmobile manufacturers along with other supporting businesses, set for March 5th-10th, 2012 at Michigan Technological University.

Held at the University’s Keweenaw Research Center, the Snowmobile Challenge is a collegiate design competition of the Society of Automotive Engineers. Engineering students from participating schools take a stock snowmobile and reengineer it.

The snowmobiles will compete in a variety of events including emissions, noise fuel economy/endurance, acceleration, handling, static display, cold start and design.

The University snowmobiles are expected to be cost-effective and comfortable for the operator to drive. The intent of the competition is to design a snowmobile that will primarily be ridden on groomed snowmobile trails. The use of unreliable, expensive solutions is strongly discouraged! Modern snowmobiles are engineered to meet the current standards for noise and emissions. Teams are expected to add innovative solutions for improving on performance of the base sled that they start with. Design judges (written and oral) will be looking for innovations and incorporating that into their scores.

The minimum performance expectations for a trail snowmobile are set by the rules as a sled that by design will go 100 miles without refueling and can attain a trail speed of 45 miles per hour on a smooth trail.

Students will be trying to reduce friction and improve efficiency of the entire drive train.

More information is available from the Society of Automotive Engineers, the Michigan Tech Clan Snowmobile Challenge site and the Keweenaw Research Center www.mtukrc.org.

The snowmobile manufacturers are major sponsors of the event.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Wednesday November 9th 2011
Re: ISMA Press Release – Ed Klim

Snowmobile Safety: Ride Safe so you can Ride Tomorrow

(November 9th 2011 – Haslett, MI) – Snowmobiling is in full stride around the world and now is the time for snowmobilers to keep snowmobile safety a top-of-mind awareness issue. Snowmobile safety is nothing new to organized snowmobiling. Snowmobile Administrators, the Manufacturers, snowmobile associations and clubs joined together years ago in developing the Safe Riders! You make snowmobiling safe( safety campaign which brought safe snowmobiling practices, training and enforcement to a new level. The Safe Riders! campaign, designed by snowmobilers for snowmobilers is financially supported by the snowmobile manufacturers. The campaign includes safety related materials such as decals, posters, the Safe Riders! DVD, public service announcements, and more. Millions of Safe Riders! Snowmobiling Fact Books, Brochures and Posters have been distributed throughout the world to safety trainers and clubs and associations – free of charge- from the manufacturers’ ISMA office. Thousands of the Safe Riders! You make snowmobiling safe( 22-minute safety DVDs have been sent to safety trainers and safety minded snowmobilers worldwide. The DVD is an excellent adjunct tool for snowmobile safety classes. They are available by contacting the ISMA Office through our web site www.snowmobile.org.

This year, International Snowmobile Safety Week is January 15-21, 2012. A Safety Week Manual has been designed to give clubs and associations guidance in how to plan and hold safety programs. The Safety Week Manual can be downloaded from the ISMA Web site www.snowmobile.org. The campaign is only as good as the instructors and the support received from the community. Thankfully the instructor base is expanding and the support of government and enforcement officials is exceptional.

Snowmobiling accidents and fatalities have continued to decline over the past three years and statistics show there is more than a 50% reduction in accidents and fatalities while snowmobiling over the last 9 years. The Safe Riders! campaign highlights key issues of importance for snowmobile safety. The position statements are concise and easy to understand. They include:

– Snowmobiling and Alcohol don’t mix – don’t drink and ride
– When night riding slow down – expect the unexpected
– Know before you go – always check local ice conditions
– Cross all roads with care – don’t become road-kill
– One is the loneliest number – never ride alone
– Know the risks and be prepared – make every trip a round trip
– Ride smart ride right – stay in control
– Smart Riders are Safe Riders – always take snowmobile safety training

Recreational snowmobiling has become the winter recreation lifestyle choice for millions of families worldwide. We encourage all snowmobilers to take a minute and make safety a top-of-mind awareness issue. Familiarize yourself with your snowmobile and the area that you will be riding, dress properly, and follow the above mentioned campaign guidelines.

Please remember if you would like any of the Safe Riders! posters, brochures, fact books or the safety DVD please visit www.snowmobile.org and let us know.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Thursday, September 8th 2011
Re: BRP EXPANDS AVALANCHE SAFETY AWARENESS COURSES TO THE U.S.

Valcourt, Québec, September 8, 2011 – BRP is expanding its outreach program on avalanche safety awareness into the Western United States. The program was launched in Western Canada last year.

From September through November a qualified avalanche safety instructor will provide free courses at 21 BRP Ski-Doo dealerships in Canada and 19 others in the United States. The courses are open to owners of all snowmobile brands and are presented from a snowmobiler’s perspective. Attendees can expect an informative, interactive and fun evening. Many sessions will be combined with in-store special events.

Support from the Canadian Avalanche Centre (CAC) for BRP’s outreach program has been very strong right from the beginning. “These sessions are a great introduction to the knowledge needed to manage avalanche risk in the backcountry,” stated Ian Tomm, Executive Director of the CAC. “With help from BRP, we’re hopeful that participants will be encouraged to take even more training.” “We saw the need to partner with the CAC in furthering avalanche awareness and education. We were pleased by the large turnout and keen interest demonstrated by snowmobilers in Canada and thus decided to expand the program to the Western part of the United States,” stated Robert Lumley, vice-president, Sales and Marketing, Ski-Doo and Sea-Doo.

For more information on the program or the schedule for avalanche awareness courses, visit www.ski-doo.com, the Ski-Doo Elevation Mountain Blog, or Ski-Doo Mountain Facebook page.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and boats, Evinrude and Johnson outboard engines, Can-Am all-terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries.
www.brp.com

Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, and the BRP logo are trademarks of Bombardier Recreational Products Inc.
or its affiliates. All other trademarks are the property of their respective owners.

For information about the company:
Contact: Johanne Denault
Manager, Corporate communications
Tel.(450) 532-5173
E-Mail: johanne.denault@brp.com

For product information:
Contact: Steve Cowing
Manager, Media and Public Relations, Ski-Doo
Tel. 651-755-2520
steve.cowing@brp.com

———————————————————————————————————————

Avalanche Safety Awareness presentation schedule
To sign up for a course contact the host dealer. Dealer contact information can be found at www.ski-doo.com

2011 Canadian Schedule:

– October 14th – RTR Performance Kamloops, BC
– October 17th – Mr. R’s Ltd. Lethbridge, AB
– October 18th – A & E RV Sales and Service Ltd. Brooks, AB
– October 19th – Bow Cycle South Calgary, AB
– October 20th – Bow Ridge Sports Cochrane, AB
– October 24th – Riderz Edson, AB
– October 25th – Riverside Honda and Ski-Doo St. Albert, AB
– October 26th – MartinMotorsports Edmonton, AB
– October 27th – Power Merchants Ltd. St. Paul, AB
– October 28th – Turple Brothers Ltd. Red Deer, AB
– November 8th – Playmor Power Products Ltd. Cresent Valley, BC
– November 9th – Banner Recreational Products Kelowna, BC
– November 10th – Banner Recreational Products Vernon, BC
– November 11th – Reichert Sales and Service Tulameen, BC
– November 15th – No Limits Motorsports Squamish, BC
– November 16th – Ski and Trail Powersports Ltd. Langley, BC
– November 17th – Greater Vancouver Powersports Chilliwack, BC
– November 18th – Greater Vancouver Powersports Surrey, BC
– November 22nd – Performance All Terrain and Rentals 100 Mile House, BC
– November 23rd – Forest Powersports Ltd. Prince George, BC
– November 26th – Courtenay Motorsports Courtenay, BC

U. S. Schedule

– October 13th – Interlakes Sports Center Madison, SD
– October 18th – Karst Motorsports Casper, WY
– October 19th – Rogers Sports Center Cody, WY
– October 20th – Action MotorSports Gillette, WY
– October 22nd – RPM MotorSports Denver, CO
– October 26th – Specialty Recreation Coeur D’Alene, ID
– October 27th – Moto Tech Boise, ID
– October 28th – SK Northwest Portland, OR
– November 2nd – Enumclaw Powersports Enumclaw, WA
– November 3rd – Rexburg Motorsports Rexburg, ID
– November 4th – Water World Medford, OR
– November 6th – Lifestyles Recreational Products Mt. Vernon, WA
– November 8th – High Adventure Power Sports Salt Lake City, UT
– November 9th – Renegade Powersports Logan, UT
– November 10th – ADS Motorsports Odgen, UT
– November 11th – Roelefson Implement Toronto, SD
– November 15th – Rocky Mountain Motorsports Rock Springs, WY
– November 16th – Gull Boats Missoula, MT
– November 17th – One Way Marine Helena, MT

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
September 1st 2011
Re: ISMA Press Release – Ed Klim

ISMA Events and Order Forms for 2011-2012 snowmobile season

(September 1st 2011 – Haslett, MI) – Dear Snowmobile Community Leaders:

As summer comes to an end our thoughts will soon be turning to snow! The snowmobile manufacturers, in cooperation with the snowmobiling community are again pleased to support the Safe Riders! You make snowmobiling safe™ Safety Campaign. Attached is a Safe Riders! order form to fill out and send back to our office (by fax, e-mail or mail) to obtain free of charge, Safe Riders! materials that include our Snowmobiling Fact book, brochures, posters, and safety DVD. We have distributed millions of pieces of Safe Riders! snowmobile safety materials over the last 16 years.

We encourage you to visit our web site www.snowmobile.org and view our family friendly snowmobiling photos. You may use the photos in any of your brochures, maps, advertising pieces, e-newsletters, etc. promoting snowmobiling in your area. The new photos are located in the download section of the web site. The photos on the site are in low resolution jpeg format. If you need a photo in higher resolution in any format, contact us by e-mail and we will forward your request to our expert. We also have two TV broadcast quality snowmobiling spots which can be used to promote snowmobiling in your area. If you are going to do any TV promotion, consider using these spots. They’re family friendly and you can customize them to meet your needs. We have print public service announcements to promote safe snowmobiling that you can utilize in your online or print publications as well as downloadable versions and line art versions of our safety posters. We encourage you to utilize our free downloadable items in your winter publications or used them to make placemats, coloring sheets, etc all to help promote safe responsible snowmobiling this winter in your area.

Coming Events

International Snowmobile Safety Week will be January 15-21, 2012. Many local clubs and snowmobile associations take this time to teach snowmobilers about safe riding and many dealerships help by putting on seminars teaching customers how to maintain their sleds and keep them running in top condition. Visit www.snowmobile.org and download a Safety Week Campaign Action Manual with ideas on how to promote safety week and ideas for putting on safety week events. Check it out!

The 4th annual TAKE A FRIEND SNOWMOBILING WEEK is scheduled for February 11-20, 2012. Consider partnering with local clubs and other local businesses to encourage non-snowmobiling friends or those who haven’t been snowmobiling for a while to join us for a time of fun. Many have tried snowmobiling for the first time with the experience resulting in the purchase of a snowmobile and joining a club and association – all because somebody asked them to come along. For more information and ideas on throwing a TAKE A FRIEND SNOWMOBILING event, visit www.snowmobile.org. We’ve also attached the Go Snowmobiling Contest Form. Please send it out to clubs and help coordinate a fun event.

***** The www.snowmobile.org web site is an excellent resource for new snowmobilers just getting started, or for people who want to travel to a snowmobiling destination. Last year over 3.2 million visitors came to the site and found it very helpful – based on their survey responses. *******

Thank you for your support and we look forward to working with you. If you have any questions or need any additional information, please contact us.

Sincerely,

Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Tuesday, August 2nd 2011
Re: Million Dollar Club Support Program for 2011

BRP Announces renewal of Ski-Doo Million Dollar Club Support Program for 2011

BRP held a conference call on Thursday July 14, 2011 with representatives from all of the snow regions in North America, detailing the program. Carl Mercure announced that BRP would again be promoting the Million $$ Club support program for 2011 and he offered details on the growth of the program since inception in 2008.

In 2008 BRP issued $423,000 to snowmobile clubs (Canada only)
In 2009 – $750,000 was generously donated with snowmobile clubs in North America
In 2010 – $780,000 was donated through the dealer network to snowmobile clubs in North America
64% of all clubs in North America received a cheque in 2010 (Canada has approx. 800 active clubs)

The Ski-Doo Million Dollar Club Support Program will run from Sept 1, 2011 to Nov 15, 2011

A maximum of $1500.00 per snowmobile club can be awarded from BRP.

On behalf of organized snowmobiling the Canadian Council of Snowmobile Organizations would like to thank BRP for awarding the volunteers for their hard work and effort with this amazing program to help clubs raise the much needed funds for trails and grooming operations.

Dennis Burns
Executive Director
Canadian Council of Snowmobile Organizations
Telephone (807) 345-5299
Email ccso.ccom@tbaytel.net
www.ccso-ccom.ca
www.sleds2buy.com

NEWS RELEASE
July 26, 2011
JOIN THE NATIONAL DIALOGUE ON RECREATIONAL TRAILS!
_________________________________________________________

The National Trails Roundtable is calling on all Canadians who use motorized and non-motorized recreational trails, or who develop, build, maintain, fund or advocate for trails in their provinces, territories, regions or communities, to give their input by responding to the National Trails Survey.

This Survey has been prepared by the National Trails Roundtable following a meeting of trail enthusiasts from all parts of Canada in November 2010.

The objectives of this Survey are to determine the most important challenges and priorities of Canadians who care about trails, to see where there is general agreement and to identify areas for potential collaboration.

For more information about the National Trails Roundtable please read the Backgrounder which accompanies this News Release.

To access the Survey go to www.surveymonkey.com/s/NTRsurvey

To respond to the Survey it will be necessary to review the National Trails Roundtable Summary Report which can be viewed on the following websites:

Canadian Council of Snowmobile Organizations www.ccso-ccom.ca/index.html
Canadian Off-Highway Vehicles Distributors Council www.cohv.ca/indexe.html
Canadian Trails Federation www.ctf-fcs.ca/web/development/natroundtab.html
National Trails Coalition ntc-canada.ca/pdf/110706-Final-NTR-Summary%20Report.pdf
TransCanada Trails www.tctrail.ca

This is an ideal way to send or emphasize your messages about trails to policy makers and managers who make key decisions about trails across Canada.

MAKE YOUR VOICE HEARD! COMPLETE THE SURVEY!
If you have questions please contact:
Dennis Burns Executive Director
Canadian Council of Snowmobile Organizations Tel: (807) 345-5299
Email: ccso.ccom@tbaytel.net

NATIONAL TRAILS ROUNDTABLE BACKGROUNDER

In November 2010 trail leaders from across Canada participated in a two day National Trails Roundtable workshop in Banff Alberta. This workshop was attended by delegates from all provinces and territories Most of them are volunteers. The non-profit organizations and government agencies with which they are affiliated undertake advocacy for or the promotion, development, funding, building or maintenance of trails.

This Roundtable Conference was initiated and organized by TransCanada Trail and Parks Canada, both of which also provided funding for certain events during the conference.

The objective of the conference was to determine if there is a need for and support for greater collaboration at the national level between the different groups of stakeholders concerned with trails. Participants in the workshop concluded that collaboration between stakeholder groups must become a high priority.

Over the two days delegates developed their vision for trails throughout Canada and agreed on the many values they share. These include their passion for trails, the importance of safety and education, respect for diversity and accessibility, the need for cooperation, collaboration and inclusiveness, the importance of volunteer and community involvement, the importance of health, and active living and respect for nature and sustainability.

The delegates agreed in principle that the following are essential: collaboration between trail stakeholders, the need for trails to have a higher profile with the public and governments, increased funding and resources, respectful conduct on trails, sharing of information and knowledge and interaction with governments.

The delegates identified ten areas with major challenges which impact on achievement of their vision. These include government involvement, funding, fragmentation of the trails sector, user group conflict, land use, marketing, trail building and maintenance, education and engagement, risk management and environmental stewardship.

The Roundtable has published a comprehensive Report with the results of the workshop. A working group has been formed to engage trail stakeholders and follow up on the issues identified during the workshop. A Summary Report has also been prepared and a Trail User Survey has been structured to solicit input from as many trail groups and users as possible across Canada.

The Summary Report and the full Report can be accessed on the websites to the following organizations: Canadian Council of Snowmobile Organizations, Canadian Off-Highway Vehicle Distributors Council, Canadian Trails Federation, National Trails Coalition, Trans Canada Trail. Links are provided in the above News release.

The Roundtable Workshop ended on a high note with unanimous agreement on the need for more collaboration on virtually all issues concerning trails throughout Canada

If you have questions about this initiative or wish to contribute please contact the Roundtable’s contact person listed in the News Release for your Organization, Province or Territory.

NATIONAL TRAILS ROUNDTABLE – SUMMARY REPORT

Introduction

Throughout Canada, there are many organizations that develop, fund, maintain, and promote a variety of trails at the local, provincial and national level. Generally, these organizations are staffed by dedicated volunteers and channel whatever monies they have directly towards improving the trail system. There’s no neat diagram to explain the work or relationship of these organizations, and their difference in size, longevity, purpose and capacity is vast. Some trail groups are new, while others have extensive experience in trail building and know more about funding mechanisms and working with different levels of government.

In the eyes of many trail stakeholders, including users, builders, operators, and government funding partners, there is too little focus on collaboration, understanding, or reaching out and too much time spent looking inwards.

Trail leaders recognize that the trails sector is comprised of a large number of stakeholders with different needs and goals. The National Trails Leadership Roundtable was designed to determine if there was support for improving collaboration across the sector, so that leaders of a variety of organizations can clarify their roles and responsibilities as positive contributors to the trails movement at the national level. This initiative was funded by the Trans Canada Trail and Parks Canada. The Roundtable provided a forum for trail leaders to meet and talk candidly about their shared interests and concerns. A consulting firm, MASS LBP, was engaged to facilitate the process. They prepared two research papers in advance of the Roundtable meeting in Banff that was held from November 23 to 25, 2010.

The goals of the Roundtable were twofold – to promote a more cohesive trails community in Canada and to find opportunities for greater collaboration. The results of the meeting are summarized in this document. It is hoped that they will become guidelines for developing a cooperative framework. Delegates identified shared values, created visions for trail collaboration, identified issues for action under ten themes, and brainstormed opportunities for solving challenges together. The final session presented delegates with an opportunity for compromise and union. This session allowed each delegate to propose to the rest of the group an issue or topic for agreement. On issues that did not garner agreement, delegates elected to park them as needing more time to resolve. These topics will require focus from the entire trails community over the coming months and years.

All of the delegates agreed on the urgency of the need for collaboration. At the end of the two day Roundtable, a cross section of seventeen trail leaders volunteered to serve on a Working Group to review the final report from MASS LBP and develop priorities for collaborative initiatives. One of their tasks will be to investigate options for the form or mechanism of collaboration. The Working Group has also drafted an online survey to accompany this document in order to encourage other trails enthusiasts to become involved in the work of the Roundtable and to assist the Working Group to consider the views of as many people as possible.

Values

The delegates at the Roundtable were asked to identify the values that guide their organizations and share instances where these values were either a source of pride or conflict. The delegates found that they had a large number of common values that could act as a uniting force in the trails sector. The consultants took the values that were generated by the delegates and clustered similar values together to come up with the following “values map”:

Diagram 1. Values Map

The above map shows the values loosely grouped according to theme. The size of the circle indicates the frequency with which the value was cited by the delegates. The values most common to trail organizations were: working in a collaborative manner, showing respect for the many stakeholders involved in trails, committing to making trails accessible, maximizing the passion of the trails community, raising the profile or stature of trails in the eyes of the public and policy-makers, and working with communities that are close to trails to ensure that trails are socially, environmentally, culturally, and economically sustainable.

Some values related to how delegates felt about the trails themselves – that they are integral to our heritage, health, and natural environment – and some values related to how delegates hoped to ensure that trails stay this way, through education, safety promotion, sharing, good planning, and stewardship. Delegates felt confident that these shared values were a strong basis for moving forward with collaboration.

Shared Challenges

Ten challenges were identified through the preliminary research by the consultants as well as discussions that were held at the Roundtable. These challenges are as follows:

– Government Involvement;
– Funding;
– Fragmentation of the Trails Sector;
– User Group Conflict and User Experience;
– Land Use, Access and Management;
– Marketing and Promotion;
– Trail Building and Maintenance;
– Education and Engagement;
– Risk Management;
– Environmental Stewardship and Wildlife Protection.

A Vision for Trails and Trail Collaboration

The next activity at the Roundtable gave delegates the opportunity to sketch out their vision for trail collaboration. The delegates worked in six different groups. Subsequent to the Banff meeting, members of the Working Group took the six different vision statements and merged them into one vision as shown in the following table:

Table 1. Vision for Trails Across Canada

Our vision is one where…

– Canadian trails will be there for the enjoyment and well-being of all people by providing a lasting legacy;
– Trails are celebrated and highly valued by all Canadians;
– Trails are sustainable and environmentally friendly.

As trail leaders we will work to…

– Present a more unified national voice on trails and trail issues;
– Honour diversity within the trails community;
– Develop an inclusive national level framework with a transparent process that will seek to broadly engage all trail stakeholders;
– Ensure that Canada’s trails are funded and sustainable.

By…

Obtaining resources and support at the federal government level and from other funding sources; Identifying a dedicated federal government partner or a portfolio of partners; Ensuring there is a viable organizational structure to take the next steps; Supporting positive relationships at the provincial and local level within the trails community; Sharing best practices.

Areas of Agreement

Delegates arranged for a final plenary session where they could map areas of agreement and disagreement as a means of solidifying the issues, opportunities, and progress from the previous two days. They wanted to ensure that they didn’t leave the Roundtable with an empty promise of future collaboration.

The delegates asked each other to clarify compromises, agreements, and commitments, ensuring that each issue garnered the support of the room. Issues where solutions had not yet been found were listed as unresolved, on the understanding that trail leaders would revisit them over the course of collaborative initiatives.

The results are listed below. It is important to note that neither list represents a priority sequence of issues to address. Instead, the results of this conversation can be used as guidelines for mapping out a structure or mechanism for national collaboration.

Collaboration:

We agree to collaborate, but we also agree that:

– There is no existing ideal mechanism or organization through which the trails community can collaborate;
– We need a mechanism / forum;
– We need a representative Working Group to investigate the options for finding a mechanism for collaboration.

Profile of Trails:

– We agree that there is a problem that trails are taken for granted by government and the public
– We need to raise the profile and public awareness of trails
– We agree that we need to reach out to the broader trails community

Funding and Resources:

– We need sustainable funding;
– We agree that we need a realistic assessment and location of the resources required to advance our agenda and resolve outstanding issues.

Conduct:

– We agree to respect our differences in trail use & mandates;
– We agree to respect the priorities of the communities we work in;
– We agree that the process we use to engage with each other, the government, and the public must be transparent;
– We agree that we need appropriate and feasible timeframes & a sense of momentum.

Information and Knowledge-sharing:

– We need to do more to share best practices and information;
– We agree that we need to better understand the trail organizational landscape (mapping stakeholders, needs and priorities);
– We agree that we need to do further research about the collective benefits of trails with a focus on health, well-being and prosperity (economic, social, environmental);
– We need to “make the case for trails”;
– We agree that we need a ‘collection point’ for informational resources (e.g. a website);
– We need to communicate the knowledge we already have.

Interacting with Government:

– We would like to achieve a unified voice to government and the public on those issues on which we agree;
– We need to engage governments at all levels in finding solutions;
– We need provincial and federal governments to develop closer working relationships on trails issues;
– We agree that we need to identify the specifics of and make a recommendation to the federal government regarding a lead trails agency;
– We agree that we need both financial and non-financial incentives from government for trails.

Issues for Further Consideration

We have not resolved the following issues:

Structure of Collaboration:

– The form of the organization / forum / coalition that would best represent our interests / We have struck a Working Group to investigate this further;
– What constitutes equitable representation of trail organizations in a collaborative approach;
– The relationship between local, provincial and national membership;
– Whether we need a comprehensive architecture for trails organizations in Canada.

Determining Priorities and Allocating Resources:

– What priorities and needs are / We know that this needs to be part of our research agenda;
– How to allocate funding according to priority or need. We know that this needs to be part of our research agenda;
– What sustainable funding would look like and how much we need.

Other:

– Issues of terminology. We agree that we need to develop a clear terminology regarding trails;
– Whether we need a user pay system or what it would look like;
– Whether we need a national classification system.

Conclusion
By the end of the two days in Banff, delegates had stated strong support for future collaboration. This foundation included a map of shared values, a thorough exploration of common challenges, an identification of issues or obstacles to tackle, and an agreement that a collaborative approach is the best way forward. Delegates agreed to:

– Share information and learn from one another;
– Speak with a clear voice;
– Work towards common goals;
– Champion an inclusive and positive trail culture;
– Raise the profile so more Canadians will value and appreciate trails;
– Be more strategic about resources: volunteers, funding and land assets.

The delegates concluded by agreeing to widen the conversation from the Roundtable to as many trails advocates as possible by distributing this summary report and encouraging participation in an online survey below:

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Tuesday, April 12 2011
Re: Trail Expansion Support Pledge

Conservative Party Election Platform Promises Trail Expansion

Please CLICK to find a copy of the Conservative Platform for 2011. Of particular interest to snowmobile related businesses is page 57 which states….

IMPROVE AND EXPAND CANADA’S SNOWMOBILE AND RECREATIONAL TRAILS The snowmobile was invented in Canada and, ever since, snowmobiling has been a hugely popular Canadian recreational activity. Our Government has provided support to the National Trails Coalition for a national initiative to create and improve snowmobile and all-terrain-vehicle trails. To date our support has helped improve 500 trails across the country. We will build on this accomplishment, through additional funding for upgrades and new trails.

And page 65 in the chart where it shows $10 million dollars ($2.5 million dollars per year) starting in 2012 for 4 years totalling $10 million dollars to “Improve and Expand Canada’s Snowmobile and Recreational Trails”!

This support is in keeping with past Conservative support of snowmobiling. In their most recent term as the Government of Canada, the Conservatives provided a national program of funding for Canada’s snowmobile trails through the first phase of Canada’s Economic Action Plan.

Be sure to ask candidates from the other political parties where they stand on snowmobiling.

Dennis Burns
Executive Director
Canadian Council of Snowmobile Organizations
Telephone (807) 345-5299
Email ccso.ccom@tbaytel.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
February 3d 2011
Re: ISMA Press Release – Ed Klim

Clean Snowmobile Challenge – 2011

(February 3d 2011 – Haslett, MI) – A record number of 20 teams have registered for the SAE 2011 Snowmobile Challenge, sponsored by the snowmobile manufacturers along with other snowmobile supporting businesses, set for March 7-12th at Michigan Technological University.

Held at the University’s Keweenaw Research Center, the Snowmobile Challenge is a collegiate design competition of the Society of Automotive Engineers. Engineering students from participating schools take a stock snowmobile and re-engineer it.

The snowmobiles will compete in a variety of events including emissions, noise fuel economy/endurance, acceleration, handling, static display, cold start and design.

The University snowmobiles are expected to be cost-effective and comfortable for the operator to drive. The intent of the competition is to design a touring snowmobile that will primarily be ridden on groomed snowmobile trails. The use of unreliable, expensive solutions is strongly discouraged! Modern snowmobiles are engineered to meet the current standards for noise and emissions. Teams are expected to add innovative solutions for improving on performance of the base sled that they start with. Design judges (written and oral) will be looking for innovations and incorporating that into their scores.

An objective of the competition is to improve on fuel economy. In addition to the Endurance Event, fuel economy will be evaluated in the In-Service and Lab Emissions Events. Additional weighting in the overall scoring is given to fuel economy in the competition.

The minimum performance expectations for a trail snowmobile are set by the rules as a sled that by design will go 100 miles without refueling and can attain a trail speed of 45 miles per hour on a smooth trail. Additionally they should be able to traverse 500 feet in 12 seconds or less. Designs that do not have a reasonable expectation of achieving these requirements will be disqualified.

Students will be trying to reduce friction and improve efficiency of the entire drive train.

This year, zero emissions competition is adapting to better reflect the potential needs of the battery-powered sled market. This year, they will have their own event, pulling a load quickly over a one- or two-mile track. Battery powered snowmobiles are used primarily for research in remote arctic sites, where scientists measure traces of pollution. “This was driven by the National Science Foundation, which helps sponsor the event,” said Meldrum. “They want a machine that can haul a lot of stuff back and forth to a research site.”

Entrants in the internal combustion division are Clarkson University of Potsdam, N.Y., Ecole de Technologie Superieure of Montreal, Kettering University of Flint, Michigan Tech, North Dakota State University, Northern Illinois University, the State University of New York at Buffalo, and the Universities of Alaska-Fairbanks, Idaho, Maine, Wisconsin-Madison, Wisconsin-Platteville, and Waterloo of Ontario.

Teams in the zero emissions division are Wisconsin-Madison, Michigan Tech, Clarkson, Alaska-Fairbanks, the South Dakota School of Mines and Technology, North Dakota State University, and McGill University of Montreal.

The snowmobile manufacturers are major sponsors of the event. We encourage state and provincial associations to support their local universities in this great competition.

More information is available from the Society of Automotive Engineers, the Michigan Tech Clan Snowmobile Challenge site and the Keweenaw Research Center www.mtukrc.org.

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
December 7th 2010
Re: ISMA Press Release – Ed Klim

Plan on Participating in Take a Friend Snowmobiling Week

(December 7th 2010 – Haslett, MI) – The snowmobile community is excited to announce the Take a Friend Snowmobiling Week – which will be held February 12-21st, 2011. This elongated week celebrates friends and family snowmobiling. This special week compliments the Take a Friend Snowmobiling campaign – encouraging all of us to take our non-snowmobiling friends out snowmobiling. We have all had many conversations, telling stories about how much fun it is to take people snowmobiling for the first time, and many of us have a lot of non-snowmobiling friends to take snowmobiling.

The event is really designed to be simple. There are a few recommended guidelines. They are:

Safety training – make sure to cover all the safe snowmobiling behavior with your friend before taking them out on their first ride.
Make sure your friends are comfortable and properly dressed for the cold when they first get on a snowmobile.
You need to be cautious and ride slow when taking out a new rider.
You should plan on making numerous stops and enjoying the scenery. It is always recommended that the first ride be short and include a stop for a light meal or hot chocolate or coffee and a little camaraderie and storytelling at the local restaurant, clubhouse or outdoor barbecue area.

Clubs and their members are encouraged to participate and to hold a special day or weekend encouraging members to bring non-snowmobiling friends to the clubhouse to go for a short ride and discover what snowmobilers do during the winter.

The campaign follows the guidelines and recommendations from customer research, which told us that non-snowmobilers know very little about snowmobiling, but they want to try it! Most non-snowmobilers don’t know where the trails are, they don’t know who builds and maintains and pays for the trail systems, and have no idea of the beautiful scenery that we enjoy while riding our snowmobiles. We know folks want to go snowmobiling. All we need to do is ask.

As a special incentive to take non-snowmobilers snowmobiling, the manufacturers will give away a gift certificate to a lucky individual who registers online and participates in the Take a Friend Snowmobiling Week event. Beginning in January 2011, the Take a Friend Snowmobiling Week Registration Form will be prominently displayed on the Go Snowmobiling web site: www.gosnowmobiling.org. Non-snowmobilers and their snowmobiling friends need to fill out the registration form to be entered in the drawing. If a Club is interested in organizing an event, their club members who participate get to register to win, and their guests get to register to win as well. The registration form is easy to fill out.

Try to involve your local dealer(s), ski Hill, Chamber of Commerce and local restaurant or gas station/snack shop. All of us collectively can really expand the idea and make this week a fun event.

Plan on participating if you are going to be snowmobiling from February 12-21, 2011 and make sure to register on the Go Snowmobiling web site: www.gosnowmobiling.org

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org

SNOWMAN NEWS RELEASE – FOR IMMEDIATE RELEASE!!!
November 29th 2010

Thin-ice Warning Issued,
Snowmobilers Advised Not To Venture Onto Rivers, Lakes or Streams

SNOWMOBILE SAFETY A PRIORITY AS WINTER RECREATION SEASON BEGINS: BLAIKIE

* THIN ICE WARNING *

– As Manitoba’s winter recreation season begins in the north and will soon arrive in central and southern regions, snowmobilers are being urged to avoid waterways where thin ice is extremely dangerous, Conservation Minister Bill Blaikie and Ken Lucko, Executive Director of Snowmobilers of Manitoba (Snoman Inc.), said recently.

“All snowmobilers need to be aware of the dangers of thin ice when crossing any body of water, especially at this time of year,” said Blaikie. “We want snowmobilers to enjoy their sport and encourage them to ride safely and respect private property.”

Snowmobilers are reminded that provincial natural resource officers and members of the RCMP travel snowmobile trails, enforcing relevant snowmobile and liquor laws, to promote safe riding practices.

Snoman, through a network of 51 volunteer clubs across Manitoba, grooms and maintains a network of more then 12,000 kilometres of designated trails. Snowmobilers using this designated trail system in the province must purchase and display a permit called a Snopass on their snowmobile licence plate.

“Snowmobilers are urged to ride safely and we would ask all trail users to check our website for trail conditions, prior to departure, to ensure that trails are open,” said Lucko.

For additional information regarding snowmobile safety, visit Snoman’s website at www.snoman.mb.ca

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
November 9th 2010
Re: ISMA Press Release – Ed Klim

Ride Safe Today – so you can ride again tomorrow!

(November 9th 2010 – Haslett, MI) – The winter of 2010-2011 is rapidly approaching and the International Snowmobile Manufacturers Association has prepared for safety trainers and snowmobile enthusiasts some new and updated Safe Riders! campaign material. The material consists of a 22 minute safety video that is used in conjunction with safety training worldwide. We also have available video public service announcements and radio public service announcements. We distribute snowmobiling fact books free of charge which contain more than 20 pages of facts on snowmobiling that can be used when discussing issues with land access managers, politicians, community leaders and others. Also available are the Safe Riders! posters. The posters cover proven safety messages including:

– Snowmobiling and alcohol don’t mix – Don’t drink a ride
– Ride Smart Ride Right – Stay in Control
– When night riding, slow down – Expect the unexpected
– Know before you go – Always check local ice conditions
– Cross with care – Don’t become road kill
– One is the loneliest number – Never ride alone
– Ride Safe, stay on the trail – Respect private property
– Know the risks and be prepared – Make every trip a round trip
– And more…

The poster series features world class artwork created by Robert Van Nood and the posters are and can be displayed in warming huts, restaurants, lounges, club houses, schools, offices, garages and more.
If you are in need of some Safe Riders! materials, please visit the ISMA web site at www.snowmobile.org and request an order form for our free Safe Riders! material.

In addition to the safety material available from the manufacturers, at this time of year we look to the “Old Farmer’s Almanac” prediction. In case you haven’t seen the latest edition, I will highlight a few points that are contained within the “Old Farmer’s Almanac.” They predict a frigid winter – siting that most of the country will see a colder-than-usual winter. It also states the earth’s atmosphere will cool in the coming year. Janice Stillman, editor of the almanac says, “It’ll be cold. There will be no mistaking winter.”

For additional information, contact Ed Klim (517) 339-7788
International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Monday, November 1st 2010
Re: OFSC Press Release

OFSC IMPROVES RIDER EXPERIENCE WITH NEW WEBSITE

Ontario Snowmobiling Benefits from New High Tech Features Including Interactive Trail Guide, Visual Trail Status Reports and iSnowMobile App.

High tech is improving the Ontario snowmobiling experience as riders receive even more value for their permit dollars.

The Ontario Federation of Snowmobile Clubs (OFSC) has launched its totally revamped, super-easy to navigate and content-rich website. High tech features include many snowmobiling firsts, such as the interactive trail guide, visual trail status reports and iSnowMobile, the new OFSC iPhone App.

To achieve these high tech advances, the OFSC partnered with MapSherpa, a leading provider of outdoor oriented mapping products and solutions. With the all-new the Interactive Trail Guide, Internet savvy OFSC snowmobilers will now be able to plan their rides, check for in-season re-routes and detours, and view the latest, colour-coded trail status updates online.

Based on the most recent GPS digital data, the new interactive guide features the most accurate and up to date display of the entire 34,000+ kilometre OFSC trail network available anywhere. Best of all, access is free for OFSC riders. OFSC snowmobilers can take their trails with them and check trail status wherever they are by downloading the entire OFSC trail network directly from the new Interactive site to their smart phones via the new iSnowMobile app (available at www.apple.com/iphone for $2.99).

For a small fee, riders can also order customized and high definition hard copies of the Interactive Trail Guide site with a choice of area, size, layout and base map. In coming months, the OFSC will further enhance the site with such new features as popular tour loops, digital trail distances and expanded points of interest that can include the locations of items as diverse as signboards, bathrooms, club houses and events, and scenic lookouts, plus pop-up contact info for and photos of lodgings, restaurants, gas stations, rental locations, dealerships, repair shops and much more.

Visit www.OFSC.on.ca for more!

The Ontario Federation of Snowmobile Clubs is non-profit organization dedicated to providing strong leadership and support to member clubs and volunteers, to establishing and maintaining quality snowmobile trails which are used in a safe and environmentally responsible manner, and to furthering the enjoyment of organized snowmobiling.MapSherpa delivers mapping solutions and high quality consumer mapping products to snowmobilers and other participants in the outdoor recreation market throughout North America. MapSherpa is a division of Canadian web mapping firm DM Solutions Group (www.mapsherpa.com / www.dmsolutions.ca).

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
September 28th 2010
Re: OFSC Press Release

OFSC Elects New President

(Barrie, ON, July 29, 2010) – The Ontario Federation of Snowmobile Clubs (OFSC) made history this week when its Board of Governors elected the organization’s first female president. Brenda Welsh, a long-time volunteer from Huntsville, became president for a two-year term effective July 25, 2010, following a ten-year tenure serving as the OFSC Secretary-Treasurer, and on the OFSC Executive and Executive Committee (ExCom). She succeeds the retiring Bruce Robinson in this position.

In her previous OFSC capacities, Brenda has been at the forefront of leading organized snowmobiling through the past decade of major changes, including: Bill 101, which made snowmobile trail permits a legal instrument of the Government of Ontario and changed the way the OFSC and its clubs do business, and the development and implementation of the Quantified Trail Matrix, which spread permit revenues around the province more equitably. Brenda was also directly involved in bringing the OFSC successfully through the insurance crisis of the early 2000’s and keeping the federation’s liability insurance affordable and available ever since, as well as initiating the most advanced risk management program in organized snowmobiling today. As OFSC treasurer, Brenda has earned the respect of her peers and member clubs by guiding the OFSC through the decade with a steady hand and balanced budgets. As secretary-treasurer of the Canadian Council of Snowmobile Organizations, Brenda also brings a “big picture” perspective on national and international snowmobiling to the OFSC.

In her campaign platform, Brenda stated: “The OFSC now faces many new challenges and opportunities arising from the maturation of our recreation, the current economic situation and the demographic shifts Ontario is experiencing. We need to recognize and manage these changes to ensure our continued viability and health. My experience in financial management, both on a personal level and at the OFSC, will help me as your president in the leadership of this organization.” Brenda has a Bachelor of Applied Science (B.A.Sc) from the University of Guelph, a Masters of Business Administration (MBA) from York University, and a Certified General Accountant (CGA) designation.

Brenda was born and raised in Sudbury, where snowmobiling became part of her life from an early age when she worked at her uncle’s sled dealership and rode demos at every opportunity. Starting as a club volunteer in 1987, Brenda worked her way up through the presidency of both her club and the Muskoka Snowmobile Region (MSR), before moving on to the OFSC. She and her husband, Tom, own and operate Huntsville Marine, a very successful small business in Ontario’s cottage country.

The Ontario Federation of Snowmobile Clubs is non-profit organization dedicated to providing strong leadership and support to member clubs and volunteers, to establishing and maintaining quality snowmobile trails which are used in a safe and environmentally responsible manner, and to furthering the enjoyment of organized snowmobiling.

For further information please contact:
Paul Shaughnessy, Executive Director,
at (705) 739-7669

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
August 3d 2010
Re: ISMA Press Release – Ed Klim

Snowmobile Manufacturers and Community gear up for a great snowmobile season

(August 3d 2010 – Haslett, MI) Snowmobile manufacturers are completing production of the 2011 model snowmobiles as snowmobilers eagerly await the upcoming snowmobiling season. 2011 brings renewed optimism and a positive outlook for the manufacturers and related suppliers. The 2011 models were introduced to the public at the Sneak Peek shows held across North America this past spring. We are happy to report that record attendance at shows across the country preceded strong advanced orders. The enthusiasm for new snowmobiles is based on a pent up demand to enjoy the winter on a snowmobile and the knowledge that the manufacturers are building quality, clean, quiet, responsive machines for all of us to enjoy.

New engine technologies and ride performance technologies have been introduced with the 2011 models as well as improved efficiencies and handling characteristics.

The fall show circuit is shaping up to be a record breaker and many of the snowmobile shows are already sold out and are forecasting strong attendance and new product offerings.

The manufacturers are not only encouraged by the strong attendance at Spring Sneak Peek shows, but are also encouraged by the dramatic increase in visitation to the Go Snowmobiling web site, which is designed for new snowmobilers and non-snowmobilers. This past year, 29% of the visitors to the Go Snowmobiling web site were non-snowmobilers and a high percentage of those visiting the site stated they were in the market to purchase a snowmobile and planned to do so within a year. Not only are non-snowmobilers visiting the site for the first time but they are doing so in record numbers.

During the 2009-2010 snowmobiling season, over 2,519,000 visitors came to the < a href="http://www.GoSnowmobiling.org">www.GoSnowmobiling.org web site, many of whom filled out our questionnaire. This data compares to 1,512,000 who visited the site in 2008-2009. The interest level is high, the fall shows look like they are going to be sold out and full of excitement. The spring shows were great, and sales of used snowmobiles and parts, garments and accessories last year were very strong. This places the dealers in a good position for the upcoming season.

Used inventory is minimal and we are looking for a great snowy year in the snowmobile community. Plan on visiting your local snowmobile dealer and your local snowmobile show this fall and bring a friend to go snowmobiling.

For additional information, contact Ed Klim (517) 339-7788

International Snowmobile Manufacturers Association (ISMA)
1640 Haslett Road
Haslett, Michigan 48840
Phone (517) 339-7788
Fax (517) 339-7798
www.snowmobile.org
www.gosnowmobiling.org
www.avosmotoneiges.org

York University Physical Activity and Chronic Disease Unit study on fitness and health benefits
of all-terrain vehicle (ATV) and off-road motorcycle (ORM) recreational riding.
ATV & ORM Health Benefit Study Fact Sheet

Study conducted by York University Physical Activity and Chronic Disease Unit, Faculty of Health, and supported by the Canadian Off-Highway Vehicle Distributors Council, the All Terrain Quad Council of Canada, The Motorcyclists Confederation of Canada and the Government of Nova Scotia.

A ground breaking, first ever comprehensive probe of the fitness and health benefits of all-terrain vehicle (ATV) and off-road motorcycle (ORM) recreational riding. The national study expanded on an Ontario pilot study of the health benefits of off-road motorcycle (ORM) riding.

Jamie F. Burr, Veronica K. Jamnik, Jim A. Shaw and Professor Norman Gledhill at York University¡¦s Physical Activity and Chronic Disease Unit, Faculty of Health agreed to conduct the study and for Jamie Burr, a kinesiologist and exercise physiologist at York, the research would be part of his PhD. The purpose of the research — to characterize the physiological demands of recreational ORV riding under typical ORV riding conditions using habitual recreation off-road vehicle riders.

The study was approved by the university¡¦s human research ethics review board, and in accord with research ethics guidelines, written and informed consent was provided by all participants, with those younger than 18 yr also providing parental consent after verbal explanation of procedures.

This published report (July 2010 issue of Medicine & Science in Sports & Exercise, the Official Journal of the American College of Sports Medicine (ACSM), ¡§Physiological Demands of Off-Road Vehicle Riding¡¨) on one component of the research focuses specifically on the physiological demands of off-road vehicle (ORV) riding, compares them to the demands of other recreational activities, and explores the health and fitness benefits that ORV participation can provide to Canadians.

Subsequent publications will examine the fitness and health of habitual recreational off-road riders; their own health perceptions, lifestyle behaviours and quality of life; and fitness and health training adaptations from six to eight weeks of ORV riding (i.e. how much ORV riding is required for health and fitness benefits to be derived).

Study began in 2007 with a nationwide survey involving 310 participant to determine the characteristics of a “typical” rider and of a ¡§typical¡¨ ride (Phase I). This information was then used as the basis to determine the health and fitness impacts of off-road riding (Phase II).

Phase II involved 128 riders ¡V male and female divided between the age groups of 16-29, 30-49 and 50+. Riders were first familiarized with the trail for safety reasons. All riders used their own riding gear and vehicles to avoid the necessity of having to adjust to new equipment. Riders wore specially designed helmets and equipment that allowed researchers to monitor and measure the physical demands of off-road riding (heart rate, oxygen consumption, muscular involvement (fatigue), and rate of exertion).

Off-road vehicle riding was found to require “a true physiological demand that would be expected to have a beneficial effect on health and fitness according to Canada’s current physical activity recommendations”.
Off-road vehicle riding was determined to be a recreational activity associated with moderate-intensity cardiovascular demand and fatigue-inducing muscular strength challenges, similar to other self-paced recreational sports such as golf, rock-climbing and alpine skiing.

Oxygen consumption, which is an indicator of physical work, increased by 3.5 and 6 times the resting values for ATV and ORM riding respectively which falls within moderate intensity activity according to the American College of Sports Medicine guidelines and is in line with Canadian physical activity recommendations.

The duration of a typical ride (2-3 hours for ATV, 1-2 hours for ORM) and the frequency of the rides (1-2 times a week) create sufficient opportunity to stimulate changes in aerobic fitness which falls within the physical activity guidelines (American College of Sports Medicine recommends between 450 ¡V 720 MET minutes per week)

“More health and fitness benefits could likely be realized if the frequency of riding were increased to a level compatible with the recommended Canadian guideline for physical activity”.
Using heart rate measurements alone, the demands of riding belong to the category of “hard exercise” this increase of intensity may be linked to heightened psycho emotional responses (i.e. adrenalin), an effect of heat stress while riding, or a response to repeated isometric squeezing of the handlebars.

When considering muscular force and power involvement, study results indicate a greater impact on muscular endurance as opposed to an increase in strength (NB: this is in reference to hand grip specifically).

“Off-road vehicle riders perform considerable physical work using their arms and upper body. This upper body strength requirement could lead to beneficial training increases in musculoskeletal fitness”.
Study findings also picked up on the psycho-social effects of riding “the enhanced quality of life and stress reduction effects of off-road riding”.

Findings also reflect the “importance of alternative physical activity such as off-road riding to promote physical activity in a group who might otherwise forego exercise altogether” (habitual ATV riders in the study were not avid exercisers) and all physical activity is beneficial.

Contact:

Jo-Anne Farquhar
COHV Director of Communications & Public Affairs
jfarquhar@cohv.ca
Phone: 416-491-4449 or 1-877-470-2288
Cell: 416-976-9207

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
January 10th 2010
Re: OFSC Release

OPP AND OFSC SAY “DON’T LET POOR SNOWMOBILE OPERATION AND
HAULING SPOIL YOUR DAY OF FUN ON THE TRAILS”

(ORILLIA, ONTARIO) – The Ontario Provincial Police (OPP) and the Ontario Federation of Snowmobile Clubs (OFSC) say it’s important to ensure your snowmobile trailer is in top notch shape and that you operate it safely so that your fun day on the trails doesn’t unexpectedly get cut short.

Overweight trailers need to shed some pounds!
Having the right trailer weight for your sled(s) is very important and the Highway Traffic Act (HTA) has specific requirements when it comes to the weight of the trailer being towed. Being in compliance with the weight requirements for your trailer is therefore a must.

Make your snowmobile feel secure!
While on a trailer, a snowmobile should be secure with no less than three means of attachment to ensure the snowmobile does not shift in transit or become dislodged in the event of an accident.

There’s much to gain from the right ball & chain!
There are many similar-looking ball-hitches that are NOT the same size. Make sure that the ball hitch is the same size as the receiver on the trailer. A second means of attachment (trailer “safety chains”) are often overlooked, inadequate, damaged, improperly repaired, dragging or attached with open “S” hooks that fall out. Make sure you have proper hooks with closure capability.

Light up your blinks and stops!
Directional signals and stop lights should be checked prior to every trip to ensure they are working properly. The connections often become faulty due to exposure to weather and elements.

Get your bearings on safe wheels and tires!
The sun and cold tend to dry out and crack trailer tires. Even with proper inflation and adequate tread, tires will disintegrate over time and need to be replaced. Lubricate the bearings and tighten wheel lugs at least once a season.

Keep MTO in the know!
Make sure the trailer is plated and registered with the Ministry of Transportation (MTO). Even home built trailers have to be registered and plated.

Haul with proper mirrors – not smoke and mirrors!
Having the right sized and properly positioned side mirrors is crucial to safe trailering because your mirrors are what you rely on for safe lane changing and keeping an eye on your snowmobile/trailer while you’re hauling it.

For more information regarding trailering visit www.e-laws.gov.on.ca or www.mto.gov.on.ca

Contact: Sgt. Michael Price
Off Road Safety Coordinator
Highway Safety Division
OPP General Headquarters
Phone:
b.(705) 329-6127
c. (705) 238-8064
www.opp.ca

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
December 10th 2009
Re: LA CAPITALE GENERAL INSURANCE Press Release

La Capitale General Insurance presents the 28th annual GRAND PRIX SKI-DOO DE VALCOURT

Quebec City, December 10, 2009 – La Capitale General Insurance is proud to present the 2010 Grand Prix Ski-Doo de Valcourt. All snowmobile enthusiasts are invited to Valcourt on February 19, 20 and 21 for exciting snocross and ice oval racing action. The spokesperson for the 2010 Grand Prix Ski-Doo de Valcourt is the world renowned Jacques Villeneuve, who will also participate in the event.

“We are very pleased to promote this prestigious event for snowmobilers,” said Mr. John Strome, president and chief operating officer of La Capitale General Insurance. “This partnership complements the great business relationship we have built up with BRP in recent years. Given our significant involvement in this industry, it is only natural for La Capitale to present the Grand Prix Ski-Doo de Valcourt.”

Since launching its recreational products insurance program three years ago, La Capitale has listened to snowmobilers and taken their best interests to heart. The company is now involved in snowmobiling on all levels through key industry players like sled dealerships and local clubs. La Capitale also strongly promotes snowmobiling safety, particularly through the major awareness campaign launched October 20 across Quebec. Starting December 14, La Capitale will roll out additional messaging on MétéoMédia, the French version of The Weather Network, to raise safety awareness and warn enthusiasts about adding alcohol to the mix while riding.

About La Capitale General Insurance.
La Capitale General Insurance is experiencing impressive growth and now ranks among the five largest property and casualty insurers in Quebec. The company also owns other insurance companies, including L’Unique General Insurance and York Fire and Casualty Insurance Company. La Capitale General Insurance employs over 1,000 individuals and generates some $544 million in written premiums, making the company a major player in the Canadian property and casualty insurance market.

Source: Audrey Bouchard
Communications and Public Relations Advisor
La Capitale General Insurance
Tel.: 418 266-9662 / Cell.: 418 956-4074

Information: Yves Watier
Senior Director, Business Development
La Capitale General Insurance
Telephone: 514 473-6678

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
December 1st 2009
Re: ISMA Press Release – Ed Klim

SNOWMOBILING PROVIDES PHYSICAL AND MENTAL HEALTH BENEFITS
Winter recreation fights seasonal affective disorder

(Dec 1, 2009 – Haslett, MI) Staying active during the winter months can be a challenge with the icy temperature convincing many to stay nestled indoors. Snowmobiling provides both a great physical workout and supports strong mental health.

Even though you’re often sitting when riding a snowmobile, this winter activity is great exercise. Snowmobiling builds a strong core, requiring strength and flexibility to maneuver on the trails. In fact, the average person burns about 238 calories per hour while snowmobiling.

Sunlight deprivation contributes to both winter weight gain and Seasonal Affective Disorder (SAD), more commonly known as the winter blues. SAD is a form of depression in which people who have normal mental health throughout the year experience depressive symptoms during the winter months. The National Health Association estimates that 10 million North American residents suffer from SAD.

In order to treat SAD, many use light therapy to mimic natural outdoor light. With light therapy, exposure to bright light from a light therapy box is thought to alter your circadian rhythms and suppress your body’s natural release of melatonin causing biochemical changes in your brain that reduce symptoms of SAD. Snowmobiling provides a much more fun and easy way to get natural lighting and exercise.

On average, people spend about 90 percent of their time indoors, breathing in stale air and mixing with other people’s germs. There are even fewer people outdoors in the winter. Staying active year-round boosts your immune system and helps ward off winter colds.

To combat the threats posed by today’s indoor, inactive lifestyles – such as the growing obesity epidemic, several hundred organizations have teamed up to promote outdoor recreation. This United States national effort is led by the U.S. Forest Service. The mission of the effort is to: Unify public and private-sector interests in efforts to influence American lifestyles, in ways that maximize the physical, mental and other benefits derived from activities in the Great Outdoors.

The National effort is simply called – GO Day. In the snowmobiling world, we call it Go Snowmobiling. We encourage you to invite your friends and family members to get outside and go snowmobiling. The enthusiasm is catchy!

For those interested in learning more about snowmobiling, www.gosnowmobiling.org is an essential tool for guidance. The site provides information on getting started in snowmobiling, dealers and renters who can supply you with a snowmobile, locations to snowmobile, and more.

For additional information, contact Ed Klim (517) 339-7788

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
October 30th 2009
Re: ISMA Press Release – Ed Klim

Manufacturers Grant Program Supports the Snowmobile Community

(Haslett, MI – 10-30-09) In 2003, the snowmobile manufacturers – Arctic Cat, BRP, Polaris, and Yamaha collectively initiated and supported the International Snowmobile Manufacturers Association Grant Program. The objective of the program is to provide grants to state and provincial snowmobile organizations in: the promotion of the Go Snowmobiling campaign, safety and environmental projects, improving and maintaining land access, conduct snowmobile related economic impact studies, and to support snowmobilers participation in precedent setting lawsuits on snowmobile land access issues. Since 2003, over $400,000 dollars has been distributed by the manufacturers to participating organizations who, through their own efforts and contributions have generated another $1.2 million dollars worth of support. Over $1.6 million dollars has been invested in key snowmobile related issues across North America.

The associations/federations, in many creative ways, have promoted snowmobile safety through advanced snowmobile education efforts and the use of snowmobile safety trailers used across North America. The trailers are used trailside and at trail heads to promote and expand the Safe Riders! safety campaign and highlight other educational opportunities for snowmobilers. Some are used as portable warming huts and highly visible rolling billboards.

Many organizations have conducted economic impact studies highlighting the importance of snowmobiling to the local and national economy. These economic impact studies are used effectively to help tell the story of the importance of snowmobiling as an important part of the winter economic engine throughout North America. Through these studies it has been determined that over 90,000 full-time jobs are generated because of snowmobiling in North America.

Radio and TV campaigns have been created through the ISMA Grant Program helping to expand the understanding of family snowmobiling in many regions of North America. Opportunities are available through public television, and network and cable programs to use the TV ready spots created by the snowmobile manufacturers in promoting snowmobiling as a fun family activity.

The manufacturers Grant Program has also been used in the creation and expansion of military personnel appreciation rides. Across the US and Canada, returning military personnel have been invited to enjoy snowmobiling and recognized for their service.

Numerous land access related studies have been conducted and coordinated by state and provincial organizations with the help of the ISMA Grant Program. Those land access studies would include Recreational Travel Management Studies, snow compaction studies, wildlife interaction studies and more.

A number of avalanche awareness education programs have also been initiated through the ISMA Grant program. The program has been recognized internationally for its support of customer education and positive recreational awareness.

Snowmobiling is a great, fun family activity that is recognized worldwide. The snowmobile manufacturers Grant Program helps to support our ongoing effort to tell the truth about snowmobiling and to support the efforts of organized snowmobiling associations across North America.

For additional information, contact Ed Klim (517) 339-7788

Saskatchewan Snowmobile Association – for immediate release!!!
October 29th 2009

SASKATCHEWAN SNOWMOBILE ASSOCIATION SUPPORTS FEE INCREASE

The Saskatchewan Snowmobile Association announced today, effective November 1, 2009, that the snowmobile registration fee will be increased to $70.

On behalf of our members, we approached the provincial government to consider an increase to the $40 snowmobile registration fee. Government took our request under advisement and engaged an independent consultant to review the recreational snowmobile sector. After careful analysis, government has decided to increase the fee to $70 so that our Association can continue to maintain the snowmobile trail network in a safe and sustainable manner. Saskatchewan still continues to have the lowest fee in Canada to register a snowmobile and use a provincially groomed trail system.

“Snowmobiling is a cherished winter recreation activity for the people of Saskatchewan and our trail network is a big part of that,” Tourism, Parks, Culture and Sport Minister Dustin Duncan said. “Sustaining and managing grooming operations, maintaining safer trails and supporting safety programs benefit all riders and contribute to healthy lifestyles and economic development of our great province.”

“I would like to thank Tourism, Parks, Culture and Sport Minister Dustin Duncan and his officials from Tourism, Parks, Culture and Sport for working with the Saskatchewan Snowmobile Association to address the many issues that face the Saskatchewan snowmobile sector,” Saskatchewan Snowmobile Association Chairman Barry Bradshaw said. “Snowmobiling and our trails are not only important to the folks that head out and have fun on them, they are also very important to Saskatchewan communities as they provide an economic and tourism boost during the longest season in our province.”

The fee helps cover the cost of trail maintenance, replacing grooming equipment, additional safety training and promotion, assisting with upgrades to trail shelters, signs and provides long-term viability of the provincial snowmobile trail network.

Snowmobile safety is an important part of sustaining snowmobiling in Saskatchewan. The Saskatchewan Snowmobile Association will continue to work with the Saskatchewan Safety Council to promote snowmobile safety education and awareness.

For more information on Saskatchewan snowmobile trails please visit www.sasksnowmobiling.sk.ca or www.gosasksnowmobiling.com

For more information, contact:

Saskatchewan Snowmobile Association
221 Center Street
Regina Beach, SK
Phone: 306-729-3500
Toll Free: 1-800-499-7533
E-mail: sasksnow@sasktel.net

News Release!!!
October 2nd 2009

MANITOBA SNOPASSES TO BE SOLD BY ALL AUTOPAC AGENTS THIS WINTER

Manitoba snowmobilers will be able to purchase their Snopasses at more than 300 MPI agents across the province beginning Nov. 1, Snoman President Ernie Smelski and CEO and President of Manitoba Public Insurance Marilyn McLaren announced.

“Snowmobilers can now register their machines and buy a Snopass at the same time when they visit an Autopac agent located anywhere throughout the province,” said Marilyn McLaren, CEO and President of Manitoba Public Insurance.

Prior to November 1, snowmobile owners would have had to make two separate business transactions: one with their Autopac broker, with a second visit to a Snopass vendor.

“This integration is a positive step for Manitoba’s snowmobiling community,” said McLaren. “It’s a one-stop shop for snowmobilers. Manitoba Public Insurance also has the support of our business partner, the Insurance Brokers Association of Manitoba.”

As of November 2010, there will be a complete electronic integration of the Snopass with MPI’s registration system. At that time snowmobilers will be offered the full complement of time payment options offered by Manitoba Public Insurance.

In order to travel on Snoman’s groomed snowmobile trails, snowmobilers require a valid Snopass. Snowmobilers who do not have a Snopass while riding on a Snoman trail will receive a $278 ticket. Enforcement will be carried out by Natural Resource Officers and the RCMP.

The pass, which costs $105 up to and including Dec. 15, includes a sticker which must be visible on the licence plate of the snowmobile. Those purchasing the pass after Dec. 15 will pay $135. A seven-day Snopass is also available at a cost of $60. Revenues raised from the sale of Snopasses go directly to Snoman and are used to groom trails and enhance recreational snowmobiling in Manitoba.

Snoman (Snowmobilers of Manitoba) Inc. is a non-profit organization representing 51 provincial snowmobiling clubs that maintain and groom more than 12,000 km of Manitoba’s scenic trails. Provincial clubs are financially supported through the sale of Snopasses.

“Our organization and thousands of volunteers will be able to spend more quality time on providing a service to Manitoba Snowmobilers. This paves the way for us to provide the best possible initiatives, which include further improvements for safety enhancements for the present and future of Snowmobilers of Manitoba,” said Snoman President Ernie Smelski.

Snoman Integration Chairperson, Bill Musey said, “I am pleased with the cooperation from government and MPI to begin the process of Integration. This will be a historic milestone for Snoman.”

This new partnership will also result in Manitoba Public Insurance and Snoman working together on a detailed study of snowmobiling within the province: where snowmobilers ride, how often they ride, how many machines are registered/not registered, what are the most pressing perceived issues facing snowmobilers in Manitoba, and snowmobilers’ awareness of safety. This study will be used by Manitoba Public Insurance and Snoman to develop future educational and safety campaigns.

“Manitoba’s snowmobile trails provide enjoyable recreational opportunities and are important drivers of economic development and tourism,” said Conservation Minister Stan Struthers. “I am pleased that Snoman and MPI have been able to work together to help ensure a safe and sustainable trail system for years to come.”

For more information snowmobilers can go to
www.mpi.mb.ca/english/rd_safety/otherissues/SnoPassQ_A.html, or
www.snoman.mb.ca/.

Contact:

Connie Lester,
Executive Director, Snoman
204-940-7533

Manitoba Public Insurance
Media Relations
(204) 985-7000 or 1-888-554-9549 (toll-free)

Paul White,
Communications Services Manitoba
(204) 945-8124

News Release!!!
September 23d 2009

BRP TO DONATE UP TO $1 MILLION TO SNOWMOBILE CLUBS
BRP launches year 2 of program that gives back to numerous volunteers who work
on snowmobile trails throughout North America

[Valcourt, Québec, July 28, 2009 ] – Based off the success of the program in 2008, BRP and its Ski-Doo® dealers will again donate up to $1 million dollars to North American snowmobile clubs for snowmobile trails through the Ski-Doo Million Dollar Club Support Program. Regardless of the brand they own, every snowmobiler will be able to participate in this fundraising program.

For each snowmobiler submitting a certificate at their Ski-Doo dealership, BRP will donate $10 to their snowmobile club through the program. Program certificates will be available in all snowmobile magazines, at fall snowmobile shows, and on ski-doo.com. An advertising, public relations and direct mailing campaign will also be launched to reach every snowmobiler.

“The sheer volume of letters received praising BRP and our dealers for last year’s program is proof enough for us that this program worked wonders,” said Roch Lambert, vice-president and general manager of the Ski-Doo / Sea-Doo / Evinrude division. “Its simply amazing to see how many people went out of their way to write to us and share what they did with last year’s funds and how it impacted their club – and how important that contribution was to the upgrades they did to the trails’ infrastructure.”

“We are very grateful to BRP for recognizing and supporting the Go Snowmobiling efforts of our club volunteers with this contribution,” said Bruce Robinson, OFSC President. “Ski-doo has partnered with us since the beginning of organized snowmobiling over 40 years ago and we hope every OFSC snowmobiler appreciates their giving back so generously today to improve our trails.”

The top club in each of the following regions: Canada East, (Quebec, New Brunswick, Newfoundland, Labrador, PEI, Nova Scotia); Canada West (Ontario, Manitoba, Saskatchewan, British Columbia, Yukon Territory, Alberta, Northwest Territory) USA East (Connecticut, Illinois, Indiana, Iowa, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, New York, North Dakota, Ohio, Pennsylvania, South Dakota, Vermont, Wisconsin); USA West (California / Nevada, Colorado, Idaho, Montana, Oregon, Utah, Washington, Wyoming) will receive a Ski-doo MXZ or Summit to use for additional fundraising activities.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx™ snowmobiles, Sea Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, Can-Am™ all-terrain vehicles and roadsters, Rotax® engines and karts as well as direct injection technologies such as E TEC®.

www.brp.com

®, ™ and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

For information:

Marc-André Dubois
Director
Public Relations, Show, Events, Co-op North America
marc-andre.dubois@brp.com

Federal Government & NTC
News Release!!!
August 13th 2009

GOVERNMENT OF CANADA TAKES ACTION TO HELP CANADIANS
AND FAMILIES MAINTAIN A HEALTHY LIFESTYLE

[Egmont, August 13, 2009] – Today the Honourable Gail Shea, Minister of Fisheries and Oceans and Member of Parliament for Egmont, and the Honourable Gary Lunn, Minister of State (Sport), were joined by Dawna McIvor for the National Trails Coalition (NTC) to announce that eight trail projects in Prince Edward Island will benefit from $383,500 in funding. This will revitalize local Island trails and make it easier for individuals and families to participate in outdoor activities such as hiking, biking, running, snowmobiling and ATVing.

“Today’s announcement is another way our government is acting to help families and individuals access high quality outdoor infrastructure to maintain a healthy and active lifestyle,” said Minister of State Lunn. “This investment complements other important programs that are encouraging Canadians to get moving and get active, such as the Children’s Fitness Tax Credit and Recreational Infrastructure Canada (RinC). Our Government is providing Canadians with new opportunities to engage in sport and physical activity.”

“I am proud that our Government is investing in the development and upgrading of eight recreational trails in PEI,” said Minister Shea. “We recognize that recreational trails enrich the health and enjoyment of countless families, tourists and sports enthusiasts. Enhancing the trail system in Prince Edward Island will give people the opportunity to get outside and enjoy the picturesque beauty of our great province.”

This project is being supported through the Government of Canada’s $25 million investment in recreational trails, part of the Government of Canada’s Economic Action Plan. The Government of Canada’s investment will be matched by the NTC and their provincial, territorial, municipal or private funding partners. A first federal payment of $12.5 million was issued to the National Trails Coalition on July 30, 2009.

Applications for this funding were received between May 26, 2009 and June 26, 2009. With the intake for this funding now complete and projects approved, this first payment to the National Trails Coalition is allowing work to begin right away on over 500 projects.

“The NTC program is a very efficient way of investing taxpayer dollars in smaller infrastructure programs,” commented Terry Norman, National Coordinator for the NTC. Norman added that “This demonstrates that the NTC cooperative model for nationwide trail development works, allowing for the first time ever in Canada, the strategic planning of trail projects in a coordinated manner.”

The NTC is made up of the following non-profit organizations and their provincial/territorial affiliates: Canadian Trails Federation, Canadian Council of Snowmobile Organizations and the Canadian Off-Highway Vehicle Distributors Council. For additional information, visit www.ntc-canada.ca.

The Government of Canada’s 2009 Economic Action Plan is accelerating and expanding the existing federal investment of $33 billion in infrastructure across Canada with almost $12 billion in new infrastructure stimulus funding over the next two years.

In June 2009, Prime Minister Stephen Harper was awarded the highest honour granted by the Canadian Council of Snowmobile Organizations (CCSO) for delivering on his commitment to expand Canada’s network of national trails through the Economic Action Plan.

To learn more about Canada’s Economic Action Plan, visit www.actionplan.gc.ca. For more information on the Government of Canada’s investments in infrastructure, visit www.creatingjobs.gc.ca.

Contact: Chris Day, Press Secretary
Office of Canada’s Minister of Transport and Infrastructure
Tel: 613-991-0700

Michelle Yao, Press Secretary
Office of Minister of State Gary Lunn
Tel: 819-934-1131
michelle.yao@pch.gc.ca

Infrastructure Canada
Tel: 613-948-1148

Terry Norman, National Trails Coalition
Tel: 902-429-8810
Fax: 902-429-0287
tnorman@ntc-canada.ca
www.ntc-canada.ca

—– Backgrounder —–

GOVERNMENT OF CANADA-NATIONAL TRAILS COALITION PARTNERSHIP TO EXPAND AND IMPROVE TRAIL INFRASTRUCTURE
The Government of Canada will contribute $383, 500 towards the revitalization of 8 trail projects in Prince Edward Island. The eight projects are listed below:

Recipient Project Name Amount Invested
Prince Edward Island Trails Inc. Forest Hills Trail $17,000
Prince Edward Island Trails Inc. Boughton River Trail $11,500
Prince Edward Island Trails Inc. Iona Trail $26,500
PEI Snowmobile Assoc. Inc.
& Island Trails Confederation Trail $273,500
Prince Edward Island Trails Inc. North Cape Trail $26,500
PEI ATV Federation Inc. $10,000
Prince Edward Island Trails Inc. Breadalbane Trail $9,500
Prince Edward Island Trails Inc. Suffolk Trail $9,000

Recreational trails across our country are a key part of our outdoor heritage. They enrich the health and enjoyment of countless families, tourists and sports enthusiasts across Canada.

Through Canada’s Economic Action Plan, the Government of Canada is investing $25 million to improve over 450 recreational trails across Canada. This investment in Canada’s outdoor heritage will help to quickly create jobs, support local economies, and attract tourists. The Government’s contribution will be matched by the National Trails Coalition (NTC) and its partners. Cost-matching will occur on a project-by-project basis.

To provide the most rapid economic benefit possible during this challenging economic time, funding will go to shovel-ready projects that are set to break ground and be completed in 2009-2010.

The program is being administered by the NTC. The funds will be used to build, upgrade and renew recreational trails for a number of non-motorized and motorized uses, including hiking, walking, cycling, equestrian, cross-country skiing, ATVs, off-road motorcycles and snowmobiles. The NTC is responsible for reviewing and approving applications.

The NTC was formed in 2007 to bring trail-based organizations together in a collaborative manner to build, maintain and promote trail use across Canada. The NTC’s member organizations are longstanding groups with considerable expertise in trail-building and funding administration.

The NTC is a non-profit organization whose member organizations provide stewardship of much of Canada’s trail infrastructure. The NTC is composed of three not-for-profit organizations: the Canadian Trails Federation, the Canadian Off-Highway Vehicle Distributors Council and the Canadian Council of Snowmobile Organizations. Membership in these national organizations is drawn from subsidiary groups in each province or from the private sector through the contributions of manufacturers and distributors of trail-related vehicles, products and services. Virtually all forms of trail-based activity are represented under the Trails Coalition banner.

Additional information can be found on the National Trails Coalition website: www.ntc-canada.ca or www.cns-canada.ca.

Federal Government & NTC
News Release!!!
July 30th 2009

Canada’s Economic Action Plan Funds Over 500 Recreational Trail Projects

Ottawa, July 30, 2009 – Work is set to begin across Canada on hundreds of outdoor trails, which will help to create jobs and enhance the country’s national trail system. The Honourable Gary Lunn, Minister of State (Sport), and Terry Norman, National Coordinator, National Trails Coalition (NTC) today announced that over 500 trail projects will benefit from the Government’s $25 million investment in recreational trails, as part of the Government’s Economic Action Plan.

“As part of Canada’s Economic Action Plan, Canada is proud to provide the first payment of $12.5 million to the National Trails Coalition to get construction underway,” said Minister of State Lunn. “By partnering with the National Trails Coalition we are boosting local economies, creating jobs, getting shovels in the ground and providing Canadians with better quality trails.”

The funds will be used to create, upgrade and sustain recreational trails throughout Canada. The first payment of $12.5 million is part of the Government of Canada’s $25 million commitment that will be matched by the NTC and their provincial, territorial, municipal or private funding partners for eligible projects.

Applications for this funding were received between May 26, 2009 and June 26, 2009. With the intake for this funding now complete and projects approved, this first payment to the National Trails Coalition will allow work on trails to begin right away and generate economic activity in Canada’s construction sector.

“This $25 million funding initiative has, for the first time in trail development history, made it possible for a growing network of multiple-use trails to be built across Canada,” stated Terry Norman, National Coordinator for the NTC. Norman added, “with over 500 shovel-ready trail projects approved for completion by March 2010, the NTC believes this is the first step in providing trail infrastructure and tourism products that will be used by millions of Canadians and visitors to Canada.”

The NTC is made up of the following non-profit organizations and their provincial/territorial affiliates: Canadian Trails Federation, Canadian Council of Snowmobile Organizations and the Canadian Off-Highway Vehicle Distributors Council. For additional information, visit www.ntc-canada.ca.

The Government of Canada’s 2009 Economic Action Plan is accelerating and expanding the existing federal investment of $33 billion in infrastructure across Canada with almost $12 billion in new infrastructure stimulus funding over the next two years.

In June 2009, Prime Minister Stephen Harper was awarded the highest honour granted by the Canadian Council of Snowmobile Organizations (CCSO) for delivering on his commitment to expand and improve trail infrastructure through the Economic Action Plan.

To learn more about Canada’s Economic Action Plan, visit www.actionplan.gc.ca. For more information on the Government of Canada’s investments in infrastructure, visit www.creatingjobs.gc.ca

Contact: Chris Day, Press Secretary
Office of Canada’s Minister of Transport and Infrastructure
Tel: 613-991-0700

Michelle Yao, Press Secretary
Office of Minister of State Gary Lunn
Tel: 819-934-1131
michelle.yao@pch.gc.ca

Infrastructure Canada
Tel: 613-948-1148

Terry Norman, National Trails Coalition
Tel: 902-429-8810
Fax: 902-429-0287
tnorman@ntc-canada.ca
www.ntc-canada.ca

—– Backgrounder —–

GOVERNMENT OF CANADA-NATIONAL TRAILS COALITION PARTNERSHIP TO EXPAND AND IMPROVE TRAIL INFRASTRUCTURE
Recreational trails across our country are a key part of our outdoor heritage. They enrich the health and enjoyment of countless families, tourists and sports enthusiasts across Canada.

Through Canada’s Economic Action Plan, the Government of Canada is investing $25 million to improve 514 recreational trails across Canada. This investment in Canada’s outdoor heritage will help to quickly create jobs, support into local economies, and attract tourists. The Government’s $25-million contribution will be matched by the National Trails Coalition (NTC) and its partners. Cost-matching will occur on a project-by-project basis.

To provide the most rapid economic benefit possible during this challenging economic time, funding will go to shovel-ready projects that are set to break ground and be completed in 2009-2010.

The program is being administered by the NTC. The funds will be used to build, upgrade and renew trails recreational trails for a number of non-motorized and motorized uses, including hiking, walking, cycling, equestrian, cross-country skiing, ATVs, off-road motorcycles and snowmobiles. The NTC is responsible for reviewing and approving applications.

The NTC was formed in 2007 to bring trail-based organizations together in a collaborative manner to build, maintain and promote trail use across Canada. The NTC’s member organizations are longstanding groups with considerable expertise in trail-building and funding administration.

The NTC is a non-profit organization whose member organizations provide stewardship of much of Canada’s trail infrastructure. The NTC is composed of three not-for-profit organizations: the Canadian Trails Federation, the Canadian Off-Highway Vehicle Distributors’ Council and the Canadian Council of Snowmobile Organizations. Membership in these national organizations is drawn from subsidiary groups in each province or from the private sector through the contributions of manufacturers and distributors of trail-related vehicles, products and services. Virtually all forms of trail-based activity are represented under the Trails Coalition banner.

Additional information can be found on the National Trails Coalition website: www.ntc-canada.ca or www.cns-canada.ca.

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
June 12th 2009
PM receives President’s Award from the Canadian Council of Snowmobile Organizations

(Summerside, Prince Edward Island):
Prime Minister Stephen Harper received today the President’s Award from the Canadian Council of Snowmobile Organizations (CCSO). The Prime Minister received this award, the highest honour granted by the association, for delivering on his commitment to expand Canada’s network of national trails.

“I am honoured to receive this award from an organization that recognizes the importance of conserving Canada’s natural heritage,” said the Prime Minister. “Investing in Canada’s national trails helps create jobs today. It also opens up new opportunities for tourism businesses and allows more Canadians to enjoy the Canadian countryside in a safe and responsible manner.”

The Prime Minister announced on March 6, 2009, as part of Canada’s Economic Action Plan, the expansion of Canada’s national trail system.

“On behalf of the thousands of volunteers who make up our trails community, we are pleased to recognize the Prime Minister’s exceptional leadership and support for recreational trails,” said CCSO President Kevin Sweetland, upon presenting the Prime Minister with the award.

PMO Press Office: 613-957-5555
This document is also available at http://pm.gc.ca
CCSO: Dennis Burns, 807.345.5299 or ccso.ccom@tbaytel.net

Federal Government & NTC News Release!!!
May 26th 2009
Open For Business
Federal Government and National Trails Coalition Launch Call for Applications

As one of the founding members of the National Trails Coalition (NTC), the Canadian Council of Snowmobile Organizations (CCSO)is very pleased to announce the launch of this program:

Ottawa, Ontario, May 26, 2009 – A program aimed at building and upgrading trails as well as creating jobs for Canadians took another step forward today when the Honourable Gary Lunn, Minister of State (Sport), and Terry Norman, National Coordinator for the National Trails Coalition (NTC), launched the call for applications for the Government of Canada’s $25 million investment in recreational trails, part of the Government’s 2009 Economic Action Plan. (For full Story & Contact Information, CLICK HERE {in PDF format})

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
February 6th 2009
Canadian Council of Snowmobile Organizations Launches
National Snowmobiling Environment Month

(Thunder Bay, ON February 6, 2009): Across Canada, snowmobilers have been doing their part to keep nature beautiful for more than 40 years. Now, the Canadian Council of Snowmobile Organizations (CCSO) is bringing snowmobilers together by launching the first National Snowmobiling Environment Month, February 2009.

National Snowmobiling Environment Month celebrates a good news story. Today’s clean and advanced technology snowmobiles run more efficiently, effectively and quieter than ever before. They also benefit Mother Nature by significantly reducing emissions and virtually eliminating smoke and smell. In fact, modern snowmobile engines produce 98% fewer hydrocarbons and 94% less sound than older sleds. Overall, snowmobiles account for only a small fraction of all the motor fuel burned annually in Canada.

National Snowmobiling Environment Month also reaffirms that snowmobiler’s care about the environment. For example, most snowmobilers ride in defined locations, such as organized trails and designated riding areas. While Canada’s total area is almost 9.8 million square kilometers, the surface footprint of all snowmobile trails in Canada equals approximately 621.5 square kilometers, about the size of one medium sized town. So as the snowmobiling activity enjoyed in most parts of Canada, trail riding takes place on only about .0064% of our overall landmass. Even when designated areas for mountain riding are factored in, Canadian snowmobiling occurs on a miniscule part of the whole, so interaction between snowmobilers and wildlife remains minimal. In addition, snowmobiling occurs when a blanket of snow protects the ground, thereby also minimizing its impact on plants and earth. And after the snow melts, nature flourishes again where sleds have traveled.

National Snowmobiling Environment Month is also a celebration of the many stewardship accomplishments of the CCSO and its member organizations. These ongoing initiatives include seeding, tree planting, protecting sensitive habitats and species, erosion control, installing bridges and culverts to protect rivers and streams, working with government and environment groups, and ongoing education and outreach efforts within the snowmobiling community.

The CCSO is using the occasion of National Snowmobiling Environment Month to remind riders to leave tracks, not trash; to maintain sleds at peak operating efficiency; to avoid noisy after market pipes; and wherever possible, to stay on the trail.

The Canadian Council of Snowmobile Organizations is committed to the conservation of Canada’s natural environment and to preserving organized trails and designated riding areas for future generations to enjoy.

For more information, please contact:
Dennis Burns, Executive Director Team CCSO
Office: 807-345-5299
E-mail: ccso.ccom@tbaytel.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Tuesday January 27th 2009
Re: ISMA Press Release – Ed Klim
“Canadian Government to invest $25 million into Canadian Trail Infrastructure”

On Tuesday, January 27, 2009 the Canadian Government approved the 2009 budget for Canada which will provide $25 million dollars to trail development infrastructure across the country.

The funds announced in the budget will allow trail enthusiasts to undertake a nationwide trail building and improvement program that will stimulate tourism, create jobs and ultimately improve trail oriented recreation for Canadians and visitors alike.

The budget for 2009 provides $25 million dollars to the National Trails Coalition for the 2009-2010 year for a national initiative. The government’s contribution will be matched by the Coalition and its partners leading to economic activity in the communities and creating a trail system that will benefit Canadians and visitors for years to come.

The National Trails Coalition has been in existence since 2007 and its members are:

– Canadian Council of Snowmobile Organizations
– Canadian Trails Federation
– Canadian Off-Highway Vehicle Distributors Council
– International Snowmobile Manufacturers Association

ISMA is an active member of the Coalition and will be participating in upcoming meetings in Ottawa.

The snowmobile community is very excited about this opportunity to work with the Federal Government and other trail enthusiasts to improve the trail system and the tourism product Canada will offer to outdoor enthusiasts worldwide.

Guidelines and other details will be forthcoming.

PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Dartmouth, Nova Scotia – January 27th 2009
Re: National Trails Coalition (NTC) Release
National Trails Coalition Applauds Government
of Canada Investment in Trails Infrastructure.

Dartmouth, Nova Scotia, Jan 27 – Leaders of the National Trails Coalition (NTC) are pleased that the Government of Canada is injecting $25 million into the construction of trail infrastructure across the nation. New trail infrastructure provides a safe venue for a variety of trail users and creates a local economic development opportunity, particularly in rural and northern Canada.

“The funds announced in today’s Budget will allow us to undertake a nation-wide trail building program that will make trail use safer, stimulate tourism and create jobs,” said National Trails Coalition Chairman and Canadian Trails Federation President, Terry Norman. “This is a major boost to all forms of trail-based tourism and recreational activities.”

The National Trails Coalition was formed in 2007 to bring the broad spectrum of trail-based activities together in a collaborative manner to build, maintain and promote trails and trail use across Canada. One of the founding principles of the Coalition is building new partnerships between trail disciplines; fostering more multiple-use trail development; and providing a trail-based platform on which private enterprise and volunteer groups alike can generate economic activity.

“The Off-Highway Vehicle sector welcomes the partnership offered by the Minister of Finance in his Budget,” said Bob Ramsay, President of the Canadian Off-Highway Vehicle Distributors Council (COHV). “The $25 million investment will significantly increase the level of trail building in the coming year and it will create a heightened level of cooperation among trail user groups as they rally behind a common purpose.”

Dennis Burns, Executive Director of the Canadian Council of Snowmobile Organizations (CCSO), said, “This is tremendous news for the trails community across Canada, particularly in rural and northern areas where trail-based activities play such an important role in the local economy. We salute the government’s recognition that trails are not only important for peoples’ health and well-being but they are also good business.”

The National Trails Coalition was formed by the Canadian Trails Federation, the Canadian Off-Highway Vehicle Distributors’ Council and the Canadian Council of Snowmobile Organizations. Membership in these national level organizations is drawn from provincial and territorial organizations or from the private sector through the contributions of manufacturers and distributors of trail-related vehicles, products and services. Virtually all forms of trail-based activity are represented under the Coalition banner.

For further information:
Jo-Anne Farquhar (416) 491-4449 ext 105
-or- Toll Free: 1-877-470-6642

Please share the press release with members and partners:

Dennis Burns
Executive Director
Team CCSO
807-345-5299
ccso.ccom@tbaytel.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
January 20th 2009
Re: ISMA Press Release – Ed Klim
Snowmobiles Built to the Highest of Standards

The snowmobile manufacturers continually improve quality and certification production standards for snowmobiles. As we all know, snowmobile engines are now built to strict EPA emission standards and requirements. The snowmobile manufacturers are preparing to introduce their model 2010 snowmobiles, which are required to meet EPA phase 2 emission standards. The phase 2 standard tightens up emission requirements considerably and requires updated emission related technology into the marketplace. Snowmobilers will see this new technology at spring shows 2009 and will be experiencing the new products next winter. Based on snow cover and the cold temperatures this winter, we are confident that many snowmobilers will be enjoying the new products in the near future.

In addition to stricter emission standards, the manufacturers continue to work on building quieter snowmobiles. Snowmobile sound testing procedures are being reviewed and updated by the Society of Automotive Engineers (SAE) and you can be rest assured the vehicles will be tested to these new rigid standards and our vehicles will meet these new testing standards.

All new snowmobiles built by the four snowmobile manufacturers of ISMA (Arctic Cat, BRP, Polaris, and Yamaha) are SSCC certified. The Snowmobile Safety Certification Committee (SSCC) requires new snowmobiles be certified and audited by an independent, third party, testing laboratory. The laboratory the manufacturers of ISMA use is SGS US Testing Company, the second largest third party testing laboratory in the world. There are 29 separate standards and SAE certification requirements which all new snowmobiles must meet. These standards cover areas such as;

a. Sound Level
b. Fuel system
c. Lighting
d. Control systems
e. Shields
f. Safety guards
g. Etc.

The certification process is deliberate, concise, and intense. All engineering specifications must be met and on site testing and audits both announced and unannounced are conducted by laboratory personnel.

The manufacturers, collectively through the SAE and through ISO (International Standards Organization) are always refining and reviewing the standards and preparing the standards for an international standards review. The manufacturers, through the SSCC have joined the ISO working groups and we will be working with these groups in sharing technical information, standards and certification procedures so our products continue to be recognized and certified to the very highest of standards worldwide.

When you ride your snowmobile, there is an SSCC label affixed to the tunnel. The label verifies your vehicle has been certified to the highest of standards recognized internationally.

The future of snowmobiling is bright and full of promise and new technology. The new technology brings new product quality to the marketplace for all of us to enjoy.

Canadian Avalanche Centre PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
January 15th 2009
Re: CAC Press Release – Mary Clayton, CAC Communications Director
“Rescue Gear Is Not Enough ”
Education and Preparation Key to Avoiding Avalanche Accidents

January 15, 2009, Revelstoke, BC: A series of recent avalanche fatalities in BC has underlined the need to communicate an important message­rescue gear is not enough! Twelve of the 13 people killed in this province were wearing transceivers and at least three were wearing the new air bag systems.

“Rescue equipment is only one part of the equation” says Canadian Avalanche Centre (CAC) Public Avalanche Forecaster Karl Klassen. “The focus should really be on choosing terrain appropriate to the conditions and preventing accidents, not just reacting to them.” The CAC is working together with the BC Snowmobile Federation, the Association of BC Snowmobile Clubs and the Alberta Snowmobile Association to encourage these safe habits for all the members of their organizations.

Backcountry users need current snowpack information and avalanche education to make appropriate terrain choices. “The snowpack is constantly changing,” explains Klassen. “Public forecasters devote a tremendous amount of time and expertise to tracking those changes and communicating the hazard as it fluctuates throughout the winter. Everyone using the winter backcountry should be taking advantage of this service and staying in tune with these changes.”

Avalanche bulletins are available at www.avalanche.ca/CAC_Bulletin_Regions or by phone at 1 800-667-1105.

Avalanche education is available through many different providers throughout western Canada. The CAC has course providers posted on our website, listed by location. A basic avalanche awareness course is sixteen hours over two days and focuses on recognizing avalanche terrain and trip planning. Instructors who teach snowmobile-specific courses are highlighted.

The CAC issues avalanche forecasts three times a week throughout the winter, and daily during the Christmas and Easter holiday periods. The CAC website also hosts the public forecasts issued by the mountain National Parks, Whistler/Blackcomb, Alberta’s Kananaskis Country, and the Centre d’avalanche de la Haute Gaspésie in Québec.

For more information contact:
Mary Clayton, CAC Communications Director
250-837-2141 (xt 228)
mclayton@avalanche.ca

PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
January 14th 2009
Audrey Bouchard
Communications and Public Relations Advisor, La Capitale General Insurance
Re: “UPDATE ON THE 2008-2009 SNOWMOBILING SEASON”
Few deaths up to now but an appeal made to drive safely!

Quebec, January 14, 2009 – The partners sponsoring the Snowmobile and ATV Safety Campaign, including La Capitale General Insurance, L’Unique General Insurance, the Quebec Ministère des Transports and BRP (Bombardier Recreational Products Inc.) are pleased with the positive effects and results of the campaign up to now.

Snowmobiling deaths in Quebec during the 2008-2009 season have decreased by 55% compared to the same time last year (Office of the Chief Coroner).

The theme of the safety campaign is Be smart, choose safety, and over the course of it 5000 large format posters have been distributed to stakeholders in the industry, including to 386 dealers and all snowmobiling and quad clubs in Quebec. Two television ads are currently being broadcast on MétéoMédia, the French version of The Weather Network. These ads encourage snowmobilers and quad bikers to always be safety-conscious on the trails and also address motorists who must share the road at crossings.

Trail conditions are also available daily on MétéoMédia. These reports are provided by the Quebec Snowmobilers Association (AdmdQ) and are also available on the Website of La Communauté des motoneigistes internautes du Québec, Motoneige.info and the web magazine Motoneiges.ca as well as the AdmdQ site. The latter site also displays weather conditions in real time, has trail maps, road condition reports and more at www.admdq.org/quebectrailcondition.html

Source: Audrey Bouchard
Communications and Public Relations Advisor
La Capitale General Insurance
Tel: 418 266-9662 / 1 800 561-7279

Information: Yves Watier
Senior Director, Marketing
La Capitale General Insurance
Tel: 514 473-6678

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
December 3d, 2008
Re: ISMA Press Release – Ed Klim
“Snowmobiling – The Way to Vacation Close to Home!”

Families across North America are changing their holiday and vacation plans, enabling them to stay closer to home and closer to family. Snowmobiling provides a growing number of families with the opportunity to vacation close to home, as a family. I participate in many tourism and travel seminars and have seen reports documenting how families are staying closer to home, traveling and flying far less than in previous years and have a tendency to vacation and recreate close to or within their home state or province. The shift is profound and it can be realized when looking at the number of airline flights that have been cancelled, the empty cruise ships and the very quiet Orlando airport. Meanwhile, resorts that cater to snowmobilers, downhill skiers and other winter enthusiasts are reporting robust bookings with snow cover aplenty.

The snowmobile manufacturers have initiated a communications effort between the snowmobile community and CVBs, Travel and Tourism Bureaus, and Chambers of Commerce across North America. Each month this winter every Chamber and Visitor and Convention Organization will receive a special E-mail newsletter from the ISMA office, highlighting the positive aspects of snowmobiling to include the positive economic impact snowmobiling has on the region. We are also sending to all of these organizations up to date family snowmobiling photos that can be used in their promotion pieces, trail maps and more.

To help support that effort, we are sending positive news release stories and articles to over 4,000 daily and weekly newspapers throughout North America and are developing working relationships with editors and sports writers across the Snow Belt. We believe this extensive outreach to the general media creates positive working relationships for the entire snowmobile community. We are already receiving numerous inquiries on the positive economic impact of snowmobiling as well as the positive family social fabric that snowmobiling brings to the community.

Finally, the manufacturers have collectively initiated an extensive internet advertising campaign which has targeted non-snowmobilers and snowmobilers alike. If you have a computer, you should soon be seeing pop-up ads depicting fun family snowmobiling encouraging you and your neighbors to go snowmobiling. When you start to see the pop-up ads on your computer, let us know. Ride safe and enjoy the winter. Consider taking a non-snowmobiling friend snowmobiling during our special Take a Friend Snowmobiling Week – February 14, 22, 2009. For more information on the Take a Friend Snowmobiling Week, please visit the Go Snowmobiling web site at www.gosnowmobiling.org web site.

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Thunder Bay, Ontario – November 27th 2008
Re: CCSO-CCOM Press Release
Sleds2buy.com announces “No Charge Trial Dealer Accounts”.

Sleds2buy.com announces ‘No Charge Trial Dealer Accounts’ to let dealers “experience for themselves the true value of the network as compared to other “traditional” media and prove without doubt that sleds2buy.com is the most effective classified network in the country.

Effective today, posting to the Sleds2buy.com network (and the entire itoys2buy.com network) is free or no charge for a two month trial period, for any dealer in Canada. There is no ‘catch’ and no contract to sign. Dealers can post 10 units online (and rotate out sold units too) for 60 days and the normal value rate of $150/ month will be waived. The concept of selling snowmobiles on exclusive snowmobile websites is a better way to connect buyers with sellers and a proven cornerstone of the entire 2buy.com network. By offering a snowmobile-exclusive classified, dealers can effectively price their inventory, while reducing the time to turn it. Snowmobile dealers would never try to sell “TVs” or “AUTOS” out of their showrooms, so why would they expect to find “snowmobile buyers” in classified books or websites that are dominated by so many other non-snowmobile related products?

In a recent statement, Dennis Burns – Executive Director for the Canadian Council of Snowmobile Organizations said; “Over the past year, sleds2buy.com has become the most targeted classified network for buying and selling snowmobiles in the country and the first ever classified to return money back into our trails with each posting.” But times are tough and Burns went on to say; “We understand that the entire industry is feeling the crunch and our dealers are watching their marketing budgets closer than ever. We want to do our part to help and have decided to offer ‘No Charge Trial Dealer Accounts’ as our investment in the dealer network in Canada. This approach allows dealers to experience the true value of the network risk-free, answering any questions as to where they should be advertising in the future.”

Sleds2buy.com was created by snowmobilers for snowmobilers. The CCSO understands that dealers also sell other recreational products. sleds2buy.com is linked to several power sports networks including motorcycle2buy.com, quad2buy.com and iboats2buy.com – all offering industry-leading design and functionality. Visitor statistics, sales flyers and unlimited price changes are just a few of the many software benefits of the network as well as one sleds2buy.com account, allowing dealers to advertise “any type of product” across the network with the same no-charge account, making sleds2buy.com the best choice for today’s economy.

Sleds2buy.com “No Charge Trial Dealer Accounts” are available today.
For more information, visit www.sleds2buy.com

For further information, please contact:

Dennis Burns
ccso.ccom@tbaytel.net
Tel: 807-345-5299

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Thunder Bay, Ontario – November 26th 2008
Re: CCSO-CCOM Press Release
Sleds2buy announces revolutionary “Pay only When You Sell” pricing.

Thunder Bay, Ontario (November 26, 2008): Starting December 1st, posting to the Sleds2buy.com network is free or no charge. The only time you will pay is when your snowmobile sells making sleds2buy.com a no-risk proposition and the best place to sell your sled.

The concept of selling snowmobiles on exclusive snowmobile websites is a better way to connect buyers with sellers and a proven cornerstone of the entire 2buy.com network. By offering a snowmobile-exclusive classified, sellers can get real market pricing for their sled, while reducing the time to sell it. At that point, the nominal $30 charge (when and only when it is sold) is a bargain and considering the fact that the money goes back into the trails – makes sleds2buy.com the best place to list snowmobiles and trailers for sale.

In a recent statement, Dennis Burns – Executive Director for the Canadian Council of Snowmobile Organizations said; “Over the past year, sleds2buy.com has become the most targeted classified network for buying and selling snowmobiles in the country and the first ever classified to return money back into our trails with each posting.” But times are tough and Burns went on to say; “We understand that some of our riders may actually have to sell their sleds or may only upgrade with used products this year. We want to do our part to help, providing ultimate value at every opportunity and have decided to offer “Pay only when it sells” pricing. This approach allows riders to experience the true value of the network risk-free and when their sled does sell, helps by putting money back into our sport.”

Sleds2buy.com was created by snowmobilers for snowmobilers. And understanding that most riders also own other recreational products, sleds2buy.com is linked to several power sports networks including motorcycle2buy.com, quad2buy.com and iboats2buy.com, all offering industry leading design and functionality to the users of recreational products. Visitor statistics, sales flyers and unlimited price changes are just a few of the many software benefits to the network, beyond the industry-first “money directed back into the respective sport” with each sold snowmobile, makes sleds2buy.com the best choice for today’s economy.

Sleds2buy.com “pay only when you sell pricing” is available starting December 1st.

For further information, please contact:

Dennis Burns
ccso.ccom@tbaytel.net
Tel: 807-345-5299

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
November 2008
Re: ISMA Press Release – Ed Klim
“Plan on Participating in Take a Friend Snowmobiling Week”

The snowmobile community is excited to announce the Take a Friend Snowmobiling Week – which will be held February 14-22, 2009. This elongated week celebrates friends and family snowmobiling for 9 days including two weekends. The snowmobile week was introduced to go hand in hand with the Take a Friend Snowmobiling campaign and has been developed to encourage all of us to take our non-snowmobiling friends out snowmobiling. We have all had many conversations, telling stories about how much fun it is to take people snowmobiling, and many of us are realizing that we have a lot of non-snowmobiling friends to take snowmobiling.

The event is really designed to be simple. There are a few recommended guidelines. They are:

Safety training – make sure to cover all safe snowmobiling behavior with your friend before taking them out on their first ride. Points to cover should include:

– a. Proper operation of the brake and throttle
– b. Shifting weight and slowing down in curves
– c. Staying on the right hand side of the trail
– d. Dismount the snowmobile on the right hand side of the sled
– e. Make sure the vehicle is in good mechanical order
– f. Make sure your friend is appropriately dressed and sober

A key ingredient to a good time for a first time snowmobiler is for us seasoned riders to make sure non-snowmobilers are comfortable when they first get on a snowmobile. You need to be cautious and ride slowly when taking out a new rider. You should plan on making numerous stops and enjoying the scenery. It is always recommended that the first ride be rather short and include a stop for a light meal or hot chocolate or coffee and a little camaraderie and storytelling at the local restaurant, clubhouse or outdoor barbecue area.

Clubs are encouraged to participate in the activity and try to hold a special day or weekend encouraging members to bring non-snowmobiling friends to the clubhouse to go for a short ride and discover what snowmobilers do during the winter.

This effort follows the guidelines and recommendations our customer research presented to us, which showed us that non-snowmobilers know very little about snowmobiling. Most non-snowmobilers don’t know where the trails are, really don’t know who builds and maintains and pays for the trail systems, and have no idea of the beautiful scenery that we enjoy and the fun that we have in the winter riding our snowmobiles. We also know folks who don’t snowmobile, rate their desire to go snowmobiling a solid 9 on a 10 point scale. All we need to do is ask.

We have all heard the stories of snowmobilers taking friends out, and much to their surprise the friends enjoy themselves so much, they end up buying a new or used snowmobile to join in the winter fun. What a pleasant surprise that is for all of us so why not encourage our family and friends to join us outside this winter on a snowmobile?

As a special incentive to take non-snowmobilers snowmobiling, the manufacturers will give away a new snowmobile to a lucky individual who registers online and participates in the Take a Friend Snowmobiling Week event. Beginning in December 2008, the Take a Friend Snowmobiling Week Registration Form will be prominently displayed on the Go Snowmobiling web site: www.snowmobile.org/take-a-friend-2008.html, the ACSA web site: www.snowmobilers.org and the CCSO web site. Non-snowmobilers and their snowmobiling friends need to fill out the registration form to be entered in the drawing for a new snowmobile. If a Club is interested in organizing an event, not only do all of their club members who participate get to register to win the snowmobile, but so do their guests and the club get to register to win as well. The registration form will be easy to fill out.

Try to involve your local dealer(s), ski Hill, Chamber of Commerce and local restaurant. All of us collectively can really expand the idea and make this week an annual event.

So plan on participating if you are going to be snowmobiling from February 14-22, 2009 and make sure to register on one of the three web sites and take advantage of this opportunity to win a new snowmobile and have fun doing it.

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
September 16th 2008
Re: ISMA Press Release – Ed Klim
“Snowmobile Community and outdoor recreationists respond to Yellowstone order by Judge Sullivan”

(Haslett, MI-September 16, 2008) The first round of what is likely to be a busy fall of litigation regarding snowmobile access to Yellowstone this winter (2008-2009) has finished. On September 15, 2008, District Judge Emmett Sullivan of the U.S. District Court for the District of Columbia vacated the National Park Services December 13, 2007 Winter Use Rule, which provided for recreational access to Yellowstone National Park by up to 540 best available technology snowmobiles per day. He vacated the entire Winter Use Rule, apparently including the snowcoach provisions as well as the snowmobile provisions. He did not put any substitute rule in place and remanded the rule to the National Park Service, which can consider whether to adopt a new rule.

Judge Sullivan’s ruling is only the latest in a long history of litigation surrounding the Park Service’s Winter Use Rules for Yellowstone National Park, Grand Teton National Park, and the John D. Rockefeller, Jr., Memorial Parkway. A second related case, challenging the Winter Use Rule as being too restrictive of snowmobiling, is ongoing in the U.S. District Court for the District of Wyoming.

While the International Snowmobile Manufacturers Association – ISMA, the American Council of Snowmobile Associations – ACSA, and the Blue Ribbon Coalition – BRC strongly object to Judge Sullivan’s ruling, they recognize that this ruling is not the last word on Yellowstone winter use. Judge Sullivan’s ruling does not replace the vacated rule with any other rule for the upcoming winter season, leaving open the issue on whether and how much snowmobile access will be allowed. Oral argument in the related Wyoming litigation took place before District Judge Clarence Brimmer in Cheyenne, Wyoming on the same day Judge Sullivan issued his Order. ISMA, ACSA, and BRC are parties to that litigation as well, and intend to ask the Court to reinstate the temporary rule that preceded the 2007 Winter Use Rule and allowed for up to 720 recreational best available technology snowmobiles per day in Yellowstone.

Judge Sullivanâ?Ts ruling may ultimately result in there being no snowmobile or snowcoach use in Yellowstone this winter, depending on the Park Service’s response, a possible appeal of Judge Sullivan’s ruling, and the Wyoming litigation. At any rate, Judge Sullivan’s ruling represents a radical departure from established legal principles and interpretations of governing statutes. His broad-ranging and novel interpretations of the National Park Service Organic Act and the Yellowstone National Park Act prohibit the Park Service from approving nearly any visitor activity causing impacts to Natural Park resources. This has the potential to bar a broad range of visitor activities in National Parks year round, including car, truck, RV, motorcycle, and other motorized vehicle access during the Spring, Summer, and Fall months. It also has the potential to do so throughout the Park System, not just in Yellowstone and Grand Teton National Parks.

Finally, Judge Sullivanâ?Ts ruling ignores the long history of broad discretion for the Park Service to balance conservation with visitor use and enjoyment in its management of the Park System. By second-guessing the Park Service’s methodology for evaluating the impacts of the rule, it also departs from the well-established legal principles requiring courts to defer to governmental agencies’ scientific and technical judgments.

ISMA, ACSA, and BRC are dedicated to preserving snowmobilers’ access to federal lands, including units of the National Park System. ISMA, ACSA, and BRC will continue to pursue recreational snowmobile access to Yellowstone National Park.

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
August 19th 2008
Re: BRP Press Release – Steve Cowing
“BRP to donate up to $1 million to Canadian Snowmobile Clubs”
BRP gives back to volunteers who work on trails.

Valcourt Québec, August 19th 2008 – As part of its 50th Anniversary celebration, BRP and its Ski-Doo® dealers will donate up to $1 million to Canadian snowmobile clubs for snowmobile trails through the Ski-Doo Million Dollar Club Support Program. Regardless of the brand they own, every Canadian snowmobiler will be able to participate in this fundraising program.

For each snowmobiler submitting a certificate at their Ski-Doo dealership, BRP will donate $10 to their snowmobile club through the program. Program certificates are available in all Canadian snowmobile magazines, at fall snowmobile shows, and on ski-doo.com. An advertising, public relations and direct mailing campaign will also be launched to encourage snowmobilers to participate.

“Launching a grassroots funding campaign to benefit clubs is a natural fit with our 50th anniversary celebration because Ski-Doo was right there at the beginning to help establish the very first organized snowmobile trails in Canada,” said Alain Villemure, vice-president and General Manager of the Ski-Doo / Sea-Doo division. “We’ve always recognized and appreciated the hard work our clubs and volunteers carry out on snowmobile trails – and how important those trails are for the safety of the sport.”

The top club in each of the following regions: Quebec, Ontario, Atlantic Provinces (New-Brunswick, Newfoundland and Labrador), Saskatchewan, and Manitoba will receive a limited 50th anniversary edition of a 2009 Ski-Doo MX Z snowmobile to use for additional fundraising activities. There will also be parts, accessory and clothing incentives for clubs that reach 75% or more participation from their membership.

For information:
Canada & US
Steve Cowing
Ski-Doo Competition and Media Relations Manager
651-982-6223
steve.cowing@brp.com
www.brp.com
www.ski-doo.com

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
July 29th 2008
Re: ISMA Press Release – Ed Klim
“Snowmobiling: North America’s growing Economic Engine”

By the year 2020, tourism will be the world’s largest industry – predicts the National Assembly of State Arts Agencies. Today, Travel and Tourism in North America is a $2 Trillion Dollar business and accounts for millions of jobs and generates billions of dollars in state and federal tax revenues. Clearly tourism is an important part of North American’s product inventory and tourism overall continues to grow.

A very important part of that Tourism growth is the snowmobile community which includes the products, the trails, the resorts, the restaurants, and the many great amenities available for winter tourists. A quick look at the snowmobile numbers supports our claim as an important part of the economic engine of North America. Registrations of snowmobiles in the United States for this past year are now over 1.625 million snowmobiles – a 2.6% increase from last year. In Canada there are over 708 thousand registered snowmobiles – a 1.5% increase from last year. Miles ridden by snowmobilers in North America jumped 17% this past season. The average snowmobiler rode over 1040 miles this past winter. Sales of snowmobiles worldwide increased 2% to 163,753 units and notably Parts, Garments and Accessories sales increased over 17% this past season vs. the season before. Yes, 5 key measurement indicators of the snowmobile community reported positive gains and as you can see, in some instances double digit growth.

We know the record snowfalls reported in parts of North America were important related factors to the increased riding activity and registration numbers. Those increased numbers are showing up in new economic impact statements from states and provinces, reporting that Winter Tourism spending overall was up in 2007-2008 vs. the winter of 2006-2007. Much of the increase can be attributed to an increase in snowmobiling activity. Final reports of sales tax collections and room taxes are still to be finalized but the reports are positive. Tourism and Travel Bureaus and Commerce departments are consistently telling the ISMA office that snowmobiling is becoming a larger part of the winter economic action picture than ever before.

A successful 2007-2008 winter should be followed by a successful 2008-2009 winter. Average temperatures in North America are falling and the forecast is favorable for good snowmobiling conditions. People want to get out and enjoy themselves escaping from the stresses of a normal work day and a less than entertaining TV schedule, so snowmobiling with friends fills the need.

The manufacturers are working closely with the American Council of Snowmobile Associations (ACSA) and the Canadian Council of Snowmobile Organizations (CCSO) in the expansion and development of the Go Snowmobiling – Take a Friend Snowmobiling campaign. I’m confident we will introduce many new winter outdoor enthusiasts to the great family activity of snowmobiling this winter.

CCSO/CCOM PRESS RELEASE – MEDIA ADVISORY!!!
February 29TH 2008
Re: Important Snowmobile Safety Information

OTTAWA, Feb. 29 /CNW Telbec/ – Transport Canada and snowmobile manufacturer, BRP, of Valcourt, Québec are actively investigating three incidents of explosions followed by fires involving the fuel system on 2007 and 2008 Skandic SWT V-800 and Expedition SUV SDI 600 snowmobiles.

One of the vehicles has been retrieved and brought to Transport Canada’s facilities in Ottawa for examination. These incidents have taken place in the area of Rigolet, Labrador, in extreme cold temperatures (below -29degreesC). No reports of any such incidences have been reported from any other region in Canada.

Recommendation for Consumer Action:
In the interest of safety Transport Canada recommends that these types of vehicles located in the Happy Valley-Goose Bay, Rigolet area be parked and not started until there is an adequate understanding of the cause of these fires/explosions. If consumers have experienced a fire or explosion event with your snowmobile, it is requested that you contact Transport Canada’s office of defect investigations as soon as possible at 1-800-333-0510.

Transport Canada will keep Canadians advised on any additional recommendations or determinations based on our investigation.

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
February 2008
Re: ISMA Press Release – Ed Klim
“Snowmobile Manufacturers Support Outreach to New Snowmobilers
– Snowmobilers Cheer Great Winter Weather”

This past winter has proven to be a good year for the snowmobile community’s Go Snowmobiling – Take a Friend Snowmobiling campaign. A number of state and provincial associations have worked closely with the ISMA Grant Program Committee and sponsored exciting events where non-snowmobilers went riding for the first time.

The associations stressed safe snowmobiling training prior to each event and included the local clubs in coordinating the effort. Club members served as guides and the local clubs prepared the trails so the experience was superb. A number of associations held special Go Snowmobiling events for elected officials and influential community leaders. In a number of cases, directors of tourism and environment were introduced to snowmobiling and by the end of the day they were all smiling and educated on the proper way to ride a snowmobile. The members also stressed the importance of snowmobiling to the economy and the fabric of the community.

In addition to working closely with the associations and clubs, the manufacturers have updated the family snowmobiling picture album that is available for all snowmobile organizations to use. The photos feature family snowmobiling at its best and include newly designed snowmobiles from each manufacturer. The photos are available for use in the updating of snowmobile trail maps and snowmobiling brochures. The photos are also available for use by Visitors and Convention Bureaus, Tourism Departments and the general media. They can be reviewed on the www.gosnowmobiling.org web site.

The snowmobile manufacturers are looking to expand their efforts with the snowmobile community in 2009 by inviting non-snowmobilers to enjoy the winter outdoors on a snowmobile.

The manufacturers have joined together in sponsoring the 2009 Manufacturers Spring Sneak Peak show schedule. The show format allows customers to view and touch the new snowmobiles from the manufacturers all in the same room. Snowmobile shopping has never been better!

In addition to the Go Snowmobiling – Take a Friend Snowmobiling effort, the manufacturers are supporting snowmobiling outings with journalists world wide. Tourism writers, travel writers, and Associated Press Reporters were introduced to snowmobiling this year through the efforts of state and provincial associations and travel bureaus. Snowmobiling is truly becoming the winter recreation of choice for a broader spectrum of the population. It’s great to see folks from all walks of life interested in getting outdoors in the winter and enjoying snowmobiling.

We are confident next winter will bring the abundance of snow that many of us have enjoyed this past winter and allow even more people to try snowmobiling. We are optimistic the return of winter will continue, and our optimism is supported by a growing cadre of scientists.

Remote Sensing Systems of Santa Rosa, California reports satellite data show January 2008 was the second-coldest January for the planet in 15 years.

88 inches of snow fell on Madison, Wisconsin this season – the MOST in recorded history.

Meteorologist Anthony Watts notes there has been a global drop in temperature of 0.63 degrees Centigrade in the past 12 months. Global temperatures measured by satellite in January slipped to 0.04oC (.07oF) below the long-term (1979-98) average. Further, the satellite records show absolutely NO Global Warming since the beginning of 2001. The drop in temperature in the past year has been a whopping 0.63oC (1.13oF). Over the past 10 years, global warming has essentially stopped. According to James M. Taylor of The Hartland Institute, “The warmest year in the instrumental record was 1998, and the temperatures have been slightly cooler and very steady since then.”

(CCSO-CCOM Note: both Huntsville, Ontario and Bathurst, New Brunswick received almost 12 feet of snowfall this winter)

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
February 8th 2008
Canadian Council of Snowmobile Organizations Encourages Responsible Riding
….National Snowmobiling Environment Month

Thunder Bay, ON – February 8th, 2008 – With winter conditions well established in many parts of Canada the CCSO in partnership with the provincial organizations reminds snowmobilers across the country that February is Snowmobiling Environment Month. Snowmobiling offers a wonderful opportunity to get out, get active and enjoy the beauty of Canada’s natural wonders during the winter months. The Canadian Council of Snowmobile Organizations (CCS0) reminds snowmobilers that it is every snowmobiler’s responsibility to know and follow the Snowmobilers Code of Ethics and to ensure that our trails and forests continue to flourish. The following recommendations can help to ensure that each and every trip onto the trail networks is done in an environmentally favourable manner.

– Leave Tracks, Not Trash
If you had space to bring it in, then respect nature by carrying it out. Take it in, Pack it out!
– Protect Wildlife
Animals are more vulnerable in the winter, so keep your distance and leave them alone. Enjoy wildlife, use your camera and create another memory.
– Stay On The Trail
Wherever organized trails exist, reduce your environmental impact by riding on them. Trails are the safest place to ride so follow the signs.

Snowmobilers have historically “paid their own way” for the development and maintenance of the snowmobile trail systems. In many areas, trails developed by snowmobile clubs directly benefit many other outdoor enthusiasts. During the non-winter months, many of these trails are used for hiking, horseback riding, bicycling and other trail-based activities. Share the message during the month of February that “Snowmobilers are Environmentalists”. We care about the environment and work closely with businesses and governments to properly plan the trail systems. Well designed, signed and maintained trails and riding areas will provide future generations with many enjoyable a recreational snowmobiling experiences.

NATIONAL ENVIRONMENTAL STEWARDSHIP POLICY
CANADIAN COUNCIL OF SNOWMOBILE ORGANIZATIONS
The Canadian Council of Snowmobile Organizations (CCSO/CCOM) is committed to the conservation of Canada’s natural environment. To that end, the Council will play an important role in affecting future decisions concerning its use and protection.

While ensuring that Canada’s natural environment will always remain accessible to Canadian snowmobilers, we must continue to minimize our impact on the environment while carrying out activities to protect endangered species and habitats and to preserve all of these lands for future generations to enjoy.

Through the development and implementation of the National Environment Stewardship Program the CCSO/CCOM will allocate both financial and personnel resources, as available, to ensure that issues related to the snowmobiling lifestyle, including environmental, economic and social, are properly identified and addressed at all levels.

The Canadian Council of Snowmobile Organizations (CCSO) is dedicated to providing leadership and support to organized snowmobiling in Canada
www.ccso-ccom.ca

ISHOF PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
January 21st 2008
International Snowmobile Hall of Fame (ISHOF)Induction ceremony and banquet

The International Snowmobile Hall of Fame (ISHOF) of Bovey, Minnesota will hold their 2008 Induction ceremony and banquet at the Wendigo Lodge and Conference Center on Saturday, March 1st near Grand Rapids, Minnesota.

The 2008 honoree’s recognized as Volunteers include Barry Bradshaw of Canora Saskatchewan, John Popoff of Saskatoon, Saskatchewan, and Jerry and Nancy Hanson of New Hope, Minnesota. Terrence Kehoe of Mt. Albert, Ontario will be recognized as a Publisher. The International Groomer Operator of the Year will be Harold Butchke from Oconomowoc, Wisconsin.

A full slate of weekend activities are planned including Minnesota’s largest hands on Grooming Equipment Show with hands on demonstration on Friday February 29th and Saturday March 1st.

The Friday evening hospitality room is set aside to recognize not only the Inductees and the Groomer Operator of the Year, but also: Volunteers, landowners, along with a local 3rd Grade Poster Contest Winners on winter safety. The evening includes hors d’oeuvres and entertainment.

The Antique and Vintage Snowmobile Clubs of America, Antique and Classic Snowmobile Club of Canada, and Antique Snowmobile Society sponsor the week long “Old Snowmobile Expo” at the Central Square Mall from Sunday, February 24th to Sunday, March 2nd. The “Old Snowmobile Expo” will feature displays, exhibits, videos, and literature.

The Antique and Vintage Snowmobile Show will be held Saturday, March 1st at Wendigo to coincide with the 20 mile trail ride with the “Legends of Snowmobiling” for old and new snowmobiles. Trophies will be presented for both the Old Snowmobile Expo and the Snowmobile Show at Wendigo.

A Silent Auction fundraiser will be held Saturday evening during the ceremony. For information to contribute or donate auction items, and for dinner reservations please contact ISHOF at 218-245-1725 or admin@ishof.com. ISHOF is a 501 c 3 not-for- profit organization. For lodging reservations please contact Wendigo Lodge at 218-327-2211.

Please visit the International Snowmobile Hall of Fame’s venue at the World Snowmobile Headquarter’s (WSHQ) located on Hwy 45 in Eagle River, Wisconsin. Besides ISHOF’s 68 Inductees, the WSHQ showcases several snowmobile organizations and groups. The Antique and Vintage Snowmobile Museum with over 50 sleds displayed, the World Championship Derby Walls of Fame with over 250 photos, Snowmobiler’s Gift Shop, Iron Dog Brigade, Women on Snow, Kitty Cat Racers, and more.

————————————————————————

Congratulations to all the volunteers but in particular Saskatchewan – SSA President Barry Bradshaw and SSA Board member John Popoff as new inductees into the International Snowmobile Hall of Fame

Also congratulation to Terry Kehoe of Ontario Snowmobiler Publishing another Canadian that has spent his entire career in the publishing business. The Kehoes publish many magazines in the powersports industry, Atlantic Snowmobiler, On Snow Magazine and ATV World.

– Dennis Burns
Executive Director – CCSO/CCOM

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
January 2008
Re: CCSO-CCOM Press Release – Montreal, Que.
New Director General for Québec Federation of Snowmobile Clubs (FCMQ)

Montréal, January 10, 2008 – The Board of Directors of the Québec Federation of Snowmobile Clubs (FCMQ) is pleased to announce the appointment of Ms. Sylvie Ouellette to the position of Director General.

Ms. Ouellette has worked in the tourism sector for the past 20 years. She has acquired broad experience in project management, strategic planning, regional development, research, and marketing planning. Her previous appointments include the positions of Marketing Director and Assistant to the President of SÉPAQ, Director General of the Tourism Development Corporation of the greater region of Québec City, and Project Manager for consultancy firms. She has also worked as a consultant with the FCMQ on various marketing issues and has contributed to the creation of club clusters.

Please welcome Sylvie to the management team of organized snowmobiling in Quebec.

Thank you

Dennis Burns
Executive Director – CCSO/CCOM

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
January 20th 2008
Re: Polaris Press Release – Medina MN
Tiller To Step Down As Polaris CEO At End Of 2008

Medina, MN – Polaris Industries announced last week that its Chief Executive Officer, Tom Tiller, expects to step down from his position by the end of 2008 when his current employment contract expires. Tiller, 46, has been with the company since July, 1998 and its CEO since May, 1999.

Tiller explained his decision as a personal one. “After considerable thought and extensive discussions with the Board of Directors, I felt 2008 was the right time to leave. When I came to Polaris from GE, I expected to lead the company for a considerable period, and 2008 marks my tenth year here. I absolutely love our company, our products and our people and I’m proud of what we have been able to accomplish together. This past year was another good one for us in a tough environment and I expect 2008 to be good as well. We have a very solid and experienced team and I am confident in our ability to win well into the future. Our company is in good shape so it seems like the right time.”

“Polaris is a company that is built on innovation. And a fresh set of eyes every decade or so is a good thing. With just two CEOs over the past 27 years, we have enjoyed consistent leadership and results. I am confident that we will identify a successor that will benefit our employees, dealers, suppliers, shareholders and communities for the long run. And for me personally, I am excited about ending my tenure as CEO in a very strong way, helping the Board choose a successor and then exploring some new challenges.”

Tiller is expected to remain on the Polaris Board of Directors for a transitional period after a successor is named.

The Board of Directors, led by its chairman Greg Palen, is directing the search for Tiller’s successor and will evaluate both internal and external candidates. “The Board is committed to ensuring that Polaris goes through an effective and orderly leadership transition,” said Palen. “We have had a comprehensive succession plan in place for several years and are in the process of executing that plan, which will ultimately identify the best possible candidate. We will take the time necessary to identify the very best person and that process is expected to be completed this year.” In the interim, the current management team, led by Tom Tiller and Bennett Morgan, President & COO, will continue to direct the company to ensure continuity.

As CEO, Tiller led Polaris to become a more diverse and global company. Net sales grew from $1.1 billion in 1998 to nearly $1.8 billion today and the company expanded its international business outside of North America from 6 percent of total company sales in 1998 to approximately 14 percent of company sales today. The market capitalization of Polaris also grew from approximately $1 billion in 1998 to nearly $1.7 billion at the end of 2007.

Additionally, Tiller continued to diversify the revenue and income generation capabilities of the company to better weather economic changes including growing the side-by-side business into what now represents more than one-third of total Polaris ATV sales under the RANGER brand and establishing Victory as the first successful launch of a major motorcycle brand in more than 60 years. Tiller also significantly grew Polaris’ financial services business and expanded the highly profitable parts, garments and accessories business. During his tenure, Polaris invested $36 million into a new 126,000-square-foot Product Development Center in Wyoming, MN, the single largest investment in product development the company has ever made, which demonstrates the company’s commitment to continuing to create innovative, top-of-the-line, high-quality vehicles for Polaris and Victory riders.

“We are thankful to Tom for the direction and success he has provided in the decade in which he has led the company and support his decision to take some time away from the life of a public company CEO,” said Palen. “His focus on helping the Board to identify the right person to lead Polaris in the future and his decision to remain as CEO until the successor is named and in place are key steps to ensure both a smooth leadership transition and a successful 2008 for Polaris.”

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
November 2007
Re: ISMA Press Release – Ed Klim
“Snowmobile Safety Always Top-of-Mind Awareness”

Snowmobiling is in full stride around the world and now is the time for snowmobilers to keep snowmobile safety a top-of-mind awareness issue. Snowmobile safety is nothing new to organized snowmobiling. Snowmobile Administrators, the Manufacturers, snowmobile associations and clubs joined together years ago in developing the Safe Riders! You make snowmobiling safe safety campaign which brought safe snowmobiling practices, training and enforcement to a new level. The Safe Riders! campaign, designed by snowmobilers for snowmobilers is financially supported by the snowmobile manufacturers. The campaign includes safety related materials such as decals, posters, the Safe Riders! DVD, public service announcements, and more. Millions of Safe Riders! Snowmobiling Fact Books and posters have been distributed throughout the world to safety trainers and clubs and associations – free of charge- from the manufacturers’ ISMA office. Thousands of the Safe Riders! You make snowmobiling safe 22-minute safety DVDs have been sent to safety trainers and safety minded snowmobilers worldwide. The DVD is an excellent adjunct tool for snowmobile safety classes. They are available by contacting the ISMA Office through our web site www.snowmobile.org.

This year, International Snowmobile Safety Week is January 13-19, 2008. A Safety Week Manual has been designed to give clubs and associations guidance in how to plan and hold safety programs. The Safety Week Manual can be downloaded from the ISMA Web site at www.snowmobile.org. The campaign is only as good as the instructors and the support received from the community. Thankfully the instructor base is expanding and the support of government and enforcement officials is exceptional.

Snowmobiling accidents and fatalities have continued to decline over the past three years and statistics show there is more than a 30% reduction in accidents and fatalities while snowmobiling over the last 6 years. The Safe Riders! campaign highlights key issues of importance for snowmobile safety. The position statements are concise and easy to understand. They include:

Snowmobiling and Alcohol don’t mix – don’t drink and ride
When night riding slow down – expect the unexpected
Know before you go – always check local ice conditions
Cross all roads with care – don’t become road-kill
One is the loneliest number – never ride alone
Know the risks and be prepared – make every trip a round trip
Ride smart ride right – stay in control
Smart Riders are Safe Riders – always take snowmobile safety training

Recreational snowmobiling has become the winter recreation lifestyle choice for millions of families worldwide. We encourage all snowmobilers to take a minute and make safety a top-of-mind awareness issue. Familiarize yourself with your snowmobile and the area that you will be riding, dress properly, and follow the above mentioned campaign guidelines.

Please remember if you would like any of the Safe Riders! posters, decals, fact books or the safety DVD please visit www.snowmobile.org and let us know.

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
October 2007
Re: ISMA Press Release – Ed Klim
“People Worldwide Like Snowmobiles – Good Research Proves it!”

We have all read stories claiming the use of snowmobiles in Yellowstone National Park is not supported by the majority of people. Whenever I read these articles I wonder where their data came from and why do some people have such a misplaced agenda? I snowmobile and I know quite a few people who don’t snowmobile. My non-snowmobiling friends do not think negatively of me or snowmobiling and, if the truth were known, they want to go snowmobiling. My small world is no different than the world in which we all live.

Many Surveys asking for individual views on snowmobiling have been conducted. Time and again, in scientific polls, the results show Americans believe snowmobiles should be allowed in the National Parks. The most extensive scientific national study was performed by SWR Research based in Washington DC. The study determined the majority of Americans viewed any discriminatory action by the Park Service against outdoor enthusiasts as an example of Federal Overreach. The overwhelming majority of people believe the Federal Government and other interest groups often attempt to fix a problem that does not exist usually at some political benefit to an interest > group. According to survey responses, 90% of all Americans believe responsible snowmobiling should be allowed in Yellowstone National Park.

Over 65% of all Americans agree that if one form of outdoor recreation is impacted negatively by government action it will eventually lead to similar negative impacts on other outdoor recreation visitors.

65% of Americans believe the effort to limit recreation represents the views of a very small minority of the citizens who happen to be members of the fringe environmental community.

The SWR survey was a broad based representative scientific survey. The breakdown of the individuals surveyed would show that 85% of those surveyed have visited a National Park. 31% were Republican, 36% were Democrat, and 21% were Independent. 22% of the respondents were 18-34 years old ,35% were 35-49 years of age, and 40% were 50 years of age and older. 48% were male, 52% were female and the respondents represented our society from New England to the Pacific Coast states.

Reviewing good scientific research is inspiring and supports my belief that the vast majority of Americans are clear thinking, honest individuals who don’t wish to take somebody else’s recreational opportunities away. Only a tiny percentage of the population, for whatever reason, have been radicalized and feel they have all the answers and should control our lives.

Studies conducted by an independent research firm also concluded the vast majority of individuals who don’t snowmobile are very interested in snowmobiling. As reported on numerous sites, non-snowmobilers rate their desire to go snowmobiling on a scale of 1-10 as a 9. Non-snowmobilers view snowmobilers as interesting, exciting outdoor enthusiasts who have fun and enjoy life. We snowmobilers agree with that reputation.

My job takes me from Portland, Oregon and Vancouver, British Columbia all the way to St. John’s, Newfoundland and Boston, Massachusetts and beyond. I have spent time in the Scandinavian countries of Sweden, Norway and Finland and some time in the heart of Europe. Yes, individuals worldwide are as interested in snowmobiling as those of us that live in North America. In Europe, like North America, there is a small percentage of individuals who wish to control the behavior of others, but happily, common sense is prevailing and outdoor recreational opportunities are expanding in Europe as they are in Canada and the US.

We must be strong in defending our position and I believe we all gain strength in knowing that a vast majority of the population supports our values, our recreational opportunities, and our winter lifestyle. So, the next time you attend a land access related public meeting and run into one of the few bigots that doesn’t want you to snowmobile, maintain your cool, know they represent a tiny fraction of mankind, and look him or her in the eye and tell them they are just plain wrong. Then, invite them to “Go Snowmobiling”.

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
October 2007
Re: ISMA Press Release – Ed Klim
“Snowmobile Community Opens Arms to Newcomers”

The 2007-2008 weather outlook for North America, according to the Farmer’s Almanac, is for a colder than normal winter for much of North America with snowier than normal conditions expected. According to the Farmer’s Almanac, Mother Nature is going to keep many of us on our toes. The Almanac promises a change from last year. The Almanac goes on to report that Mother Nature will be showing little mercy and the temperatures should begin to drop soon, with snow to follow.

With the Farmer’s Almanac forecast in mind, nobody is more excited about this winter’s snowmobiling possibilities than organized snowmobilers. This winter holds some great potential for improved snowmobiling and expanded opportunities for snowmobilers to Take a Friend Snowmobiling.

At the International Snowmobile Congress held in June 2007 the International Snowmobile Media Council initiated a unique partnership with the International Snowmobile Manufacturers Association and other snowmobile community members in the development of the Take a Friend Snowmobiling campaign. The campaign has been developed while considering the snowmobile manufacturers Go Snowmobiling research, which shows that non-snowmobilers have an extremely strong desire to go snowmobiling. As a matter of fact, when asked how they would rate their desire to go snowmobiling, non-snowmobilers across the snowbelt reported an interest of 9 on a scale of 1-10 expressing their interest level to “go snowmobiling.”

Snowmobilers are social folk who enjoy each others company and enjoy the great outdoors in the winter. This is a wonderful opportunity for all of us to take a non-snowmobiling friend snowmobiling and get to know them better on the snow and encourage them to join one of our unique snowmobile clubs and associations.

Throughout the winter the International Snowmobile Media Council members will be promoting the Take a Friend Snowmobiling idea and concepts to snowmobile clubs and associations. Many snowmobile associations are planning special rides where they will invite non-snowmobilers for a snowmobile ride. Some clubs and associations are already inviting local politicians and news media (radio, TV and print) to Go Snowmobiling. The best way to explain WHY we snowmobile is to actually Take a Friend Snowmobiling. We know how much FUN it is and once our new and old friends go snowmobiling, they’ll be part of our team.

The manufacturers collectively and individually, as well as the dealer body, are supporting the Take a Friend/Go Snowmobiling efforts. Through the ISMA Grant Program, opportunities are available for state/provincial associations to receive financial support in coordinating an effective Take a Friend Snowmobiling event.

There are many opportunities and the ideas are limitless. Knowing how important the weather is and how many of us watch our favorite weather person on TV, I recommend we all contact our favorite weatherman (weather woman in most cases) and take him or her snowmobiling. Once we get the weather people on a snowmobile with us, the next time they forecast a winter storm, they will do so with a smile – not a frown.

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
September 2007

CCSO Media Release for Immediate Release

SLEDS2BUY.COM Launches

As Canada’s Classified powersports Website

Online Used Sleds Sales Part of National Go Snowmobiling Campaign

Thunder Bay, ON, September 17, 2007 – SLEDS2BUY.COM is Canada’s new classified powersports website dedicated to buying and selling motorized recreational vehicles. By listing snowmobiles, ATV’s or trailers on SLEDS2BUY.COM, sellers can connect with thousands of powersports enthusiasts in their local markets or nationally.

SLEDS2BUY.COM is one important initiative in a national “Go Snowmobiling” strategy launched this year by the Canadian Council of Snowmobile Organizations (CCSO), the umbrella organization that represents Canada’s provincial and territorial snowmobiling associations.

“Go Snowmobiling is geared to bring new participants to recreational snowmobiling and these folks will want their own sleds,” said Dennis Burns, executive director of the Canadian Council of Snowmobile Organizations (CCSO). “SLEDS2BUY.COM provides a user friendly way for people to shop, compare and buy online from what will quickly become the largest collection of new and used snowmobiles in the country.

Starting September 17th, SLEDS2BUY.COM provides four distinct benefits for building a stronger snowmobile industry, according to Burns.

Benefit #1 is that SLEDS2BUY.COM gives all riders an affordable, accessible new outlet for listing used vehicles and equipment. This availability promises to spark increased entry-level, used sled sales, and to encourage more grassroots participation in snowmobiling, especially among first-timers, families who need inexpensive second or third sleds, and those wanting to get back into snowmobiling again at a modest cost. In turn, these participants will be more likely to trade up as their interest and involvement in snowmobiling increases.

Benefit #2 is that SLEDS2BUY.COM provides many existing owners, who have not previously been able to sell their sleds privately or use them to trade up at a dealer, with a new opportunity to turn their used vehicles into cash. Their new found buying power will help boost new and non current sales from dealers and strengthen the market position of the four snowmobile manufacturers, Arctic Cat, Polaris, Ski-Doo and Yamaha.

Benefit #3 is that SLEDS2BUY.COM provides dealers with a new way to move their own used sleds and non-current inventory. This in turn, will help dealers build their bottom lines, attract new customers, and increase their willingness to take sleds in on trade.

Benefit #4 is that SLEDS2BUY.COM provides organized snowmobiling with a new revenue stream, since a portion of every listing fee going to support CCSO national safety and environment programs and the trail operations of CCSO member associations. With these new dollars flowing, snowmobiling in Canada will become even better for all riders, and best of all, these improvements should also help fulfill the Go Snowmobiling mandate by attracting additional new participants.

SLEDS2BUY.COM offers a multi-tier fee structure, where sellers can list their sleds locally or nationally. The base fee for a 30-day listing, including up to 30 photos is $30, or as Burns likes to say, “30-30-30”! A full 30-day national listing with all partnered websites and 30 photos is still only $40 making SLEDS2BUY.COM more than affordable. For dealers, bulk listings of ten or more non-current and used sleds are available at a bulk discounted rate.

SLEDS2BUY.COM is operated on software by Boost Recreation, a recognized expert in developing internet based tools for merchandizing motorized recreational products. SLEDS2BUY.COM is being promoted nationally by the CCSO and within each CCSO jurisdiction by participating member associations, and is also linked to their websites and many others, like Atlantic Snowmobiler, SnoRiders West, Snow Goer Canada, Snowmobiler TV, SnowTrax Television, and Supertrax,

The Canadian Council of Snowmobile Organizations is the national body for organized snowmobiling in Canada and can be reached through its web site, www.ccso-ccom.ca. With a mission statement of “providing leadership and support to organized snowmobiling in Canada”, the CCSO/CCOM serves as the umbrella group for all the snowmobile associations and federations in Canada.

For further information, please contact Dennis Burns:

Tel: (807) 345-5299 Email: ccso.ccom@tbaytel.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
July 2007
Re: ISMA Press Release – Ed Klim
“Yellowstone Winter Use Plan Study Supports Snowmobiling”

The recently conducted study on Winter Use for Yellowstone National Park again supports responsible, managed snowmobiling to continue in the park. The recommendations from the Park Service are consistent with the statutory objectives of visitor use and enjoyment, codified in the National Park Organic Act of 1916. As demonstrated conclusively in the Environmental Impact Study and comprehensive underlying studies, continued snowmobile use in portions of Yellowstone and Grand Teton road systems have no adverse impacts on Park Resources, including: Air Quality, Wildlife, or Soundscapes, while providing visitors an unparalleled opportunity to enjoy the winter splendor of the park.

The proposal put forward by the Park Service is supported by the International Snowmobile Manufacturers Association and is also supported by studies conducted by other related agencies.

When reviewing the Yellowstone Park issue, one must remember that Yellowstone Park’s famous road system was constructed in the late 1800’s and was first open to automobile traffic in 1916 – as Congress enacted the National Park Organic Act. Many thousands of automobiles, busses, trucks, RVs, Motor Homes and Motorcycles enter the park on a typical summer day. Approximately 1.8 million vehicles enter Yellowstone National Park each summer season.

The National Park Service recognizes the new technologies the snowmobile manufacturers have brought to the market. The new vehicles are environmentally sound vehicles and exceed all standards put forth by the US EPA and by the National Park Service Proposed Winter Use Plan.

Many studies have been conducted on the impact of snowmobiles in Yellowstone and Grand Teton on the Bison and Elk Population. Additional scientific studies were conducted on sound and emission standards required by the Federal Government and the Park Service.

Attached to this article are a number of graphs containing information from the Park Service, which depict the studies findings.

It is easy to view the graphs and determine that snowmobiling does no environmental harm to the Park. The government studies support the use of snowmobiles in Yellowstone as the preferred method to enjoy the Park and view all the winter wonders that nature has provided us in Yellowstone. Please review the graphs which support the continued responsible use of managed snowmobiling on the road system in Yellowstone National Park.

For additional information, contact:
Ed Klim – ISMA President
1640 Haslett Road, Suite 170
Haslett, Michigan USA 48840
Phone: 517.339.7788
Fax: 517.339.7798
Email: ismasue@aol.com.

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Tuesday, July 18th 2006
Re: “Canadian Council of Snowmobile Organizations, Snowmobiler TV and Snow Goer Canada Magazine Join Forces to Support and Strengthen Organized Canadian Snowmobiling”

CCSO/CCOM, Snowmobiler TV and Snow Goer Canada Magazine announced plans today to work in partnership in support of a national snowmobile communications strategy.

Under this plan the three organizations will make a combined effort aimed at encouraging snowmobilers across Canada to support organized snowmobile clubs and groomed trail systems throughout the country. Snow Goer Canada magazine and Snowmobiler TV will carry several CCSO/CCOM advertisements along with regular CCSO/CCOM editorial messages that can be utilized to deliver important information that is relevant to snowmobilers across Canada.

“We are really excited about our new partnership with Snow Goer Canada magazine and Snowmobiler TV”, commented Dennis Burns, President of CCSO/CCOM. “ Under this agreement the CCSO/CCOM will now have a much stronger national communications channel allowing us to communicate on a regular basis with all snowmobilers across Canada on issues that are important to all of us.”

“Not only will this new partnership with the CCSO/CCOM contribute much needed funding and promotional support, it will also provide a medium for the organization to reach Canadian snowmobilers with information about National issues that impact all riders,” commented Mark Lang, Publisher of Snow Goer Canada Magazine and Executive Producer of Snowmobiler TV. “Each Provincial Association has a story to tell about what is happening in their respective areas, and nationally the CCSO/CCOM brings a different perspective on the industry. We hope that providing a voice across the country that delivers relevant and useful information from all levels, will strengthen the CCSO/CCOM and help bring increased leverage when it comes to representing snowmobiling at a Federal level. Informed snowmobilers can be a positive contribution to growing and maintaining our great recreation. As a stakeholder in the industry, I believe we need to assist the CCSO/CCOM and organized snowmobiling however possible, so we are excited to assist with getting the message out.”

The new partnership approach is slated to begin with the first issue of Snow Goer Canada magazine in the fall of 2006.

The Canadian Council of Snowmobile Organizations/Conseil Canadien des Organismes de Motoneige is dedicated to providing leadership and support to organized snowmobiling in Canada.

For more information, please contact:
Dave Campbell,
General Manager
CCSO/CCOM
(506) 387-8960
Mark Lang
Digital Video Productions/Snow Goer Media
Snowmobiler TV & Snow Goer Canada Magazine
(705) 734-9932 – ext 238

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Salt Lake City, Utah, – Monday, June 6th 2004
Re: Snowmobile Image Discussed at ISC 2005

Is Snowmobiling a sport or something else entirely?

Ed Klim is the President of IMSA, the International Snowmobile Manufacturers Association, and he has a new project. It’s not the newest and best snowmobile coming out next year or how to get more people in to retail outlets seeking the newest winter sports equipment. Klim is planning a marketing campaign to change the snowmobiling image, and the way it’s perceived by those outside the sport.

“Image is public perception,” Klim told the group of vendors, manufacturers and enthusiasts gathered in Salt Lake City for the 37th Annual International Snowmobile Congress. The focus of the congress is to further inform retailers and snowmobile enthusiasts about the evolving nature of the sport, along with safety issues and economic concerns. But for Klim there was an even more important aspect that needed to be discussed, taking his speaking opportunity to focus on how people outside of the community portray snowmobilers; whether as bystanders or environmentalists wanting to close lands to riders. That portrayal isn’t necessarily a positive one. Klim is crusading to change that picture.

Snowmobiles, and off-highway vehicles of all kinds, have been under scrutiny over the past decade by environmental groups. A “make no compromise” stance by such groups is aimed at substantially reducing access to public land, if not completely closing it. According to Klim it is not just a public land issue, but a public relations matter as well. Putting a positive face on the snowmobiling community is his call. “Why do people snowmobile? To get outside, be with their friends and family, enjoy the scenery, relieve stress and get time by themselves.” He posed several questions to the gathering throughout his presentation, challenging the perceptions of even the manufacturers of snowmobiles. “Is snowmobiling a sport?” his voice echoed around the auditorium. His conclusions were that it’s more than that. “Most snowmobilers are doing it as recreation…as a lifestyle choice for a winter activity.”

In order to highlight this fact, ISMA produced photos for snowmobiling showing it as a family oriented activity. The pictures were shot in Utah and will be used in upcoming promotions across the country. Klim also presented three new television spots, which will be aired and available for use by state and provincial organizations, to promote the snowmobile lifestyle. Tools like this, Klim pointed out, were exactly what the snowmobile industry was in need of; something to show snowmobilers for who they truly are: average people out for a day of winter fun with their families, participating in a lifestyle of their choosing. It is hoped through this Congress that changes in the public perception of snowmobiles will lead to the introduction of more people into the sport, and finding the joy of riding with their loved ones, all coupled with the right attitude toward accountability and good stewardship.

For further information, please contact:
Dave Campbell,
(506) 387-8960
General Manager
CCSO/CCOM
E-Mail: ccso@bconnex.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Riverview, New Brunswick – Wednesday January 25th, 2006
Re: Snowmobile Safety…

Snowmobiling can be an extremely demanding yet satisfying form of winter recreational activity….It provides many Canadians with a healthy opportunity to enjoy the Canadian outdoors during the winter months.

Organized snowmobiling offers an invigorating and safe form of winter recreation provided that the riders receive the proper training, use the proper equipment , ride responsibly and follow the basic safety rules.

As with many other outdoor recreational activities snowmobilers must always remember that they are participating in an off-road activity , taking place in an environment which is sometimes unpredictable. They should realize that they are using the trails at their own risk and as a result each individual must exercise the basic rules of common sense………..

Riders should utilize the proper equipment and clothing ,including a properly fitted and approved helmet. Riding responsibly means staying on marked trails and riding at proper speeds that are appropriate for the terrain.

Riders should never ride alone and should always use extra caution when crossing frozen waterways. The use of alcohol or drugs on Canadian snowmobile trails is not acceptable. Snowmobilers across Canada support a Zero Tolerance approach.

Every season the great majority of Canadian snowmobilers share countless incident-free, enjoyable hours on Canada’s extensive system of groomed snowmobile trails.

The basic responsibility for insuring that every snowmobile adventure remains incident free ultimately rests with each individual rider……..

The latest figures released by the Canadian Institute for Health Information reinforce the importance of taking every safety precaution possible when participating in winter sports and activities.

For further information, please contact:
Dave Campbell,
(506) 387-8960
General Manager
CCSO/CCOM
E-Mail: ccso@bconnex.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Riverview, New Brunswick – Saturday June 4th 2005
Re: CCSO/CCOM Snowmobile Excellence Award Winners 2004-2005

National Awards Honour Top Snowmobilers

The annual Canadian Council of Snowmobile Organizations (CCSO/CCOM) Snowmobile Excellence Awards were announced on Saturday, June 04th at the International Snowmobile Congress held in Salt Lake City, Utah. These awards represent Canada’s premiere snowmobiling recognition for individuals and organizations making outstanding contributions to organized snowmobiling in Canada. The award recipients were chosen by a national panel of judges from nominations submitted by provincial and territorial snowmobile organizations.

The winners of the 2004-2005 CCSO Snowmobile Excellence Awards are:

– Outstanding Snowmobile Dealership:

C.C. Cycles of Westlock, Alberta
Nominated by the Alberta Snowmobile Association

Oustanding Snowmobile Related Company:

H.M.P. (High Mark Products), Terry Byvank
Nominated by the Alberta Snowmobile Association

Outstanding Promotion and Development of Snowmobiling:

District 1 Snowmobile Association Inc.
Nominated by the Ontario Federation of Snowmobile Clubs

Outstanding Snowmobile Club:

Western Sno-Riders Snowmobile Club of CornerBrook, NFLD
Nominated by the Newfoundland and Labrador Snowmobile Federation

Outstanding Snowmobile Family:

Gerry and Marion McLellan of the Cumberland Snowmobile Club
Nominated by the Snowmobile Association of Nova Scotia

Outstanding Snowmobile Tourism Promotion and Development:

District 1 Snowmobile Association Inc.
Nominated by the Ontario Federation of Snowmobile Clubs

Outstanding Snowmobiler:

Dave Acreman of the Dorset Snowmobile Association
Nominated by the Newfoundland and Labrador Snowmobile Federation

Outstanding Youth Contribution Towards the Continued Development of Family Snowmobiling:

Taylor Armstrong of the Holland Landing Snowmobile Club
Nominated by the Ontario Federation of Snowmobile Clubs

These worthy recipients have demonstrated a remarkable effort to help showcase the popularity and overall appeal of organized Canadian snowmobiling and have helped to promote solidarity and responsibility within the snowmobile community.

CCSO honors Western Sno-Riders of
Newfoundland and Labrador as best club

CCSO again honors Western Sno-Riders of
Newfoundland and Labrador as best club

CCSO President Murray MacPherson announces
award for best dealer to C.C. Clyde of Alberta

Ontario delegation accepts CCSO Youth
Award for Taylor Armstrong

Ontario District 1 is presented with
award for Best Promotion and Tourism

The CCSO/CCOM congratulates all winners and nominees for their achievements in 2004-2005.

The Canadian Council of Snowmobile Organizations/Conseil Canadien des Organismes de Motoneige is dedicated to providing leadership and support to organized snowmobiling in Canada.

For further information, please contact:
Dave Campbell,
(506) 387-8960
General Manager
CCSO/CCOM
E-Mail: ccso@bconnex.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Riverview, New Brunswick – Monday January 10th 2005
Re: Proper Preparation Is A Key Factor Towards Safe Snowmobiling

Canadian Council of Snowmobile Organizations Endorses
“International Safe Snowmobiling Week”
January 09-16, 2005

Snowmobiling is a fun and exciting sport enjoyed by over 4 million people across North America. It offers families and people of all ages a safe and enjoyable form of winter recreation if done properly and with respect.

One of the key factors that can help to ensure that every snowmobile outing always ends with only fond memories is “Proper Preparation”

“Proper Preparation for Safe Snowmobiling Means….”

Becoming familiar with the snowmobile that you ride.
Staying on trails and areas where snowmobiling is permitted.
Avoiding travel on unfamiliar frozen bodies of water.
Keeping your snowmobile properly maintained.
Becoming familiar with the terrain where you are travelling.
Carrying emergency supplies and learning survival skills.
Listening to the weather forecasts before you leave.
Never riding alone.
Always insuring that you let someone know where you are going and when you plan to return.
Using extra caution at night.
Always wearing a proper helmet and adequate clothing.
Never consuming alcohol or drugs before or during snowmobiling.

The Canadian Council of Snowmobile Organizations salutes the numerous volunteers across Canada who work to ensure that Canadian snowmobilers are offered the opportunity to enjoy the beauty of the Canadian winter under the safest possible conditions.

For further information, please contact:
Dave Campbell,
(506) 387-8960
General Manager
CCSO/CCOM
E-Mail: ccso@bconnex.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!! August 27 2004
Contact: Ed Klim – ISMA President @ (517) 339-7788
Re: Snowmobiling Growing in Importance as a Job Generator

(Haslett, MI) Decent jobs in rural North America are often hard to find. The loss of the commodity based economic engine (i.e.: timbering, mining) has been replaced in most cases by tourism related activities and snowmobiling is certainly a major job generator in some markets.

This past winter we enjoyed a generally cold winter with adequate snow cover. During the 2003-2004 snowmobile season, slightly more than 2.3 million snowmobiles were registered in North America. If you compare the registration numbers from the 1980’s, which were 1.6 million, you discover an increase of 43% in the total number of registered snowmobiles in North America over the last two decades. The growth of the sport serves as testimony to the importance of snowmobiling as a healthy family winter activity. Economic Impact Studies performed by Universities located throughout the snowbelt show over $25 billion worth of economic activity in the US and Canada can be directly related to snowmobiling. Across the snowbelt, approximately 10% of all travelers spending can be directly related to snowmobile activity. An average snowmobiler spends $88.30 per day while snowmobiling. An average snowmobile trip is 2.5 days with the average party size being 5 snowmobilers. The average household makes 12 snowmobile trips per season and reports the following breakdown in expenditures:

· Meals – 23.6% of total costs
· Accommodations – 19.4% of total cost
· Recreational Activities – 8.2% of total cost
· Food Stores – 7.1% of total cost
· Retail Stores – 13.7 % of total cost
· Ground Transportation – 7.7% of total cost
· Services and other – 20.3% of total cost

Snowmobilers are taxpayers and the largest single source of snowmobile travelers spending which becomes a government revenue, is room and meal tax. Approximately 9% of every dollar spent by snowmobilers ends up in a government treasury.

Snowmobile tourism is big business and a large North American employer. Over 95,000 jobs are directly related to snowmobiling. Travel Plans continue to change, thus snowmobile activity will be more important in the future. International tourism is down by more than 24% and domestic North American air travel is down by 7%. We can be assured that automobile related travel will account for a vast majority of tourism related activity in North America. Over 75% of all tourism related activity includes automobile travel.

Travel and recreation trends support the optimism of the snowmobile community since more families plan on recreating close to home and more of those families are interested in winter recreational activities.

Snowmobiling Is entering its 50th year as the chosen recreational activity in North America for millions of families. The industry is mature and snowmobiles are more reliable now than ever. All of the manufacturers are introducing new technology vehicles, which are cleaner, quieter, dependable and user friendly with creature comforts exceeding expectations. More females are purchasing new snowmobiles, and in many regions of North America, 40% of all snowmobilers are females. Your snowmobile trail and riding area infrastructure continues to improve with increased support from local governments and Visitors and Convention Bureaus that understand their need to encourage and support the snowmobile activity and the economic impact it generates. High quality resort developers continue to build resort complexes adjacent to snowmobile trails. Public awareness of the technology improvements is leading to a greater acceptance of snowmobiling and the vehicles we ride.

Snowmobiling is a great family sport that allows parents and their children and grandchildren to recreate together in the winter and enjoy all the magic that nature has to offer.

Ed Klim
President, ISMA
1640 Haslett Road, Suite 170
Haslett, MI 48840
(517) 339-7788 phone
(517) 339-7798 fax
www.snowmobile.org

For further information, please contact:
Dave Campbell,
(506) 387-8960
General Manager
CCSO/CCOM
E-Mail: ccso@bconnex.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Riverview, New Brunswick – Saturday, June 12th 2004
Re: CCSO/CCOM Snowmobile Excellence Award Winners 2003-2004

National Awards Honour Top Snowmobilers

The annual Canadian Council of Snowmobile Organizations (CCSO/CCOM) Snowmobile Excellence Awards were announced on Saturday, June 12th at the International Snowmobile Congress held in Sioux Falls, South Dakota. These awards represent Canada’s premiere snowmobiling recognition for individuals and organizations making outstanding contributions to organized snowmobiling in Canada. The award recipients were chosen by a national panel of judges from nominations submitted by provincial and territorial snowmobile organizations.

The winners of the 2003-2004 CCSO Snowmobile Excellence Awards are:

Outstanding Snowmobile Dealership:
Sudbury Cycle and Marine
Nominated by the Ontario Federation of Snowmobile Clubs
Oustanding Snowmobile Related Company:
Motoneiges Tremblant
Nominated by the Federation des Clubs de Motoneigistes du Quebec
Outstanding Promotion and Development of Snowmobiling:
Festival Nord Americain de Thetford Mines
Nominated by the Federation des Clubs de Motoneigistes du Quebec
Oustanding Snowmobile Club:
Timmins Snowmobile Club
Nominated by the Ontario Federation of Snowmobile Clubs
Outstanding Snowmobile Family:
Dave and Jean Bilsky & Family
Nominated by the Alberta Snowmobile Association
Outstanding Snowmobile Tourism Promotion and Development:
Northern Saskatchewan Tourism
Nominated by the Saskatchewan Snowmobile Association
Outstanding Snowmobiler:
Pat Whiteway
Nominated by the British Columbia Snowmobile federation

These worthy recipients have demonstrated a remarkable effort to help showcase the popularity and overall appeal of organized Canadian snowmobiling and have helped to promote solidarity and responsibility within the snowmobile community.

The CCSO/CCOM congratulates all winners and nominees for their achievements in 2003-2004.

The Canadian Council of Snowmobile Organizations/Conseil Canadien des Organismes de Motoneige is dedicated to providing leadership and support to organized snowmobiling in Canada.

For further information, please contact:
Dave Campbell,
(506) 387-8960
General Manager
CCSO/CCOM
E-Mail: ccso@bconnex.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Riverview, New Brunswick – Saturday, June 14th 2003
Re: CCSO/CCOM Snowmobile Excellence Award Winners 2002-2003

National Awards Honour Top Snowmobilers

The annual Canadian Council of Snowmobile Organizations (CCSO/CCOM) Snowmobile Excellence Awards were announced on Saturday, June 14th at the International Snowmobile Congress held in La Malbaie, Quebec. These awards represent Canada’s premiere snowmobiling recognition for individuals and organizations making outstanding contributions to organized snowmobiling in Canada. The award recipients were chosen by a national panel of judges from nominations submitted by provincial and territorial snowmobile organizations.

The winners of the 2002-2003 CCSO Snowmobile Excellence Awards are:

Outstanding Snowmobile Dealership:

T&T Power Sports from Bonnyville, Alberta
Nominated by the Alberta Snowmobile association
Outstanding Snowmobile Related Company:

Mancor Snowmobile Trail Signs from Beausejour, Manitoba
Nominated by Snoman (Snowmobilers of Manitoba) Inc.
Outstanding Promotion and Development of Snowmobiling:

Mr Yves Watier, Vice President & CEO , Federation des Clubs de Motoneigistes du Quebec
Nominated by the British Columbia Snowmobile Federation
Outstanding Snowmobile Club:

Seaway Valley Snowmobile Association from St Andrews West, Ontario
Nominated by the Ontario Federation of Snowmobile Clubs
Outstanding Snowmobile Family:

Barry, Rose and Erin Klym of Beausejour, Manitoba
Nominated by Snoman (Snowmobilers of Manitoba) Inc.
Outstanding Snowmobile Tourism Promotion and Development:

Charlevoix Regional Tourism Association from La Malbaie, Quebec
Nominated by Le Federation des Clubs de Motonegistes du Quebec
Outstanding Snowmobiler:

Keith Bowman of Southampton, Nova Scotia
Nominated by the Snowmobilers Association of Nova Scotia

These worthy recipients have demonstrated a remarkable effort to help showcase the popularity and overall appeal of organized Canadian snowmobiling and have helped to promote solidarity and responsibility within the snowmobile community.

The CCSO/CCOM congratulates all winners and nominees for their achievements in 2002-2003.

The Canadian Council of Snowmobile Organizations/Conseil Canadien des Organismes de Motoneige is dedicated to providing leadership and support to organized snowmobiling in Canada.

For further information, please contact:
Dave Campbell,
(506) 387-8960
General Manager
CCSO/CCOM
E-Mail: ccso@bconnex.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Riverview, New Brunswick – January 16th, 2003

SNOWMOBILERS DECLARE JANUARY AS
“NATIONAL SNOWMOBILING ENVIRONMENT MONTH”

During January, Canadian Council of Snowmobile Organizations (CCSO) invites snowmobilers to help keep nature beautiful by participating in National Snowmobiling Environment Month. This initiative encourages snowmobilers to reaffirm that they care about the environment by practicing the following recommended behaviours:

†Leave Tracks, Not Trash
†Maintain Your Sled
Protect Wildlife
Leave Your Sled Unmodified
Stay on the Trail
Respect Sensitive Areas
Embrace New Technologies

“Snowmobilers are family people who have a good news story to tell about their role as responsible stewards over many years,” stated CCSO President Bob Walsh of New Brunswick. “As an off-road activity, snowmobiling relies on keeping nature beautiful for both our own enjoyment of winter and as the foundation for the over $3 billion of annual business that snowmobiling brings to snowbelt communities throughout rural Canada.”

Snowmobiles account for less than 1% of all the motor fuel burned annually in this country. New technologies, such as 4-stroke engines and semi-direct injection, are continually improving this quintessentially Canadian recreational activity. Through a new partnership with Scoutrees For Canada, snowmobilers are also committed to expanding existing tree planting programs, which continue to reclaim thousands of acres of waste and eroded lands and to provide wildlife with necessary food and shelter.

Most snowmobiling in Canada occurs on 135,000 kilometres of organized trails. The majority of these corridors are seasonal, put in place temporarily each winter by local snowmobile clubs with a primary objective of accommodating and harmonizing with the natural surroundings. After two or three short months of use, these trails often revert to their natural state for the balance of the year. During the winter, these snowmobile trails generally define traffic patterns for snowmobilers, encouraging most sleds to stay on groomed travel-ways and ensuring that their presence in any one location is brief and non-intrusive. They also provide hard-packed, energy-saving routes for winter wildlife in search of forage and shelter.

“The entire surface area of Canada’s snowmobile trails is about the same as that of one small city,” noted Walsh. “Given our very limited area of operation, the short duration of our riding season, and the fact that much of nature is habitually dormant in winter, studies show that the environmental impact of organized snowmobiling is minimal, and National Snowmobiling Environment Month serves as one more way to keep it that way.”

The Canadian Council of Snowmobile Organizations is dedicated to providing leadership and support to organized snowmobiling in Canada.

For further information, please contact:
Dave Campbell,
(506) 387-8960
General Manager
CCSO/CCOM
E-Mail: ccso@bconnex.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Riverview, New Brunswick – Tuesday, January 14, 2003

SNOWMOBILERS AND MADD JOIN FORCES
MADD Endorses Canadian Council of Snowmobile Organizations
“Zero Tolerance While Snowmobiling” Position

In a united effort towards eliminating alcohol as a major contributing factor in snowmobiling fatalities and injuries the Canadian Council of Snowmobile Organizations announced today that they have been joined by MADD Canada with support for a concentrated campaign directed towards snowmobiling enthusiasts across Canada.

Last month the CCSO with the support of it’s provincial and territorial associations backed a trend setting resolution for the adoption of 0.00% Blood Alcohol Content (BAC) level as the only acceptable number while riding a snowmobile.

“Organized snowmobiling is saying that a 0.08% BAC is not good enough while engaging in any motorized recreational activity such as boating, ATV riding, dirt biking, motor cycling or snowmobiling” advised CCSO general manager Dave Campbell. “Alcohol affects your judgement and your reflexes…. Our Zero Tolerance position calls for total abstinence from alcohol while riding a snowmobile….Hopefully other organizations will adopt this approach”

MADD Canada executive director, Andrew Murie agreed that the 0.00% approach is certainly the ideal target to aim for. MADD is currently pursuing the federal government to lower the Criminal Code blood alcohol level from 0.08% to 0.05%. In addition MADD is persuing the provincial governments to enact new legislation which will help to increase the powers and resources required for police forces to help eliminate drinking and driving across Canada.

Present plans call for magazine advertisements, posters, public service announcements and a special identification marker for snowmobiles which will show visual support for the Zero Tolerance program and also serve as a reminder to all riders of their commitment towards keeping their sport safe and enjoyable for all.

For further information, please contact:

Dave Campbell,
(506) 387-8960
General Manager
CCSO/CCOM
E-Mail: ccso@bconnex.net Andrew Murie
(905) 813-6233
National Executive Director
MADD Canada

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Riverview, New Brunswick – Saturday, November 30, 2002
CANADIAN SNOWMOBILING SAYS “NO” TO ALCOHOL

In an effort to eliminate alcohol as a major contributing factor in snowmobiling fatalities and injuries, leaders from all of Canada’s provincial and territorial snowmobiling associations have backed an international resolution endorsing “Zero Tolerance While Snowmobiling”. This trend-setting resolution calls for the adoption of 0.00 per cent Blood Alcohol Content (BAC) level as the only acceptable number while riding a snowmobile.

“The significance of today’s development is that 914 snowmobile clubs across Canada have now voted to say that the 0.08 per cent BAC (the legal limit in all jurisdictions) is not good enough. Our “Zero Tolerance While Snowmobiling” position calls for total abstinence from alcohol while riding a snowmobile,” commented CCSO President Bob Walsh of New Brunswick. “Our next step is to take it right down to that minority of snowmobilers who still drink and ride.”

The incidence of alcohol involvement in snowmobiling fatalities and injuries is well documented, with the highest proportion of alcohol-related crashes occurring in the hours of darkness involving 19 to 34 year old males. This behaviour is unacceptable to most snowmobilers — responsible, family people who do not drink and ride.

In addition to campaign materials, the “Zero Tolerance While Snowmobiling” campaign will rely on peer pressure to encourage rider compliance. While snowmobilers are not expected to police other snowmobilers, they are being asked to employ other forms of peer pressure such as refusing to ride with anyone who consumes alcohol before or during a ride.

“With the endorsement of “Zero Tolerance While Snowmobiling’, the CCSO has made major progress towards the elimination of alcohol from the snow,” concluded Walsh, “but we still have a long way to go, and are actively seeking support from governments, other agencies and the private sector, because we cannot do it alone.”

The Canadian Council of Snowmobile Organizations (CCSO) is dedicated to providing leadership and support to organized snowmobiling in Canada (www.ccso-ccom.ca).

For further information, please contact:
Dave Campbell,
(506) 387-8960
General Manager
CCSO/CCOM
E-Mail: ccso@bconnex.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Riverview, New Brunswick – Monday, November 25, 2002
PROPER PREPARATION KEY FACTOR TOWARDS SAFE SNOWMOBILING
Canadian Council of Snowmobile Organizations Endorses
“Get Ready for Safe Snowmobiling Week”

Snowmobiling is a fun and exciting sport enjoyed by over 4 million people across North America. It offers families and people of all ages a safe and enjoyable form of winter recreation if done properly and with respect.

One of the key factors that can help to ensure that every snowmobile outing ends with only fond memories is “Proper Preparation”

“Proper Preparation for Safe Snowmobiling Means…”

– Becoming familiar with the snowmobile that you ride.
– Staying on trails and areas where snowmobiling is permitted.
– Avoiding travel on unfamiliar frozen bodies of water.
– Keeping your snowmobile properly maintained.
– Becoming familiar with the terrain where you are travelling.
– Carrying emergency supplies and learning survival skills.
– Listening to the weather forecasts before you leave.
– Never riding alone.
– Always insuring that you let someone know where you are going and when you plan to return.
– Using extra caution at night.
– Always wearing a proper helmet and adequate clothing.
– Never consuming alcohol or drugs before or during snowmobiling.

The Canadian Council of Snowmobile Organizations salutes the numerous volunteers across Canada who work to ensure that Canadian snowmobilers are offered the opportunity to enjoy the beauty of the Canadian winter under the safest possible conditions.

For further information, please contact:
Dave Campbell,
(506) 387-8960
General Manager
CCSO/CCOM
E-Mail: ccso@bconnex.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Moncton, New Brunswick – June 9th, 2002
SNOWMOBILE EXCELLENCE AWARDS WINNERS 2001
NATIONAL AWARDS HONOUR TOP SNOWMOBILERS

The annual Canadian Council of Snowmobile Organizations (CCSO) Snowmobile Excellence Awards, Canada’s premiere snowmobile awards, recognize exceptional contributions to organized snowmobiling by individuals, clubs and businesses. The 2002 award recipients for this benchmark national recognition were selected by a national panel of judges from nominations submitted by provincial and territorial snowmobile associations.

The awards will be presented at the International Snowmobile Congress in Vancouver, British Columbia, on Saturday, June 7, 2002.

The winners of the 2002 CCSO Snowmobile Excellence Awards are:

– For Outstanding Organized Snowmobile-related Company
– ADM from Quebec city, Quebec (Nominated by the Federation de Clubs de Motoneigistes du Quebec)

– For Outstanding Snowmobile Club
– Watt Mountain Wanderers from High Level, Alberta (Nominated by the Alberta Snowmobile Association)
Honourable mention: Battleford Trail Breakers (Nominated by the Saskatchewan Snowmobile Association)

– For Outstanding Snowmobile Dealership
– Quadra Truck Service and Accessories from Fort McMurray, Alberta (Nominated by the Alberta Snowmobile Association)

– For Outstanding Snowmobile Family
Richard and Cheryl Joseph and family of Sydney, Nova Scotia (Nominated by the Snowmobilers Association of Nova Scotia)

– For Outstanding Promotion and Development of Snowmobiling
– Craig Nicholson of Toronto, Ontario (Nominated by the Ontario Federation of Snowmobile Clubs)

– For Outstanding Snowmobiler
– Arnold Wied of Valemount, British Columbia (Nominated by the British Columbia Snowmobile Federation)

– For Outstanding Snowmobile Tourism Promotion and Development
– Charlevoix Regional Tourism Association, from La Malbaie, Quebec (Nominated by the Federation de Clubs de Motoneigistes du Quebec)

These worthy recipients have demonstrated a remarkable effort to showcase the popularity and overall appeal of the sport, to promote solidarity and responsibility within the snowmobile community, or have offered exceptional quality of service to snowmobilers. The CCSO congratulates all winners and nominees for their contributions in 2001/2002.
The Canadian Council of Snowmobile Organizations/Conseil Canadien des Organismes de Motoneige is dedicated to providing leadership and support to organized snowmobiling in Canada.

For further information, please contact:
Dave Campbell,
(506) 387-8960
General Manager
CCSO/CCOM
E-Mail: ccso@bconnex.net

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Montreal QC, January 11, 2002

Snowmobilers Launch National Environment Campaign

Snowmobiles account for less than 1% of all the motor fuel burned annually in Canada. New technologies, such as 4-stroke engines and direct injection, are making this quintessentially Canadian recreational activity ever cleaner. These are two of the messages the Canadian Council of Snowmobile Organizations (CCSO) is delivering during January, which it has declared as “National Snowmobiling Environment Month” in Canada.

The CCSO has embarked on this ambitious educational initiative to inform the public about snowmobiling and the environment and to reinforce good stewardship behaviour among snowmobilers. Throughout January, the National Snowmobiling Environment Campaign is expected to reach more than 10 million Canadians through messages in such national outlets as Reader’s Digest Magazine and the Weather Network.

“Snowmobilers care about the environment and we have a good news story to tell,” stated CCSO President Bob Walsh of New Brunswick. “As an off-road experience, snowmobiling relies on keeping nature beautiful for both our enjoyment of winter and for expanding the valuable $3 billion annual business that snowmobiling has become for snowbelt communities across this country.”

Most snowmobiling in Canada occurs on 135,000 kilometres of organized trails. The majority of these corridors are seasonal, put in place temporarily each winter by local snowmobile clubs with a primary objective of accommodating and harmonizing with the natural surroundings. After two or three short months of use, these trails often revert to their natural state for the balance of the year. During the winter, these snowmobile trails generally define traffic patterns for snowmobilers, keeping sleds from wandering and ensuring that their presence in any one location is brief and no-intrusive. They are also hard-packed, energy-saving routes for winter wildlife in search of forage and shelter.

“The entire surface area of Canada’s snowmobile trails is about the same as that of one small city,” noted Walsh. “Given our very limited area of operation, the short duration of our riding season, and the fact that much of nature is habitually dormant in winter, the environmental impact of snowmobiling is minimal.”

During January, snowmobilers can participate in the National Snowmobiling Environment Month Campaign by reaffirming their commitment to practice the following responsible riding behaviours:

• Leave Tracks, Not Trash
• Maintain Your Sled
• Protect Wildlife
• Leave Your Sled Unmodified
• Stay on the Trail
• Respect Sensitive Areas
• Embrace New Technologies

The Canadian Council of Snowmobile Organizations is dedicated to providing leadership and support to organized snowmobiling in Canada.

For further information, please contact:
Michel Garneau, General Manager
(613) 225-0202

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
Montreal, QC. November 15, 2001

CANADIAN SNOWMOBILERS URGE MP’S TO IMPROVE “SPECIES AT RISK” ACT
– Canada-Wide Awareness Campaign Launches This Month

Canadian snowmobilers are launching a national awareness campaign this month to alert Federal Members of Parliament of their concerns involving the proposed Species At Risk Act (SARA). Spearheaded by the Canadian Council of Snowmobile Organizations (CCSO), which represents every provincial and territorial snowmobiling association, the campaign is expected to result in thousands of messages being mailed to Ottawa in support of a SARA brief submitted by the CCSO last spring. The submission expresses general support for the intent of the Species At Risk Act, but also points out deficiencies that if not addressed, could negatively impact on land securement, trail sustainability, landowners and snowbelt communities across the entire spectrum of recreational activities in Canada.

“Since snowmobile clubs have been active stewards of the Canadian environment for many years, investing time and money in preserving our natural heritage, the CCSO wants to ensure that we are at the table for all future SARA processes,” stated CCSO President Bob Walsh. “We also want to ensure that the general public gets the message that snowmobiling isn’t the bad actor it is often painted to be.”

The Species At Risk Act is designed to protect rare and endangered species of plant and animal life. It will accomplish its goals by setting aside the native habitat of a listed species, putting in place a variety of management plans and potentially imposing restrictions on human activity in areas so designated.

As written, SARA leaves the door open for both trail securement and landowner problems for many recreational groups. The CCSO believes that SARA needs to be clarified to remove ‘grey’ areas of interpretation. Moreover, at present SARA contains no provision for mandatory inclusion of, or consultation with, all affected parties or for comprehensive processes that take into account all biological, social, recreational and economic values associated with identified areas. Providing full compensation to communities, landowners and snowmobile clubs for loss of land and recreational opportunities affected by habitat protection is also a major concern. SARA’s current position of treating not-for-profit organizations the same as corporations for liability and penalty purposes could scare away thousands of volunteers from many recreational groups including snowmobile associations and clubs.

“The CCSO wants to ensure that SARA doesn’t become a tool used indiscriminately and without accountability by the same kind of extreme environmental groups that have systematically tried to shut people out of public lands and back country areas in the U.S.,” concluded Walsh. “We must avoid land restrictions based on emotional or discriminating reactions and junk science, especially when discussing the use of powered recreational equipment such as snowmobiles.”

The CCSO national campaign has received extensive support in editorial and donated space from snowmobiling publications including Atlantic Snowmobiler Magazine, Muskoka Snow Riders, Motoneige Quebec, Northwestern Ontario Snowmobile News, Ontario Snowmobiler Magazine, Snow Goer Magazine, SnoRiders West Magazine, SnoWest Canada Magazine, Supertrax Magazine, and Trail Rider.

The Canadian Council of Snowmobile Organizations is dedicated to providing leadership and support to organized snowmobiling in Canada.

For further information, please contact:
Michel Garneau, General Manager
(613) 225-0202

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
– MAY 12, 2001

RE: SNOWMOBILE EXCELLENCE AWARDS WINNERS 2001 – NATIONAL AWARDS HONOUR TOP SNOWMOBILERS

Canada’s premiere snowmobile awards, sponsored this year by International Engineering and Manufacturing, makers of Woody’s traction products, will be presented at the International Snowmobile Congress in Itasca, Illinois, on Saturday, June 9, 2001, by the Canadian Council of Snowmobile Organizations (CCSO). The annual CCSO Snowmobile Excellence Awards recognize exceptional contributions to organized snowmobiling by individuals, clubs and businesses.

The 2001 award recipients for this benchmark national recognition were selected by a national panel of judges from nominations submitted by provincial and territorial snowmobile associations. The winners of the 2001 CCSO Snowmobile Excellence Awards are:

For Outstanding Organized Snowmobile-related Company
– Bernier Location Enregistre in Laval, Quebec
(Nominated by the Federation de Clubs de Motoneigistes du Quebec)

For Outstanding Snowmobile Club
– Club Diable Rouge Inc. from Saint-Jovite, Quebec
(Nominated by the Federation de Clubs de Motoneigistes du Quebec)
Honourable mention: Kapuskasing Sno-Riders
(Nominated by the Ontario Federation of Snowmobile Clubs)

For Outstanding Snowmobile Dealership
– R.D. Holmes (1976) Ltd. from Windsor, NS
(Nominated by the Snowmobilers Association of Nova Scotia)

For Outstanding Snowmobile Family
– John and Dawn Marshall and family, and Stanley and Alyce Matthews and family of Tumbler Ridge, BC
( nominated by the British Columbia Snowmobile Federation)

For Outstanding Promotion and Development of Snowmobiling
– Sergeant Lynn Beach of Sudbury, Ontario
(Nominated by the Ontario Federation of Snowmobile Clubs)

For Outstanding Snowmobiler
– Daniel Lafreniere of Alban, Ontario
(Nominated by the Ontario Federation of Snowmobile Clubs)
Honourable mention: Austin Darragh of Collingwood, Nova Scotia
(Nominated by the Snowmobilers Association of Nova Scotia)

For Outstanding Snowmobile Tourism Promotion and Development
– Joe Spina of Brampton, Ontario
(Nominated by the Ontario Federation of Snowmobile Clubs)

These worthy recipients have demonstrated a remarkable effort to showcase the popularity and overall appeal of the sport, to promote solidarity and responsibility within the snowmobile community, or have offered exceptional quality of service to snowmobilers. The CCSO congratulates all winners and nominees for their contributions in 2000/2001.

The Canadian Council of Snowmobile Organizations/Conseil Canadien des Organismes de Motoneige is dedicated to providing leadership and support to organized snowmobiling in Canada.

For further information, please contact:
Michel Garneau, General Manager
(613) 225-0202

CCSO/CCOM PRESS RELEASE – FOR IMMEDIATE RELEASE!!!
– November 30, 2000

Contact: Ed Klim – ISMA President @ (517) 339-7788

EPA FINDINGS VINDICATE SNOWMOBILE INDUSTRY

East Lansing, – The four major snowmobile manufacturers today said they welcome the release of the corrected Non-Road Emissions Findings from the U.S. Environmental Protection Agency (EPA) as well as the Advanced Notice of Proposed Rule Making (ANPRM) for snowmobiles and other non-road engines. The manufacturers have worked to provide technical data to the EPA since 1993. The corrected numbers released by the EPA show that previous figures widely promoted by anti-snowmobile extremist groups were maliciously exaggerated by 335%.

Unexcusable! The corrected numbers have been released by the EPA following rigerous testing of modern snowmobile engines using procedures that reflects real world use of a snowmobile. These tests were ignored by the extremists, who published eroneous numbers which better suited their cause.

We welcome the regulatory process and look forward to working with the EPA,” continued Klim. “But equally important, we welcome the release of the long-awaited corrected emissions numbers. We trust this will put an end to bogus statistics used by desperate extremist groups as scare tactics, designed to impact negatively on the snowmobile industry.”

The manufacturers have always believed in good science and hopefully all groups will be now obligated to use the correct data as verified by the EPA. For the first time in history, all interested parties will be able to use real numbers. There will be no more fuzzy-math opportunities for extremist groups.

The manufacturers have always understood that when President George Bush signed the Clean Air Act in 1990, snowmobile engine emissions would be regulated by the EPA. Since that time, each manufacturer has dramatically improved their engine technology to prepare for requirements of the coming regulatory standard.

Based on the corrected numbers issued by the EPA, it is no surprise that the regulatory action for snowmobiles has been postponed since their actual level of significance is minimal.

The snowmobile manufacturers will continue to work with the EPA in developing appropriate regulatory standards. In this way, the family sport of snowmobiling will continue to offer great winter recreational opportunities throughout the northern United States, and in particular, in rural communities where the economies are fragile and dependent on the winter tourism that snowmobiling brings.